Fashion Chanell
2
Ad Revenue Calculator No Ad Revenue Calculator Sc Current Scenario 1 1 TV HH $ 110,000,000 $ 110,000,000 2 Average Rating 1% 1.20% 3 Average Viewers (thousand) $ 1,100 $ 1,320 4 Average CPM $ 2.00 $ 1.80 5 Average Revenue / Ad Minute $ 2,200 $ 2,376 6 Ad Minutes / Week $ 2,016 $ 2,016 7 Week / Year $ 52 $ 52 8 Ad Revenue / Year $ 230,630,400 $ 249,080,832 9 Incremental Programing Exp $ - 10 Additional Revenue $ 18,450,432 11 Pecentage of Additional Rev 8.00% 2006 Actual Scenario 1 Revenue Ad Sales $ 230,630,400 $ 249,080,832 Affiliate Fees $ 80,000,000 $ 81,600,000 Total Revenue $ 310,630,400 $ 330,680,832 Expense Cost of Operations $ 70,000,000 $ 72,100,000 Cost of Programming $ 55,000,000 $ 55,000,000 Ad Sales Commissions $ 6,918,912 $ 7,472,425 Marketing & Advertising $ 45,000,000 $ 45,000,000 SGA $ 40,000,000 $ 41,200,000 Total Expense $ 216,918,912 $ 220,772,425 Net Income $ 93,711,488 $ 109,908,407 Margin 30% 33%
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Perhitungan Case Fashion Chanell
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Sheet1Ad Revenue Calculator
NoAd Revenue CalculatorScenario Dana WheelerCurrent Scenario 1Scenario 2Scenario 31TV HH$110,000,000$110,000,000$110,000,000$110,000,0002Average Rating1%1.20%0.80%1.20%3Average Viewers (thousand)$1,100$1,320$880$1,3204Average CPM$2.00$1.80$3.50$2.505Average Revenue / Ad Minute$2,200$2,376$3,080$3,3006Ad Minutes / Week$2,016$2,016$2,016$2,0167Week / Year$52$52$52$528Ad Revenue / Year$230,630,400$249,080,832$322,882,560$345,945,6009Incremental Programing Exp0.0$15,000,000$20,000,000
10Additional Revenue$18,450,432$92,252,160$115,315,20011Pecentage of Additional Rev8.00%40.00%50.00%2006 ActualScenario 1Scenario 2Scenario 3RevenueAd Sales$230,630,400$249,080,832$322,882,560$345,945,600Affiliate Fees$80,000,000$81,600,000$81,600,000$81,600,000Total Revenue$310,630,400$330,680,832$404,482,560$427,545,600
ExpenseCost of Operations$70,000,000$72,100,000$72,100,000$72,100,000Cost of Programming$55,000,000$55,000,000$70,000,000$75,000,000Ad Sales Commissions$6,918,912$7,472,425$9,686,477$10,378,368Marketing & Advertising$45,000,000$45,000,000$45,000,000$45,000,000SGA$40,000,000$41,200,000$41,200,000$41,200,000Total Expense$216,918,912$220,772,425$237,986,477$243,678,368
Net Income$93,711,488$109,908,407$166,496,083$183,867,232
Margin30%33%41%43%
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