Fashion Mini Brief Presentation
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Transcript of Fashion Mini Brief Presentation
Our group used Facebook as it's primary means of communica7on, due to the two weeks away from college.
Wallpaper
We came across this whilst conduc7ng the ini7al research into our publica7on. Sec7ons of par7cular interest to us were the concept, audience profile, editorial summary and editorial content. This media pack can be found at: hBp://media.wallpaper.com/pdf/Media%20Pack%20Online_2012.pdf
We had a look at our publica7on online and in print. There isn't a great deal of fashion based content in Wallpaper or perhaps it's more accurate to say that fashion isn't the publica7ons primary focus. It's a very design focused publica7on featuring ar7cles about architecture, design in general, art, travel (design based/architectural aspects of hotels in par7cular), cars, lifestyle, technology and of course fashion. The featured fashion ar7cles all exhibit very high end, clean cut pieces. These are aimed at a rather dissimilar demographic to the one All Saints clothing appeals to. Here is a link to the online publica7on: hBp://www.wallpaper.com/
Layout
Format Size of the spread: 220 x 297mm This is the same format as our assigned publica7on, Wallpaper. Our images had to be cropped slightly to fit this format. Typefaces Header: Liberator (regular, point size 18) We selected this typeface because it's both blocky and quite urban in it's feel. The small point size had a beBer overall effect. Body Copy: Georgia (regular, point size 7) This typeface is well suited for body copy because it's legible at small point sizes. Both body copy and header are black on a white background so that they 7e in with the paBern on the skull. The paBerned lines above and below the header were added for the same reason.
Images
Originally, the images were going to be full bleed. The differences in colour resulted in a disjointed spread. We decided that borders were needed to break up the images. The second and fourth images were originally the other way round. They were switched around to provide beBer con7nuity throughout the spread.
The opening image was placed on the le] hand side as opposed to the right so that the 7tle page would break up the images somewhat. The 7tle's placement also means the viewers eyes are instantly drawn to it.
We kept the layout simple to suit our publica7on.
Final Spread
hBp://hp104844-‐ppp.blogspot.co.uk/2013/02/fashion-‐mini-‐brief.html