ROHIT GHORPADEANUSREE NAIRKRITESH JANGIR

Let’s Get Your Hair Go Mad !!

Hair colouring shampoo

Available in 4 variants (red, blue, orange, blonde and purple)

Styling made easy

Immediate result

Price of the product- Rs. 250 For 100 ml bottle

Ammonia free

PRODUCT

• Hair coloring in parlor and salon is costly.

• Time consuming process.

• Chemicals damage hair.

• Monotonous and boring hair colors.

WHY NOT A SALON OR A PARLOR??

• Hair coloring made easy with natural dyes which will nourish hair and make them trendy at the same time

• Color hair whenever you want

• Just 15 minutes to get stylish, funky or trendy look

PRODUCT IDEA

•Drench you hair.

•Take a streak that you want to color.

•Apply shampoo to the streak and rub properly for 10 minutes.

•Keep it for another 2 minutes.

•Wash it properly.

•The color will last for 4-5 wash. that is your Maniac look

PROCEDURE

The plan is to capture cities like •Delhi,•Mumbai• Kolkata, •Chennai,•Bangalore,•Ahmedabad•Chandigarh•Lucknow.

TARGET AUDIENCE: GEOGRAPHIC

•Women belonging to the age group of 16 to 36 (especially college goers)

•Women from middle and upper middle class

•To target the age group which enjoy experimenting different life style activities.(innovators)

•To promote on the basis of “socioeconomic classification”

TARGET AUDIENCE: DEMOGRAPHIC

•One who enjoy the western lifestyle

•Women who look out for quality and reliability

•To target to innovators- high self-esteem, always look for changes

•To understand the psychographic segment for better market planning

TARGET AUDIENCE: PSYCHOGRAPHIC

•Demonstration at malls(Inorbit , Raghuleela, Phoenix)

•Sponsoring college events especially- Fashion Shows (Aashayein )

•Style your friend campaign

•Flash mob

•One strip trial packs at mall exit

BELOW THE LINE

• A page on facebook

•Creating a buzz via twitter.( #Hcmaniac)

•And presence on linkedIn.(in future )

•Website (www.maniachair.com)

ONLINE CAMPAIGN

Print Ads NewspaperThe Times of India Hindustan Times

MagazinesAir line magazinesFilmfare Femina

PostersStandees at malls, college fests, workshops

ABOVE THE LINE

THANK YOU