FASHION FORECASTING

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FUTURE TREND AND FASHION DIRECTION * examples shown in this document are from past seasons FASHION FORECASTING

Transcript of FASHION FORECASTING

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FUTURE TREND AND FASHION DIRECTION

* examples shown in this document are from past seasons

FASHION FORECASTING

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• I provide design intelligence, I provide retailers with Fashion Forecasting and Design Direction from London.

• I am a creative, inspirational and strategic forecaster with over 25 years Fashion Design and Fashion Forecasting experience.

• 20 years as a Head of Design or Design Director for many global brands including Karen Millen, H&M, Miss Selfridge, Firetrap and CK Jeans.

• I partner design and buying teams acting as an extra design 'eye' adding to the strength of the product offer.

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• Working from a London location and trend perspective, communicating with buyers and manufacturers on emerging trend.

• Design, source, product develop and deliver key items or ranges for Retailers and manufacturers across all product categories.

• Provide seasonal runway analysis presentations and identification of key items.

• Provide forward trend concepts;

• Provide forward trend colour direction;

• Provide forward trend fabric direction;

• Provide forward trend key item direction.

• Provide seasonal retail trend concept collections.

EXAMPLES OF WAYS OF WORKING

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• Examples showing Design direction which includes a range plan.

• Direction given to all buying categories.

• Sent in advance and signed off by buying directors before sourcing samples from suppliers.

• The accessories team can start to source and buy product that works into the concepts.

EXAMPLES OF WAYS OF WORKING

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• Partner buyers to design on trend and commercial styling with the UK manufacturers and suppliers that I have working relationships with and negotiate prices that work within the buying budget.

• If there is open to buy during any season - I can provide the designs and develop styles into the product category that needs to fill the stock gap.

• source new suppliers and manufacturers throughout the EU.

SOURCING, DESIGN AND PRODUCT DEVELOPMENT

* examples shown in this document are from past seasons

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• Continually view the collections from all the globally renowned UK based print and swatch studios to gain valuable perspective on print and pattern trends for the upcoming seasons

• I have valuable 20+ year personal relationships with the most recognised studios and can source and develop key print, pattern and knitted swatches for your business.

PRINT STUDIO SOURCING

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• Continual comp shop the UK high street and fashion vintage markets continually buying relevant samples for your consideration.

COMP SHOP AND VINTAGE

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FORWARD TREND DIRECTION.

• Provide Trend Concept Forecasting;

• Provide colour direction;

• Provide Fabric direction;

• Provide key item direction.

• Provide 'hot look' design and product development plus monthly presentations.

• Provide seasonal runway analysis presentations and identification of key items.

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• identify and deliver Fashion Trend Concepts.

• provide the ‘mood’ of the trend concept with colour levels, silhouette direction and print ideas.

• communicate these through file sharing and Skype meetings.

TREND CONCEPT FORECASTING

* examples shown in this document are from past seasons

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'HOT LOOKS'

• Analyse trend and comp market and determine 'hot look' key items.

• Buy 'hot trend' key items from the trend led UK retail store base and send to your business.

• Design and give fabric direction for the 'hot looks'.

• Communicate with your buying and product development team on which product categories are ‘hot'.

• Develop ‘hot looks’ with the UK suppliers if required.

* examples shown in this document are from past seasons

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FORWARD KEY ITEM DIRECTION

• Provide identification of forward trend key items.

• Help buying team by advising which trend styles should be bought into in volume and what styles should be small volume.

• Buy on trend samples from the innovative UK retails store base.

* examples shown in this document are from past seasons

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FORWARD COLOUR DIRECTION

• Provide on trend direction ahead of the season.

• Match colour direction onto Pantone references.

• Help buying team by advising which colours should be bought into in volume and what products should be bought in the key trend colours.

* examples shown in this document are from past seasons

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FABRIC & PRINT DIRECTION

• Provide forward trend on fabric direction and print direction.

• Source 'trend right' fabrics ahead of the season and product develop key fashion items in the key trend fabric.

• Source print and knit swatches to work into the forward trend direction from the directional London based print and knit swatch studios.

* examples shown in this document are from past seasons

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SEASONAL RUNWAY ANALYSIS

• Provide an insight into 'must have' product for the up coming season.

• Provide key item analysis from the runways.

• Provide colour analysis for the upcoming season.

• Provide key fabric analysis for the upcoming season.

* examples shown in this document are from past seasons