Fashion & Healthcare · 2nd Report 2018: Fashion & Healthcare: the cross - link between fashion...

Fashion & Healthcare

Milan, June 2018

Source: Fashionbi

1

Intesa Sanpaolo Innovation Center and Fashionbi have identified and analyzed five main trends in

2018 that will be growing in the next years and will impact the global Fashion & Luxury markets.

These five main trends are:

Fashion Tech

Fashion & Healthcare;

Digital Retail Marketing;

Brands’ Collaborations for Market Expansion;

Socially Responsible Business.

In 2018 Intesa Sanpaolo Innovation Center and Fashionbi will prepare 3 reports. Each report will

contain an analysis of the chosen trend and will be supported by the case-studies of the existing players

in the industry as well as startups.

Source: Fashionbi

2

The 3 Reports (English and Italian) in pipeline are:

1st Report 2018: Fashion Tech: innovations in product design, production and

deliveries

2nd Report 2018: Fashion & Healthcare: the cross - link between fashion market

and the healthcare industry – End June 2018

3rd Report 2018: Digital Retail Marketing: modern techniques to reach potential

customers and increase business efficiency – End October 2018

Source: Fashionbi

1 Major Trends in Fashion Industry

2 Fashion & Healthcare

3 Wellbeing

4 Adaptive Fashion

5 Textile Innovations

6 Beauty Innovations

7 Smart Fashion

8 Multi-location Sensors

INDEX

3

Source: Fashionbi

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Major Trends in Fashion Industry

FASHION TECH FASHION &

HEALTHCARE

DIGITAL RETAILING

MARKETING

BRANDS’

COLLABORATIONS

SOCIALLY RESPONSIBLE

BUSINESS

Source: Fashionbi

5

It has become clear that traditional shopping and service are not enough, so the brands are going the extra

mile and are attempting to provide a unique experience by introducing technology into the shopping. Some

brands were able to amaze and captivate customers with an even stronger “Wow effect” by introducing

Virtual Reality, Augmented Reality and even Artificial Intelligence into the shopping experience.

>75% of fashion retailers plan to invest in AI in 2018/2019.

Major Trends in Fashion IndustryI Fashion Tech

13% consumers sign up to

brand communications

through VR content

by 2020, 85% of customer

interaction in retail will be

managed by AI

Number of connected

wearable devices is expected

to reach 830 Mln in 2020

European fashion tech start-

ups raised €440 Mln in the

first 5 months of 2016

Source: tech.eu, www.businessoffashion.com

https://www.youtube.com/watch?v=XEMH5nWwrMQ

Source: Fashionbi

6


The UK and Germany, and more

specifically London and Berlin, have

emerged as Europe’s leading fashion

tech hubs that account for the vast

majority of investments.

90% of the €440 million raised so far in

2016 is attributed to two massive rounds

from British/Portuguese startup

Farfetch and Global Fashion Group,

Rocket Internet’s fashion retailer. Even

excluding GFG and Farfetch’s deals,

funding activity in the sector has

increased year-on-year.

Distribution of investment in fashion startups, Europe & Israel

Source: tech.eu

For 2016 the data is indicated till May only

Source: Fashionbi

7


Since the emergence of interactive

textile and e-textile, the market using

these products in the fabrics has grown a

lot. These textiles embed conducting

threads into the fabric to give the

garments a functional ability.

During the past few years the revenues

from the interactive and e-textile has

surged with double digit growth.

Through the period of 2012-2018, the

revenue had an average annual growth

of 16.44% per year.

Source: Statista.com

Global smart, intelligent, digital & interactive fabrics/textile

market revenue, Bln US dollars

https://www.youtube.com/watch?v=vQonFuDfTfs

Source: Fashionbi

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Greater acceptance and demand for technology innovation have led to synergies with the field of fashion,

the following being some of the major trends:

CLOUD

COMPUTING

The virtualization and

central management of

data resources as software-

defined pools.

With the expansive use of

big data in fashion, Cloud

computing helps in reducing

costs, better collaboration

across the supply chain and

easy interaction with

consumers.

CONNECTED

PRODUCTS

Connected products are

achieved by giving a

physical item a unique

digital identity in the

cloud, allowing them to tap

into real-time software

capabilities, applications

and analytics by making

the products part of the

ecosystem of the web.

ARTIFICIAL

INTELLIGENCE

AI technologies are

capable of performing

tasks that normally require

human intelligence. With

increasing amount of data

about sales and consumer

preferences, AI provides

leverage to improve the

retail experience for the

digitally-savvy affluent

consumer.

MIXED

REALITY

A hybrid of both Augmented

Reality and Virtual Reality,

Mixed Reality (MR) is far

more advanced, providing

the capability to overlay

augmented holographic

digital content into the

real-time space, creating

scenarios that are

unbelievably realistic.

Source: Fashionbi

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For a fashion brand, it is hard to lead a technological innovation on its own. As the result, the top

companies collaborate with the tech giants like Microsoft, Google, IBM, Cisco. It is important to

mention that both the parties of such collaborations are proudly mentioned, when it comes to the

innovation release.

Asos switched to the

Microsoft's cloud Azure

platform-as-a-service for

the growth of the online

business

Cisco have developed

virtual smart mirrors

‘StyleMe’ for retailer John

Lewis’ flagship store on

Oxford Street

The North Face is using

the IBM Watson-based

Fluid XPS system for the

online shopping

consultancy

Levi’s smart jacket uses

advantage technology from

Google, which involves

weaving multi-touch

sensors into clothing

https://www.youtube.com/watch?v=zkyxtq0vcY8

Source: Fashionbi

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Major Trends in Fashion IndustryII Fashion & Healthcare

STAYING HEALTHYIS THE NEW BLACKGrowing concerns of ill health and fitness have led to an unprecedented trend in the fashion and lifestyle

industry. Health and wellness have become the ultimate luxury.

A craze to get fit has given rise to many new fashion brands, and innovative products are being flaunted as

accessories to adopt the athleisure trend. The relationship between fashion and health is becoming more

and more vital, with both industries mutually inducing trends in one another.

https://www.youtube.com/watch?v=zipGvqaSJiE

Source: Fashionbi

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$3.7 Tn

$51.6 Bln

5.9%

26.4 Bln

Value of Global

Wellness Economy

Increase in sales from 2013-2018

of Organic Beauty products

CAGR from 2016-2020 Globally

of Health and Wellness Marketing

Forecasted Global sales revenue

of Wearable devices in 2018

Source: womensmarketing.com ,businesswire.com, statista.com

People are gravitating towards a

healthier lifestyle. A well-balanced

lifestyle is the biggest trend that

consumers are buying into. It is a macro

trend which can be seen in almost every

industry today.

Health awareness has affected fashion

choices of many consumers, who are

now buying products which have health

benefits embedded in them. This

awareness has penetrated the fashion

industry in diverse ways.

