FASHION FORECASTING IN WINTER 2009-2010

FASHION FORECASTING IN WINTER 2009-2010

INTRODUCTION:

The color forecast for winter 2010 has a look of glamour and an eye catchy selection

of largely dark color. The contrast with the muted color of nature during the seam could

hardly be greater.

DANDY MANIFESTO:

CONTEXTThe world of books, writing, manuscripts, calligraphy and coded language. A

theme combining the somewhat stuffy elegance of the Oscar Wilde style dandies with a

bohemian, more modern, poetic, “artist” spirit. An androgynous silhouette: chic and

decadent for a look both outdated yet contemporary.

COLOURS

A dark, shady range in a variety of inky tones. Touches of color electrify the

palette. And to tone it all down: white and taupy or grayed shades.

BEAUTY

Experimental, audacious make-up borrows from Dadaism, typography and photo-

montage.Two palettes co-exist: the first explores paper, whiteness and material effects,

while the second, darker range is inspired by ink, pencil, charcoal and graphite.

MATERIALS

Men’s supple, ultra-fine worsted wools in the spirit of Savile Row tailors Stripes

used with subtlety: discreet banker’s stripes, stippled chalk stripes, tuxedo pants

emphasized with a band of tone-on-tone satin. A graphic spirit borrowed from the wide

stripes of club ties or men’s satin waistcoats Fluid fabrics, heavily drapey silks: crêpe,

crêpe georgette, chiffon. Delicate lace and embroidered tulles Jacquards and tapestry-

style weaves are inspired by the elaborate covers of old books.

KEY WOMEN’S’ PRODUCTS

Redingote-coats. Short 2-in-1 jackets (jacket + waistcoat). Little men’s

waistcoats.

Cigarette-legged pants and darted cropped pants.

Striped shirts or with plastrons, shirttails, with scarves and lavallières.

Cardigans. With tailored collars, belted, Jacquard Oversized jackets.

Skintight miniskirts in stretch cotton with rock details: zips, buckles, insets,

Lace tops and dresses.

KEY MEN’S PRODUCTS

Tuxedo spirit, fitted cuts, in a sportswear mood Short coats in little English

checks, basket weaves, tweed. Duffle-coats

Historical military coats: engraved ball buttons and double-breasted

Prints: checks and flowers for hunting jackets, waistcoats and tapered pants.

Riding jackets, short, buttoned and fitted.

ACCESSORIES

Women: lambskin gloves. Textile shoes, decorated pumps, with patent or gimped and

perforated toes. Material mixes for bags: skins, crocodile, and natural leather

Men: caps inspired by riding hats. Tartan ties. Military and riding boots. Checked

Borsalinos.

GOLD DIGGERS:

CONTEXT

Inspiration of functional country buildings. Focus on a modern barn spirit.A new

take on the pioneer spirit. The good sense of the Shakers, the simplicity of the Amish, a

pre-industrial world where gold diggers and hobos jumped trains in search of adventure.

A rough, rebellious chic, not lacking in sensuality.

COLOURS

A range of neutrals evoking the dusty landscapes, from ocher to green and

completed by grayed blues and the colors of enamel.

BEAUTY

A range of denuded tones, greenish and yellowish neutrals evoking the vegetation

of the American prairies, completed by a grayed blue and the pinkish notes of heather.

Make-up favors material effects: powdery, used, faded, gradated, and washed-out.

Flashes of golden or coppery shine in touches and associated with grayed or greenish

neutrals. Hair is very sober in neat, controlled volumes.

MATERIALS

Raw materials: tweed, thick broadcloths, boiled wool flannels, thick military

blanket-style wools

Very masculine notes: Prince of Wales checks, Harris Tweed, big checks

Soft, slightly used fabrics: washed, brushed, used, emerized cottons

Denim: authentic, raw or slightly softened by washing “Handkerchief” checks,

tone-on-tone embroideries, flounced trims. Cotton laces, floral poplins, quilt-style

motifs

KEY WOMEN’S PRODUCTS

Little coats and square jackets with rows of buttons

Officer-style jackets and coats

Carpenter-style cropped pants: multi-pockets, oversized, removable brace

Elaborated smocks, blouses and tunics: topstitching, Liberty prints, broderie

anglaise.

Shirttails and light dresses in “farmer’s daughter” satin and cretonne. Tone-on-

tone crochet

Mini blazers in cotton plain weave or coated tweed, piped in nubuck

Silk peasant dresses in a romantic spirit.

KEY MEN’S PRODUCTS

Wide, cropped, darted trousers in big retro checks

Short spencer-style jackets.

Denim work blousons lined in lambskin or rabbit, or in wadded quilting

Boxy leather blousons: perfecto, biker, aviator styles

Coated or oiled cotton trousers with yokes, panels and leather reinforcements

Short US military officer’s jackets

Slim fatigues: less volume, pockets are more discreet.