Source: Fashionbi

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Wearable tech has seen

tremendous growth and will

continue to remain popular.

Devices are now becoming

sleeker, keeping up with fashion

trends.

Number of Smart clothing

shipments in 2017 were 3.3

million and will have a CAGR of

76.1% in 2021.*

Smartwatch market will climb

from 71.4 million in 2017 to 161

million in 2021; and the wristband

segment will increase from 47.6

million to 52.2 million in the same

period. Source: International Data Corporation

Beauty regimes are on the verge

of an overhaul, as cosmetics will

now be accompanied by beauty

supplements for enhanced long-

term effects.

The market is expected to

expand at a compound annual

growth rate of 8.6% over the

period from 2016 to 2024.

Presently, Asia-Pacific

dominates the segment and will

continue to do so in the next few

years, with Japan being the

biggest market.

Source: insidertradings.org

Number of wearable

devices shipped

Global beauty

supplements

market size

Source: Fashionbi

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Mental Health problem for

fashion industry professionals

Health problems for customers

due to tight jeans, high heels,

restrictive clothing, etc.

Health and safety hazards for

workers in fashion industry

Models’ health in jeopardy due

to unrealistic beauty standards

fashion and health problems

Source: Fashionbi

14


spending power of disabled in UKpeople with disabilities globally

fashion for the disabled and ill

1.3 Bln £249 Bln

As fashion becomes more inclusive, designers and brands are now thinking of ways to bring fashionable

products to the disabled. This is a highly niche market, and remains largely untapped. Fashion can be made

accessible to the disabled by designing special clothing to suit their physical disabilities, or simply making the

stores more disability friendly. Brands are also designing clothes for people with specific illnesses, for

example, Type 1 diabetes.Source: returnondisability.com, www.gov.uk

Source: Fashionbi

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Major Trends in Fashion IndustryIII Digital Marketing

In the age of technology advancements, the global retail industry is going through the major changes.

Retailers are investing in IoT technologies — from beacons that beam shoppers customized coupons

to radio frequency identification tags that track inventory. 72% of retailers plan to reinvent their

supply chain with real-time visibility enabled by automation, sensors and analytics.

Source: ZIH Corp. study

Cameras and

video analytics

for operational

purposes

Loss prevention and

inventory visibility

elements enabled by

operational technology

Cognitive computing

to drive optimizations

and insights

Visual analytics for

making sense out of IoT

data. Predictive analytics

Software

analytics for loss

prevention, price

optimization

Big data solutions for

storing and analyzing IoT

generated data

https://www.youtube.com/watch?v=ZFyDntHV89U

Source: Fashionbi

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Today, marketers seek more efficient ways to collect and

use data in order to improve the customer experience and

build further marketing strategies. Moreover, the possibility

to operate with the real-time data can provide a

competitive advantage to the business.

Only the data driven approach can bring fruitful

results; the data should fuel every aspect of the

marketing initiatives.

It is important to remember that data driven retail marketing

is not about collecting every piece of information, but about

collecting and analyzing right data at the right time and

in the right place.

89% of customers switch

brands after a poor

customer experience

https://www.youtube.com/watch?v=AhxqoG03OYM

Source: Fashionbi

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Source: Data Mentors, Forbes Insights

The Biggest Drivers Behind Increasing Data-Driven Marketing

A need to be more customer centric

Maximize efficiency of marketing investments

Gain more knowledge of customers & prospects

The growing availability of audience data

A need to align with digital customer preferences

53%

49%

33%

24%

20%

Data-driven marketing approach can

secure the analysis and on-time

assistance to the new generation of

shoppers who want to be understood

across multiple channels.

At the same time, majority of the

companies do not have a central

repository of clean data. Much of this

data is often residing in departmental

silos.

50% of Leaders collect campaign metrics, compared to 16% of Laggards

Source: Fashionbi

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Where Are These Data Efforts Being Focused?

Targeting of

offers,

messages,

and content

Data-driven

strategy or

product

development

Customer

experience

optimization

Audience

analytics /

measurement

Predictive

analytics

69% 52% 49% 44% 44%

The data can help marketers target the concrete product offer for the concrete customer. This

can lead to the optimization of the customer experience and help to build further business strategy.

Source: Fashionbi

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Major Trends in Fashion IndustryIV Brands’ Collaborations

The brands are constantly under the pressure of selling more goods to more customers, and it is quite

hard to do it if the company already has a wide assortment and is present in all key geographical

markets.

There seems to be a common solution: collaborations that are launched between different players

in the industry. Recently, we have witnessed numerous 'creative collaborations' of the companies from

different or even the same market segments, or with third-party companies, artists and celebrities.Brand & Brand

The brands partner for

the release of the new

products during the

fashion weeks

Brand & Retailer

Online and offline

retailers sell exclusive

collections, which were

created in limited

editions

Brand & Artist

Premium brands

attract artists from all

over the world to

design exclusive

prints

Brand & Celebrity

Celebrities become

designers and offer

new products to catch

the attention of the

market

Source: Fashionbi

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Bra

nd

& B

ran

d

As the SS18 collection was

unveiled at the PFW,

Sandra Choi, Creative

Director of Jimmy Choo

has stated that the

collaboration ‘allows to

explore a new avenue and

take part in a different

conversation’.

In November 2017 a new

suitcase by Rimowa was

released, in collaboration

with Fendi. The suitcase is

available in limited number

at selected locations

worldwide. In 2016,

Rimowa collaborated with

Moncler.

Manolo Blahnik and Bulgari

co-designed an exclusive

pair of shoes with ultra-

precious ankle straps

counting more than 1,141ct

of diamonds, 4,861ct of

rubellites, and 3,819ct of

amethysts.

https://www.youtube.com/watch?v=eqKJmlVy8Ms

https://www.youtube.com/watch?v=iTp7lCjZkUM

Source: Fashionbi

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Bra

nd

& R

eta

ile

r

For the first time, Fendi

partnered with an online

retailer, MyTheresa.com.

The brand created a limited

edition line of millennial

pink wares, such as leather

bags and accessories,

apparel and shoes.

At the end of 2017, Giorgio

Armani launched an excusive

capsule collection of the

cocktail outfits on Net-A-

Porter.

The chic and elegant

collection includes apparel,

shoes and accessories.

Chanel x Pharrell x adidas, a

three-way collaboration was

launched to celebrate the

closing of the Colette store.

Only 500 customers, who had

registered in advance, were

able to purchase the 1000€

pair of shoes at Colette.

https://www.youtube.com/watch?v=BxjBeh23Eac

Source: Fashionbi

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Bra

nd

& A

rtis

t

In December 2017, Dior released

its second edition of the ’Dior

Lady Art’. The brand asked 10

international artists all over the

world to reinterpret the iconic

handbag. The first edition of the

project was held in 2016.

Gucci teamed up with the

British artist, Helen Downie,

known as Unskilled Worker, for a

capsule collection of ready-to-

wear, shoes, bags, and

accessories. Helen also created

the visual materials for the PR

activities.

Sometimes the same artist can be a

point of reference for several brands.

Proenza Schouler cited Carmen

Herrera’s work in the Resort 2016

collection, while AKRIS collaborated

with the artist for the SS 2017

fashion show.

https://www.youtube.com/watch?v=Gn7sxkX2pCA

https://www.youtube.com/watch?v=OKR6sEYJEZY

Source: Fashionbi

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Bra

nd

& C

ele

bri

ty

In December 2017, the

second collaboration between

Burberry and Kris Wu was

announced; the collection

created includes 19 pieces.

The singer also wrote a new

song about his experience

with the brand.

Rihanna and Chopard came up

with a capsule collection

inspired by Rihanna’s

hometown Barbados. The

collaboration resulted in two

collections: joaillerie collection

and haute joaillerie collection.

Gigi Hadid and Stuart

Weitzman have collaborated

again for the exclusive shoe

collection. All the money from

the sales would finance the

Pencils of Promise

organization that builds

schools and trains teachers.

https://www.youtube.com/watch?v=8dgR5SjJW5k

Source: Fashionbi

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Major Trends in Fashion IndustryV Socially Responsible Business

Social responsibility in business or corporate social responsibility (CSR) pertains to people and

organizations behaving and conducting business ethically and with sensitivity towards social, cultural,

economic, and environmental issues. Striving for social responsibility helps individuals, organizations, and

governments have a positive impact on development, business, and society.

Corporate Social Responsibility Trends To Look For In 2018

Source: Forbes.com

The beginning of the end of workplace harassment and inequality

Expanding the diverse conversation

Focused and forward-thinking brand activism

A shift from disaster recovery to climate resilience

More CSR in the C-Suite

Higher standards for suppliers

Prioritizing privacy and data protection

The blockchain will revolutionize CSR

Source: Fashionbi

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Towards the global environment

Towards the society

& business partners

Towards employees

& customers

• In 2016, Timberland planted 500,000 trees around the globe, working toward a goalof 10 million trees planted by 2020. The company has planted 9.2 million treessince 2001.

•Every time The Body Shop develops a new formula for launch, the company calculates its biodegradability and water footprint.

•The fashion companies are starting the social movements to increase anawareness of certain problems, e.g. #TiedTogether by Valentino.

•LVMH has introduced tests to prevent discrimination during recruitment,continuously monitoring whether commitments to job applicants are respected.

•Timberland launched Worker Well-being, a program to improve the lives of apparelworkers outside the factory walls.

•The fashion brands are launching the special products and indirectly attract the customers to the charity actions, e.g. For every piece sold from the Bulgari’s Save the Children jewellery collection, a part of the proceeds is donated.

Source: Fashionbi

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Source: kpmg.com

Governments, regulators and stock exchanges continue to play a key role in driving up CR reporting

rates around the world. Countries which have experienced the greatest increases in reporting since

2015 - Mexico (+32 percentage points), New Zealand (+17 percentage points) and Taiwan (+11

percentage points).

National rates of CR reporting, 2015 and 2017. Countries with CR reporting rate higher than 90%

Source: Fashionbi

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Millennials represent the consumer market of the future and drive brands to practice Socially

Responsible marketing. What do they ask for?

Source: Forbes.com

They want companies to be actively invested in the betterment of society and the solution of social

problems.

They want companies that prioritize “making an impact” on the world around them.

They want companies to be open and honest about their efforts — and to be public about their pro-

social initiatives.

Millennials want companies to involve their customers in their good work. They want an

opportunity to give back — whether it is with a gift of their time or their money.

Source: Fashionbi

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Fashion & Healthcare

Source: Fashionbi

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The Confluence of Fashion & Healthcare

In 2015, at the Dell World conference, it was predicted that fashion and healthcare would be

driving factors in the Internet of Things. As we have seen advancements in technology, we have

seen the large impact caused by invention of wearable technology. Although in the future, there will

be innovative ways of bringing the two industries together.

We can expect a reform in the model of the healthcare system, as people want to be constantly

vigilant of their health and that of their close ones. The inventions like a vest that can monitor the

chances of a heart-attack are highly plausible.

People want to invest in their health, particular in the preventative medicines and methods, so that

they save the money and effort in curing illnesses for their future selves.

Source: Fashionbi

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Fashion & HealthcareTo understand better how fashion and healthcare are interlinked in today’s world, the newest innovations in

these fields can be classified into the below categories.

• Wellbeing Today, wellbeing has become very important to people, and everyone is looking for an

overall healthy lifestyle. Products and methods which help individuals gain this are being invented.

People strive towards:

• Mental Wellbeing (The adverse psychological effects due to high stress levels borne by fashion industry

professionals have come to surface in the recent times. Similarly, many fashion brands are closing in on

working towards mental health of their customers)

• Physical Wellbeing (Apparel and Accessories that help with physical wellbeing of individuals and provide

functionality that improves performance has been on the rise. On the other hand, there are also innovative

ways in which the Beauty industry is cashing in on the trend of the physical wellbeing.)

• Smart Fashion Technology has made it possible to create a new form of clothing called wearables.

Wearable technology is the next big thing in this space, and there are products developed for infants and

adults.

Source: Fashionbi

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Fashion and Healthcare

Wellbeing Smart Fashion

Mental Wellbeing Physical Wellbeing

Apparel Beauty

• Adverse Effects of Fashion

• Adaptive Fashion

• Textile Innovations

• Beauty Supplements

• Beauty Aids for Aggressive

Environment

Infants Adults

• Hand Accessories

• Apparel

• Footwear

• Multi-location sensors

• Headgears &

Ear-worn trackers

• Eyewear

• Wrist Trackers

Source: Fashionbi

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Wellbeing

Source: Fashionbi

Wellbeing

Mental Wellbeing Physical Wellbeing

Apparel/Accessories Beauty

Adverse effects of Fashion

Adaptive Fashion

Wearable drip by Alissa Rees

UNYQ Back Brace

Tommy Adoptive by Tommy Hilfiger

Christopher Kane and Z-Coil

Beauty Supplements

Beauty Aids for Aggressive Environment

Customers

Designers

Models

Textile Innovations

SOAK textile clothing

Uniform that cares by Carrefour

Microban International

Antibacterial Fabric by RMIT University

33

Source: Fashionbi

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Mental WellbeingCustomers

There are many fashion brands that are working towards

eliminating the stigma around mental health.

Schizophrenic.NYC is a line of mental-illness-themed

clothing, accessories and artwork, that donates a percentage

of their sales to mental health charities.

Wear Your Label aims to foster a discussion about mental

health. All Wear Your Label items are designed by Canadian

co-founders, who both live with mental illnesses.