ACCESSORIES

Women: straight drawstring boots, snap-fastened belts, belt-purses, aumônières,

carpincho gloves, shearling sandals

Men: biker’s boots, slouch bags in aged leather or in grungy checked canvas, retro

military caps

BEWITCHMENT:

CONTEXT

Water leaves its trace on architecture and soaks it in poetry. Moving, fluid

metamorphoses create the illusion. An intriguing, aquatic universe, conducive to charm,

all sorts of metamorphoses or mutations and expressing the deep desire for a poetic, re-

enchanted everyday.

COLOURS

A precious range inspired by the brilliance of raw gemstones. Baroque pearls,

amethysts, tinted quartz.

BEAUTY

The gradated palette favors water colored and moiré effects in liquid blue-green

tones. Tied-up, crimped, very long and dense, pulled back and worked in complex

volumes… hairstyles are spectacular and represent abundant vegetation.

MATERIALS

Silky, fluid fabrics: chiffon, crêpe, silk pongee, light satin

Heavy-draping panne velvet

Shot effects: moiré, metalized, vibrant surfaces

Coatings and prints for damp, aqueous aspects

Precious weaves and cloths: damasks, Jacquards, lace or embroidery effects

Fringed effects evoking animal hair.

KEY WOMEN’S PRODUCTS

Long, supple coats in shearling

Wide cotton sateen fatigues, wide multi-dart pants, cropped crinkled

linen/polyester pants

Soft, loose, enveloping, diaphanous knits. Loose jersey tops.

Layers: short jersey knits to wear over ultra-fluid dresses, skirts and pants

Ultra-supple lambskin coats and jackets

Fishermen’s capes and parkas. Coated, oiled cotton plain weaves

KEY MEN’S PRODUCTS

Fishermen’s jackets: long, enveloping, with drawstring and belt plays “Anointed”

pants: oilskin aspects

Zipped blousons in heavy-gauge knits, heavy cables or ribbed knits

XXL volume coats, worn oversized

Maxi heavy-gauge cardigans: extra-long, cabled, worn as a coat

Sinuous knits: new cables and ribs in marled knits

ACCESSORIES

Women: pleated gloves, python-printed leggings, insect jewelry, open ankle boots,

daywear purses, tied, gathered bags

Men: fishermen’s style boots, colored rubber rainboots, rainboots in a Doc Martens

spirit, multi-pocket slouch bags in a Barbour spirit.

TECHNO-FOLK

CONTEXT

The city and the urban world are sources of inspiration, with sculptural forms

between the raw and the ultra-technical and where color is highly present. An awareness

of the world born of the desire to save endangered resources and folklore. A nomad,

tribal spirit, also inspired by urban landscapes. A cultural mix where natural instinct is

reconciled with technological progress.

COLOURS

The bright shades of traditional embroideries: flame red, bright pink, turquoise,

fuchsia or purple-blue. In contrast are a variety of more neutral beige accents inspired by

the steppe and the desert.

BEAUTY

A bright range of colors is associated with a second palette composed of pale or

dark neutrals, evoking the nomads’ tents. Make-up is happy, colorful, fresh and joyous,

almost naïve.

MATERIALS

Rustic wools: tweeds, bouclés, floating or ripped-out yarns, granular hands Thick,

felted, boiled broadcloths

Ornamental or folkloric motifs in the form of Jacquards and damasks

Technical, waterproofed fabrics in a windbreaker spirit, occasionally enlivened by

handcrafted trims or very soft lining (wool or cotton)

Folk trims and appliqués: pom-poms, beads, feathers, passementerie,

embroideries

WOMEN’S KEY PRODUCTS

Wide oversize pants with dropped crutch

Uncluttered jackets and fitted trench coats

Miniskirts with gathered panels, either solid or printed

Graphic knits with big cowl necks, asymmetric knits

Folk blouses and smocks, tunics, ornamented with braids, plastrons, fringes,

embroidery

Wadded puffer jackets, maxi collars, tonic colors

Jodhpurs worn loose in jersey or dyed denim, flashy colors

MEN’S KEY PRODUCTS

A-line volume lumber jacket, mixed skins

Multi-pocket overalls

Fur-lined parkas and puffer jackets + rib trims

Windbreakers in light cotton/nylon

Ethnic track pants, embroidered and printed

Military jackets: braids, medals, fantasy decorations

Undershirts with added value: plastrons, embroideries, prints

ACCESSORIES

Women: tabbed, ergonomical sandals, fur collars, zipped platform soles, high pleated

boots in stretch patent leather + lacquered heel, long gloves with graphic cuts

Men: ankle-high runners with folk-printed fabric, runners and bags with heat-set printed

ethnic motifs, caps in big two-tone checks.

CONCLUSION:

Here we have discussed about the fashion forecasting for winter and summer for 2009-

2010 with the themes such as dandy manifesto, techno folk, gold diggers which consists

of context, colours, beauty, materials, womens key products, mens key products and

accessories which gives a detail information.

REFERENCE:

www.fashiontrendsetter.com/content/color_trends

www.fashion forecasting for 2010.com

www.lengpeng.com/ - United States

www.docstoc.com

bkstone1.blogspot.com

“Fashion forecasting”Evelyn L. Brannon - Business & Economics – 2005

“Fashion forecasting”Kathryn McKelvey, Janine Munslow - Business &

Economics - 2008