Fandabby, a UK based brand is also fighting the stigma

around mental health via slogan t-shirts. All the proceeds go

to charity.

Japan’s Yami-Kawaii aesthetic is also closely associated

with people battling mental illnesses. The street-style is a

combination of a sick or ill appearance with cute styling,

having many other derivations, such as guro-kawaii which has

gory details like blood and knives as a part of the look.

Schizophrenic.NYC

Wear Your Label

Fandabby

Refinery29, Yami-kawaii

subculture

Source: Fashionbi

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Mental WellbeingFashion Designers

Today, consumers are constantly looking

for newness. Trends are short-lived,

which adds pressure on brands to

churn out new collections every few

weeks. The pressure to incessantly create

is tremendous, and has led to an unhealthy

environment in the industry for designers. It

shakes their confidence and stress levels

are extremely high for designers. The

unrealistic workload has pushed many

designers towards substance abuse,

anxiety and depression. There have been

several instances of famous designers

having detrimental lifestyles, but the

industry has turned a blind eye towards it.

According to McQueen’s psychiatrist, he

had been suffering from anxiety and

depression for at least three years before

he died and had twice before taken an

overdose as a ‘cry for help.’ His workload

was believed to have had a direct effect

on his mental state.

John Galliano was fired from Dior for his

racist rant. He later admitted to regularly

downing bottles of vodka and taking pills

to help him switch-off.

In 2015 Raf Simons stepped down from

his position as the creative director at Dior

due to the workload and breakneck speed

of the fashion cycle burning out the

creativity.

Source: Fashionbi

International Journal of Eating Disorders confirms that

unhealthy weight-control practices are a serious problem in the

industry. Over 62% [of models polled] reported being asked

to have to lose weight or change their shape/size by their

agency or someone else in the industry. These models had

a BMI that already would put them in the unhealthy

category, and they were being told to lose more weight.

Further, 54% who were told to lose weight were also told they

would not be able to find more jobs if they did not. 21% were

told by their agency that they would stop representing them

unless they lost weight. Over 9% had been recommended

plastic surgery.

In the survey, models said that a policy that would require 30-

minute breaks and food to be provided on jobs more than six

hours long would be impactful and feasible.

36

Mental WellbeingModels

Source: Eating Disorders Research

WeCareForModels.com: LVMH and Kering

launched initiative to protect models. LVMH and

Kering adopted a shared charter that banned

models that were too thin or under the age of 16

from working.

Source: Fashionbi

37

Physical WellbeingAdverse Effects of Fashion

Skin cancer and organ damage caused by Skin Bleaching

Many men and women bleach their skin in order to have a fairer skin

complexion. Toning, skin lightening, or whitening are all forms of

bleaching. In the long run, this leads to exposure risk of skin cancer or

organ damage due to the chemicals contained in the bleaching agents.

| Physiological problems caused by fashionable products

Receding hair/scalp damage caused by Hair Products.

Amongst women, hair beauty, lengthening hair, perming and styling are

very common. But there are many side effects to these treatments and

methods. Some of the drawbacks are receding hairlines from constant

pulling of the hair during designing as well as scalp burns from chemical

applications, etc.

Source: Fashionbi

38

Arthritis of the foot caused by High Heel Shoes

Wearing high heels puts a strain on the ankle joints, causing pain, a

painful swelling or hurting the big toe. High heel shoes are also

detrimental to good posture, especially when the wearer tilts while

walking.


Muscle pains caused by Handbags

Heavy handbags are hazardous to one’s health. Constantly carrying a

large heavy bag can lead to pain in the neck and back muscles, which

may further lead to other chronic problems.


Source: Fashionbi

39

Discomforts caused by Skinny Jeans

Skinny jeans restrict the flow and circulation of air in the legs. They also

cause pressure, friction and heat. This combination of effects can cause

microbial problems in the intimate zone.

Skinny jeans also push the underwear all up to the crack, making the

fabric rub against it and cause the skin to break resulting in irritation.

Super-tight jeans put pressure on the bladder and cause inflammation,

which can lead to urinary tract infection.



Source: Fashionbi

40

| Dye Pollution and Dye Effluent Treatment

Textile dyeing accounts for

1/5 of all industrial

wastewater pollution generated worldwide.

Synthetic dyes are extensively used in textile, printing, leather and

cosmetic industries. Decolouration and degradation of dyestuff,

before releasing them into the main water stream, are being a

major environmental concern of dye effluent treatment plants.

Triple primary cancers involving kidney, urinary bladder and

liver of dye workers have been reported. Textile dyes can cause

allergies such as contact dermatitis and respiratory diseases,

allergic reaction in eyes, skin irritation, and irritation to

mucous membrane and the upper respiratory tract.

Reactive Red- 120 (RR-120) is one of the most frequently used

reactive azo dyes in textile industries, and it is a potential threat to

the environment because of its high solubility in water and poor

biodegradability.


Source: Fashionbi

41

Adaptive Fashion

Source: Fashionbi

42

Adaptive FashionWearable drip design by Alissa Rees

Design Academy Eindhoven graduate Alissa Rees has

developed an intravenous system that can be worn,

giving hospital patients more freedom to move

around.

Designed to be worn over the shoulders of the patient it

offers a more mobile alternative to the metal poles usually

used to support intravenous (IV) systems. The traditional

IV pole makes it hard to escape the hospital room, visit

the bathroom or even enter elevators. The product allows

patients to walk around more freely, enabling them to get

fresh air and exercise.

Source: Fashionbi

43

Adaptive FashionUNYQ Align Back Brace

The Seattle- and Seville-based company, which specializes

in orthopaedic and prosthetic products, worked with 3D-

printing Francis Bitonti and technology company Intel to

create a more discrete brace that wearers would feel

comfortable in. Braces are a common treatment for scoliosis,

which affects an estimated 6 to 9 million people in the U.S.

Using digital design and algorithms, Bitonti's studio was able

to create a lattice that has 75% less material than its

predecessor but still provides the necessary support. The

new form gives better manoeuvrability and looks less

obtrusive, the team claims. The brace is also embedded

with tiny data-capturing computer modules developed by

Intel, which allow the user to monitor their progress via

an app.

Source: Fashionbi

44

Adaptive FashionTommy Adoptive by Tommy Hilfiger

In April 2018, Tommy Hilfiger launched an adaptive adult clothing

line called Tommy Adaptive, which has its innovative disability-

friendly clothing that includes a variety of new and stylish

pieces. The line’s clothing features adjusted seams and openings

and magnetic closures that let wearers or their caretaker put on

garments with more ease. Pants have velcro closures and

magnetic flies and zippers, along with adjusted leg openings and

hems to accommodate leg braces and orthotics. They also have

pull-on loops inside the waistbands.

This Hilfiger collection is an expansion of the brand’s first line

oriented toward disabled people. In 2016, the brand developed a

line of clothes for children with disabilities in conjunction with

Runway of Dreams, a non-profit that seeks to make fashion more

accessible for people with disabilities.

Source: Fashionbi

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Adaptive FashionOrthopedic Shoes by Christopher Kane

For his Fall/Winter 2018 collection, designer Christopher

Kane presented a range of shoes in collaboration with

Z-Coil, an orthoaedic footwear company.

Designed to relieve foot, leg and back pain by

reducing the impact to the body, the shoes feature

spring heels which act like shock absorbers and

reduce the impact with the ground by up to 50%. The

collection featured pairs of trainers with the spring heel.

Z-Coil have a built-in orthotic and 200% more cushioning

than regular running or walking shoes.

Source: Fashionbi

46

Textile Innovations

Source: Fashionbi

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Textile InnovationsSoak Textile Coating

Dutch researcher Paulien Routs has worked with

conceptual design studio Droog to develop a spray

that monitors wearers' hydration levels. The coating

works by reacting to acidity levels in sweat,

creating a visual representation of how

dehydrated the wearer's body is by changing

colour. The reaction covers a spectrum of colours. In

tests carried out, Routs applied SOAK to participants'

clothes before and after a workout, as well as tracking

their food and drink intake to show how consumption

affected their body's response to exercise. In October

2017, Droog partnered with Nissan to apply the

unique dehydration warning system in the Nissan

Juke.Use of SOAK in Nissan Juke

Source: Fashionbi

48

Textile InnovationsUniform that Cares by Carrefour

Carrefour and Saatchi & Saatchi Interactive Solutions

(IS) Poland have launched the ‘Uniform that Cares’, a

specially created Carrefour uniform designed to

protect employees against airborne viruses and

bacteria.

The ‘Uniform that Cares’ is a shirt made from a

revolutionary fabric, CottonX, which fights against

viruses and bacteria. The groundbreaking technology

that was used to produce CottonX works by attaching

copper compounds to cotton fibres with the use of

ultrasonic waves, this in turn has anti-bacterial and

anti-viral properties. Copper kills viruses and bacteria

by targeting germs which settle on the surface of the

fabric.

https://vimeo.com/214152223

Source: Fashionbi

49

Textile InnovationsMicroban International

Microban International, Ltd. develops antimicrobial,

odor control, and surface modification technologies

which can be applied in textile industry.

When the antimicrobial agents are built-in to products

during the manufacturing process, microbial

reproduction is inhibited throughout the product’s

useful lifetime. Antimicrobial products utilizing

Microban technology work on a cellular level to

disrupt and prevent the replication of bacteria that

cause stains and odors. With antimicrobial

protection, products have a higher value and longer

shelf life.

The average shirt that’s washed 50 times each year uses over 120 gallons of water.

The same shirt treated with Scentry Revive technology by Microban would only need

to be washed 10 times.

Source: Fashionbi

50

Textile InnovationsAntibacterial Fabric by RMIT University

RMIT nano-biotechnology researchers developed a

fabric with the built-in ability to fight bacteria, this

technology could be applied in the clothing

industry and protect the person from deadly

infections. RMIT researches have been working with

CSIRO scientists on the project.

The scientists believe that the next generation of

smart textiles will be free from bacteria and odour and

will have a range of potential applications, from

putting an end to smelly socks to sporting gear and

uniforms.

https://www.youtube.com/watch?v=Jyg4piwBqek

Source: Fashionbi

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Beauty Innovations

Source: Fashionbi

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Beauty Supplements

Presently, Asia-Pacific

dominates the segment and

will continue to do so in the

next few years. Japan is the

biggest market in Asia. This is

followed by China and South

Korea.

Europe ranks 2nd in beauty

supplement consumption.

France, Germany and United

Kingdom have the highest

consumers of these products,

having 20% of the total

consumption in the continent.

North America is the third

largest consumer of beauty

supplements, owing to their

high disposable income and

influencer drive market.

Skin care supplements account for the largest market share, with 35% of the total beauty

supplements market belonging to this category in 2017.

Source: Fashionbi

53


Skin support supplements help to

build collagen for healthy glowing

skin, and also improve gut health

which consequently benefits the skin.

These supplements also have anti-

aging properties and help attain clear

skin and bright complexion. Some

have antioxidant properties that

protect against UVB skin damage.

Vitamin supplements boost hair-

moisturising and protect against

pollution. Considering the hours spent

by people staring into screens, there

are now supplements which improve

symptoms of eye strain and fatigue.

Goopglow Women’s Digestive Enzyme

by RMS BeautyHealthy Flora by

Dr. Nigma TalibSkin Food by

Dr. Barbara Sturm

Skin Food by

The Nue Co.Dr. Axe’s Multi-Collagen Beauty Dust by Amanda

Chantal Bacon

Jane Iredale’s Skin

Acumax

Source: Fashionbi

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Global

2%

0.2%0.4%

2%

3.5%

Growth in Global Carbon Emissions from Fossil Fuels in 2017

Source: Global Carbon Project

Pollution has the potential to deplete our skin’s

moisture stores and exacerbate ageing. Air

pollutants include the polycyclic aromatic

hydrocarbons, volatile organic compounds, oxides,

particulate matter, ozone, and cigarette smoke.

Prolonged and repetitive exposure to these agents

can have negative effects on the skin.

Pollution can also cause uneven skin tone,

dehydration, dryness, dark spots, expedited ageing,

wrinkles, sagging and a deterioration of collagen.

Source: Fashionbi

55


The market for the sale of anti-pollution prestige

skincare only in the UK reported an increase of

30% in the six-month period January 2017 to end

of June 2017 according to The NPD Group, a global

information company. An emerging category in the

women’s skincare sector, the emerging market for

these products was valued at £3.1 million.

Sales of anti-pollution face masks reported the

strongest growth, increasing 112%. Anti-pollution

moisturiser was also a star performer, reporting 62%

growth in the same period.

Top Anti-Pollution Beauty Products

Face Mask, Moisturiser, Cleanser, Eye Cream

Source: Fashionbi

56


Beauty aids that help protect against

pollution include products such as

hand-creams to prevent airborne

pollutants, oil based foam cleansers to

get rid of dust, dirt as well as make-up.

There are also products in the form

of a fine mist that protect the skin

against free radicals and urban

pollution.

Damage caused by dust, pollution and

hard water can be reduced with the

use of hair serums. Scalp cleansers

with natural ingredients purify scalp

and exfoliate it. Shea based products

can moisturise the hair and also be

used to style the hair.Shu Uemura hydrating

hair serumAveda Scalp Cleanser

Medik8 Hydr8

Hand Cream

Biotherm Biosource

Oil Cleanser

REN Anti-pollution Fine

Mist

Source: Fashionbi

57

Beauty Aids for Aggressive Environment L’Oreal UV Sence

L'Oréal has teamed up with designer Yves Béhar to

create a wearable UV sensor that tracks sun

exposure, and in turn reduce the risk of them

contracting skin cancer.

The small UV Sense device works without the need for

a battery, measuring just 2 millimetres thick, and 9

millimetres in diameter. Through consumer studies and

feedback of My UV Patch users, L’Oréal learned that

users changed their behaviors – with 34% applying

sunscreen more often and 37% trying to stay in the

shade more frequently.

Source: Fashionbi

58

Beauty Aids for Aggressive Environment Tattoo ink as health trackers

Researchers from MIT's Media Lab have developed a

tattoo ink that changes colour according to varying

glucose and pH levels inside the body, and exposure

to UV light.

The company has developed a method for replacing

tattoo inks with biosensors – liquids that change colour

in response to alterations in the bloodstream. While

currently in its testing phase – in which the group injected

the liquid into pig skin – they believe in the future it could

be used as a medical tool. For example, diabetic patients

who do daily pin prick tests to check their blood sugar

levels could do so with a biosensor tattoo, simply by

monitoring the change in colour.

Source: Fashionbi

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Smart Fashion

Source: Fashionbi

60

Smart Fashion

Adults

Headgears + Ear-worn trackers

Samsung VR

Oticon

LifeBEAM Vi

Smart Eyewear

Level Smart Glasses

Vuzix Blade AR Glasses

VPS16

Hand accessories

Rapael Glove

ActionSense glove

Footwear

Vivobarefoot

GTX Corp. and Veristride

Motus Smart

Multi-location sensors

QardioCore

Maptic

Aura Power clothing

Lumo Lift

Owlet Smart Sock 2

Fever Scout

Mimo

Wrist Trackers

Omron

Onitor

Doppel

K’track

Apparel

Nadi X Yoga Pants

Holst Centre T-Shirt

iTBra

Eva Bra

Mercury heating jacket

Siren’s Diabetic Socks

Infants

Source: Fashionbi

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Smart Fashion

Forecast for Wearable Devices Worldwide, Mln of Units

Source: Gartner

While fitness is the overwhelming driver for

wearables today, there are a number of micro-

segments emerging, ranging from kids’ watches, to

smart footwear, to new healthcare devices like

wearable patches that will drive this market forward.

Number of Smart clothing shipments in 2017

were 3.3 million, and will have a CAGR of 76.1%

in 2021.

Source: Fashionbi

62

Smart Fashion: Infants

Source: Fashionbi

63

Smart Fashion: InfantsOwlet smart sock 2

Owlet Baby Monitors uses pulse oximetry — a

technology used in hospitals to measure an infant's

heart rate and blood oxygen levels — and then

streams the information to the parent's

smartphone. The miniature, wireless sensor goes into

a baby sock that can be worn up to 18 months. The

sock sets off an alarm on a base station and flashes a

red light if the baby's vital signs are in a dangerous

territory.

The Owlet has also released a new mobile app called

Connected Care, that aggregates the information from

the Smart Sock into averages, graphs, and sleep

tracking.

Source: Fashionbi

64

Smart Fashion: InfantsFever Scout

The Fever Scout is a flexible patch that can track a

baby’s temperature over time and share it with

parents, clinicians or caregivers. The remote

monitoring device can be placed near the infant’s

armpit, and smartphone alerts can let caregivers know

if there’s a fever or spike in temperature. The

continuous temperature monitoring device can be used

for babies and young children as well as post-operative

patients, cancer patients, and seniors.

Fever Scout syncs with a smartphone app when it’s

within 25 feet to 30 feet of the phone.

Source: Fashionbi

65

Smart Fashion: InfantsMimo

Boston-based Rest Devices has announced a

collaboration with Johnson & Johnson to develop a

smart, personalized sleep coaching system for babies

(and their parents, hovering over their crib with a

smartphone). The offering consists of a wearable baby

monitor called Mimo and a companion app called Nod.

Mimo, consists of a onesie with a pocket for a

sensor that can monitor breathing, sleeping

temperature, body position, activity level and

whether the baby is awake or asleep. Using

Bluetooth, the data is sent to the parent or caregiver’s

smartphone along with live audio. The company also

makes a crib sheet that acts as a movement monitor.

Source: Fashionbi

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Smart Fashion: Adults

Source: Fashionbi

67

Smart Fashion: Adults

Wearable technology is evolving to help solve some

of healthcare’s biggest problems. Healthcare

providers can collect data from patients, as well

as use wearable technology to keep doctors

connected to co-workers and data. There have been

a number of advancements in the healthcare sector

such as introducing hearables, or wireless computing

earpieces, and brainwave-reading technology.

Headgears, immersive

infotainment

Smart eyewear

Hand accessories

Smart footwear

Ear worn trackers,

headphones

Apparel

Wrist trackers

Multi location sensors

Source: Fashionbi

68

Smart Fashion: HeadgearsSamsung Gear VR

The Samsung Gear VR is not an exclusive medical

device, but its technology is being used in medical

schools to enhance simulated training environments.

The virtual reality headset has content that allows

students to explore human anatomy, create trauma

room simulations, surgical training and

observation, and other modules that allow students

to develop quick decision-making and get real-time

feedback. The Samsung virtual reality headset is being

used at the Miami Children’s Hospital, the Penn State

Health Simulation Center, the University of California

Davis School of Medicine and the University of

Chicago, along with other institutions.

Source: Fashionbi

69

Smart Fashion: Ear-Worn TrackersOticon

Oticon Hearing Fitness App is the first hearing aid app

dedicated to hearing fitness. The app can track

hearing aid use, listening environments and other

behavior, gathering and collating data with

measurements of heart rate, sleep patterns and

other health markers for other wearable devices.

The new technology is designed to give users advice

and encouragement on ways to hear better, protect

their hearing and stay healthier. By providing actual use

and relevant user feedback, the app will help people to

optimize use of their hearing aids.

Source: Fashionbi

70

Smart Fashion: Ear-Worn TrackersLifeBEAM Vi

The self-learning hearable LifeBEAM Vi offers real

time coaching based on a user's own physiology. It

can interpret data to deliver actionable insights,

such as weight loss optimization, exhaustion level

management and even running technique.

Vi is also a fitness wearable that uses aerospace-grade

sensor technology to track and provide real-time

biometric feedback on heart rate, motion, distance,

speed, cadence and elevation, all geared towards

helping users run faster, further and better.

Source: Fashionbi

71

Smart Fashion: EyewearLevel Smart Glasses

VSP Global launched the Level smart glasses in 2018,

featuring activity-tracking technology seamlessly

embedded an optical frame. The technology tracks

activity via an accompanying smartphone app.

The Level technology, located inside the left temple

of the frame, tracks steps, calories burned,

distance, and total activity time. Level's charitable

giving component also syncs with VSP Global's Eyes of

Hope initiatives and awards points to users who reach

their daily step goals. Once 50 points are achieved, a

comprehensive eye exam and eyewear are gifted to an

individual in need.

https://vimeo.com/243367659

Source: Fashionbi

72

Smart Fashion: EyewearVuzix Blade AR Glasses

The Blade is the first device Vuzix has developed that

contains nearly every aspect of the display and its

power source within the eyewear frames. The company

has partnered with Amazon to bring Alexa integration to

the device. The Blade works as a standalone headset

and can be connected to the internet via Wi-Fi, but it

can also be paired over Bluetooth with a smartphone to

mirror notifications and display photos and videos. It

has a battery life of 2 to 12 hours.

The device can be used in occupations where

people are overwhelmed with information such as

patient data and telemedicine, amongst many other

applications.

https://www.facebook.com/Vuzix/videos/10155816348966421/

Source: Fashionbi

73

Smart Fashion: EyewearVPS16 by View Point System

VPS 16 are embedded with stereoscopic cameras in

the nose bridge that enables the tracking of spatial

vision.

VPS 16 is equipped with 4 cameras that support the

user in different situations e.g. enhancing the

visibility of road signs, supporting surgeons

executing operations as well as improving athletes´performance. During trainings, simulations or

telemedicine applications, experts can see precisely

what nurses, first responders, doctors or assistants can

see at the scene. The closed system without external

server or data connections makes the collaboration and

documentation extremely practical and reliable.

Source: Fashionbi

74

Smart Fashion: Wrist TrackersOmron Project Zero 2.0

The Omron Project Zero 2.0 is a watch-like device

that can measure blood pressure, sleep and other

physical activities with clinical accuracy. The device

syncs with a mobile application, and has a

rechargeable battery that lasts up to a week.

The watch will take oscillometric readings at the press

of a button. It can also be set to take automatic

readings through the night, as this is particularly

important for hypertension patients. Heart attack risk is

also higher in the morning. This data is then poured into

the smartphone app, and can be shared with the doctor.

Source: Fashionbi

75

Smart Fashion: Wrist TrackersOnitor Track

Onitor Track uses advanced technology to help

achieve weight loss goals – in a way that fits

seamlessly into everyday life. Track can be worn

discreetly on the wrist then and during the work out it

can be popped out of the strap and clipped on. It turns

into an ECG heart rate monitor that helps you create

your own personalized weight loss program. The

timeline includes your exercise program with in-app

coaching and notifications.

As your fitness improves, the program intelligently

interprets your data and adapts your exercises to

achieve the goal. Onitor Track can be worn in two

different ways: either strap the Track onto the wrist or

clip it to the sports bra.

Source: Fashionbi

76

Smart Fashion: Wrist TrackersDoppel

London-based technology start-up Doppel is bringing a

new generation of wearable technology that helps users

stay alert or calm down, naturally, in real-time. The new

Doppel wristband can literally change your mood

using the body's natural response to rhythm.

Doppel sits on the inside of the wrist and is synced with

a companion app. The device emits a vibration that

feels like a heartbeat. The device must be tapped or

stroked to regulate the rhythm – a faster one makes

you feel more alert while a slower one calms you down.

The app also stores the user’s personal preferences.

The brain responds naturally to the rhythm to alter

mood, similar to upbeat/downbeat music.

Source: Fashionbi

77

Smart Fashion: Wrist Trackersk’track glucose

Painless and accurate glucose monitoring has been the

goal of many health technology companies. The watch-

like K’Track Glucose help people with type 1 and type 2

diabetes by using micro needles to collect and analyze

fluid right below the skin surface.

The micro needles (less than 0.5 mm) are a part of a

replaceable cartridge that lasts 30 days, but can take

unlimited readings in the time period. Users push a

button on the device to check their glucose levels,

and it takes a minute for results to display on the

face of the device. Results of the day can also be

displayed on the device and synced to a mobile app.

Source: Fashionbi

78

Smart Fashion: Hand AccessoriesRapael Smart Glove

The Rapael Smart Glove has an exoskeletal design

that assists people who have had strokes, and

other patients with neurological and

musculoskeletal injuries regain mobility in their

hands. Using a Bluetooth sensor, the glove measures

the patient’s motion through a 30-minute exercise and

creates an exercise schedule based on the patient’s

needs.

The glove includes game software allowing patients to

simulate playing ping pong, chopping food and catching

a baseball, rewarding points to encourage engagement.

Source: Fashionbi

79

Smart Fashion: Hand AccessoriesActionSense Glove

ActionSense glove was designed to rehabilitate and

monitor stiffness in finger joints for patients with

Rheumatoid Arthritis, post-stroke patients with

reduced mobility or post-hand surgery to assess

hand mobility.

The glove analyses the movement of the hand, wrist

and fingers, examining the flexibility and limitation in

joint mobility of the patient’s hand through

measurement of the maximum angular and velocity

data. Data is sent wirelessly to a remote application for

analysis by the doctor. This process allows the clinician

to accurately diagnose the severity of the patient’s

condition, prescribe treatments more efficiently and

recommend rehabilitation plans.

Source: Fashionbi

80

Smart Fashion: ApparelNadi X Yoga Pants

Responsive leggings by Wearable X use gentle

pulses to give instant feedback to the wearer on

their yoga postures. The leggings has five sensors

embedded into the fabric. These connect via Bluetooth

to an accompanying smartphone app to determine what

yoga position the wearer is in. The app displays the

pose and uses vibration to offer feedback on places the

body needs to be adjusted to improve the position.

Vibrations vary, depending on how the body needs to

be aligned.

Wearable X plans to explore possibilities for using a

similar system in other clothes in the future, with the

aim of addressing different sports.

https://www.wearablex.com/pages/nadix

Source: Fashionbi

81

Smart Fashion: ApparelSmart T-Shirt by Holst Centre

Researchers from Holst Centre have developed a

prototype of the smart T-shirt that integrates Imec’s

validated medical-grade electrocardiogram (ECG)

monitoring with breathing rate and breathing depth.

The use of state-of-the-art printed electronics

technology offers complete freedom in design and

optimization of printed sensors and electronics. The

design can be adapted for patient monitoring in

hospitals, home care, elderly care but also for sports. It

continuously measures the wearers’ electrocardiogram

(ECG), respiration and motion using Imec’s wireless

ultra-low power multi-sensor data acquisition chip with

efficient motion artefact reduction that can share the

data via a wireless BTLE system to a smartphone.

Source: Fashionbi

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Smart Fashion: AppareliTBra by Cyrcadia Health

The iTbra uses heat sensors to measure the

woman's circadian temperature changes within

breast cells and then sends this data to the wearer's

smartphone or computer. A breast cancer examination

could be completed by wearing the device for 12 hours

during the day.

Developed in conjunction with the Nanyang

Technological University of Singapore, the Cyrcadia

Health solution employs machine learning predictive

analytics software, a series of algorithms to identify and

categorize abnormal circadian patterns in otherwise

healthy breast tissue.

Source: Fashionbi

83

Smart Fashion: ApparelEva Bra

EVA is designed to detect abnormalities in breast

thermal patterns and tissue elasticity, which can be

strong indicators of early stage breast cancer. It

consists of two biosensing patches that the user can

place on her own brasier.

The patches collect data that is sent to the user’s

phone or tablet to an app through Bluetooth technology,

and Artificial Intelligence algorithms produce a risk

assessment within minutes. The user only needs to

wear the Eva bra between 60 to 90 minutes a week.

The product is currently under clinical trial and the

company aims to start selling it by 2019.

Source: Fashionbi

84

Smart Fashion: ApparelMercury self-heating smart jacket

Boston-based start-up company has designed a self-

heating electronic smart jacket that is able to respond

to changes in temperature and create an individual

"microclimate" for its wearer. The tech-powered

jacket uses three carbon fibre heating pads to

automatically warm the garment through a process

called resistive heating.

The jacket has an internal and an external

thermometer, it also has voice-control capabilities,

utilizing Amazon's smart assistant Alexa to allow users

to preheat the jacket before putting it on. Wearers can

also input their preferences into a corresponding

app. The jacket then uses artificial intelligence to learn

and predict them over time.

Source: Fashionbi

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Smart Fashion: ApparelSiren’s Diabetic Socks and Foot Monitoring System

Siren’s Neurofabric is the first textile with

microsensors woven directly into the fabric. These

invisible sensors are seamlessly integrated into the

socks to monitor temperature changes on the

bottom of the feet.

Monitoring the temperature at the bottom of the feet has

been clinically proven to prevent up to 87.5% of foot

ulcers when compared to standard therapies such as

therapeutic footwear, diabetic foot education, and

regular foot exams. People with diabetic neuropathy

can catch possible injuries before they occur by

monitoring the temperature of their feet.

https://www.youtube.com/watch?v=ljMZu-PiSx4

Source: Fashionbi

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Smart Fashion: FootwearVivobarefoot

Vivobarefoot shoes with a built-in computer track vital

signs of runners with hopes to reduce injury in the

future. The shoe monitors real-time speed, pace,

cadence, foot landing, time on the ground, impact,

asymmetry, and toe engagement.

In January 2018, the company announced the debut of

Vivobarefoot Smart Shoe in collaboration with Sensoria,

a premier wearable smart technology company. It is the

first IoT-enabled shoe with an ultra-thin sole that allows

the foot to do its natural thing. It comes with embedded

Sensoria technology in the form of the thinnest

pressure sensors in the world, localized in the plantar

area, and detachable, rechargeable and reusable

Sensoria Core hardware.

Source: Fashionbi

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Smart Fashion: FootwearGTX Corp. and Veristride

GTX Corp and Veristride began collaboration in August

of 2017 to develop an easy to use, nonvisible, inductive

charging, wearable gait solution to analyze movement

and activity.

Using the custom sensors at the foot and

biomechanical analytics and algorithms the shoes

provide gait analysis and movement which is

considered a key metric in fall risk detection and

prevention for people 65 and older. Gait analysis can

also help detect if there is a sudden adverse reaction to

new or existing medication, an undetected stroke or

even early onset of dementia.

Source: Fashionbi

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Smart Fashion: FootwearMotus Smart

Mobile textile company Sensoria Health and diabetic

mobility garment maker Optima Molliter collaborated on

a smart footwear product called the Motus Smart,

which is capable of measuring diabetes patients’

compliance to prescribed mechanical offloading

protocols. The aim is to reduce risk of amputations

among diabetic patients and helping clinicians by

combining the best innovations in diabetic footwear

technology and Sensoria Core microelectronics.

The Motus Smart uses pressure sensors and other

technologies that reduce weight and pressure on a

patient’s injured foot. The Motus Smart communicates

via text messages and a web dashboard to inform

caregivers and clinicians of patient non-compliance.

Source: Fashionbi

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Multi-location Sensors

Source: Fashionbi

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Multi-Location SensorsAura Power Clothing

Responsive garments by Yves Béhar's studio

Fuseproject feature "electric muscles" that assist

elderly wearers to walk, stand up and climb stairs.

The Aura Powered Clothing collection was designed in

collaboration with robotics company Superflex.

The clothing aims to provide the ageing population with

a higher level of strength through a series of motors

housed in hexagonal pods. The pods – or "electric

muscles" – are located on the torso, hips, legs and

back, and embedded with sensors. Each uses artificial

intelligence to react to the body's natural movements,

and add muscle power to aid the wearer to get up, sit

down or stay upright.

https://www.youtube.com/watch?v=7uQpplSLk2I

Source: Fashionbi

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Multi-Location SensorsQardioCore

QardioCore is the first wearable medical

electrocardiogram monitor, QardioCore records

more than 20 million data points, streaming the

user's live medical-grade data to their smartphones.

The data can be easily and automatically shared with

medical professionals. ECG monitors sense the tiny

electrical charges on the skin arising from the heart

muscle's electrophysiological activity. QardioCore is

worn as a chest strap and seamlessly records

continuous ECG, heart rate, heart rate variability,

respiratory rate, temperature and activity data.

Source: Fashionbi

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Multi-Location SensorsMaptic

Brunel University graduate Emilios Farrington-Arnas

has designed a collection of wearable devices that

vibrate to guide visually impaired wearers to a

destination, especially for the blind people. Called

Maptic, the set comprises a visual sensor that can be

worn like a necklace, and a series of feedback units

that can be clipped onto clothing, or worn around the

wrist.

The sensor connects to a voice-controlled app, so it can

use GPS to direct the wearer. It does this through a

series of vibrations to the left or right side of the body.

Unlike other aids, Maptic can track and respond to

obstacles at chest level and higher.

Source: Fashionbi

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Multi-Location SensorsLumo Lift

Lumo Bodytech has developed a technology platform

that leverages smart sensors and software to optimize

performance and address human biomechanics

through real-time tracking of body movement.

Lumo Lift is a tiny posture coach and activity

tracker that works with a free iOS and Android app

to help you sit straighter, stand taller, and look

better. What is needed is just to place the Lumo Lift

under the shirt, right below the collarbone and use the

magnetic clasp to secure it in place. The system will

send the vibration signals every time the person slouch,

reminding to sit up/stand straight. The system can also

track steps, distance and transmit the information via

the app.

https://www.lumobodytech.com/lumo-lift/

Source: Fashionbi

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...

• TBC

June 2018

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Fashion & Healthcare · 2nd Report 2018: Fashion & Healthcare: the cross - link between fashion...

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