Fashion Basics

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Transcript of Fashion Basics

  • 1. Chapter 1 What Is Fashion? Introducing Fashion Fashion History

2. Chapter Objectives

  • Explain the different definitions of fashion.
  • Identify the merchandise categories of fashion.
  • Explain the difference between style and design.
  • Identify the needs satisfied by clothing.
  • Discuss the early history of clothing.
  • Name some influential people in fashion industry.
  • Identify specific styles in the 20 thcentury.

3. Definitions of Fashion Fashion Defined Section 1.1 In the apparel industry, fashion is the existing type of clothing that is preferred by a large segment of the public. To many people, fashion is a current trend that is popular for frivolous reasons. To some people, fashion is a precise style of dress or behavior that is acceptable in one year, but not in another. To retailers, fashion is whatever is currently selling. To sociologists, fashion represents a way of social interaction and status seeking. 4. Merchandise Categories

  • Fashion retailers group merchandise into categoriesbasic merchandise andfashion merchandise .

fashion merchandise goods that are popular at a particular time Section 1.1 Staple itemsare in the basic merchandise category. staple items basic merchandise that customers purchase on a regular basis 5. Fashion Basics

  • To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such asstyleanddesign .

stylea particular shape or type of apparel item identified by the distinct features that make it unique Section 1.1 design a particular or unique version of a style because of a specific arrangement of the basic design elements 6. Fashion Basics

  • A retail customer may select agarmentbasedon its color.

garmentany article of clothing, such as a dress, suit, coat, or sweater Section 1.1 7. Fashion Basics

  • The three dimensions of color are:

Section 1.1

  • Hue the quality of the color
  • Value the lightness or darkness of a color
  • Intensity the brightness or dullness of a color

8. Fashion Basics

  • Lineis an element of design that directs the path of eye movement.
  • Shape , or silhouette, is the overall form or outline of a garment.
  • Textureis how the surface of a material, or fabric, feels and looks.
  • Functionrefers to the intended use or purpose of an object.

Section 1.1 9. Design Elements Fashion Basics Section 1.1 Color Line Shape Texture 10. What are Fashion Products?

  • Fashion is anything that has strong customer appeal at a given time.
  • It is usually determined by personal taste.
  • Taste refers to the current opinion of what is attractive and appropriate for an individual and occasion.

11. What Are Fashion Products?

  • Fashion products include:

Section 1.1 Clothing Accessories HomeFurnishings 12. Economic Importance

  • Fashion can be a reflection of the economic environment.
  • When people are unable to satisfy their basic needs for food and shelter, style becomes less important.
  • Fashion serves as a historical record of culture and lifestyle.

Section 1.1 13.

  • What is the difference between style and design?
  • What are four basic elements of design?
  • How do economic conditions affect fashion?

1. 2. 3. Section 1.1 1.1 14. Earliest Clothing

  • The earliest clothing dates from about 20,000 B.C.
  • The earliest clothes were developed primarily for protection from the weather and environment.
  • The earliest clothes were made of fur, animal skin, leaves, and grass.

Section 1.2 15. Why People Wear Clothes

  • People have three basic clothing needs:

Section 1.2

  • Physical needs: protection and safety
  • Psychological needs: appearance enhancement
  • Social needs: affiliation and standards

16. Why Clothing? Why People Wear Clothes Section 1.2 Physical Needs

  • protection
  • safety

Social Needs

  • affiliation/fitting in
  • standards

Psychological Needs

  • identity
  • adornment
  • cultural identity

17. Sources of Clothing History

  • The evolution of dress can represent a visual history of a culture.

Section 1.2 Sources of clothing history include: Actual garments Old paintings Fashion publications Photographs Written publications 18. Fashion Through the Ages

  • During the Industrial Revolution of the 1800s, garments began being mass-produced.
  • The invention of photography influenced the spread of styles.
  • The fashion magazineVoguewas first published in 1892.

Section 1.2 19. Historical Trendsetters

  • Elizabeth I
    • Clothing indicator of social status
  • Louis XIV
    • Sent life-size fashion dolls to every European court
  • Marie Antoinette
    • Trendsetter for ornate styles

Section 1.2 20. Historical Trendsetters

  • George Bryan Beau Brummell
    • Dandyism

dandyismduring the 1880s, a style of dress for men and a lifestyle that celebrated elegance and refinement Section 1.2

  • Jacqueline Kennedy Onassis
    • Understated elegance
  • The Beatles
    • Mop-top hairstyles

21. Fashion: 20 thCentury to the Present

  • The Early 1900s

Section 1.2

  • In 1909,Voguefeatures new loose-fitting clothing for women.
  • Women stop wearing corsets.
  • Skirts get slightly shorter.
  • The invention of rayon leads to more functional clothing.

22. Fashion: 20 thCentury to the Present

  • The 1920s

Section 1.2

  • Gabrielle Coco Chanel introduces sportswear garments and trousers for everyday wear.
  • Chanel promotes the style of the flappers.
  • Chanel introduces the little black dress.
  • The one-hour dress is invented by the Womens Fashion Institute.
  • Styles are simpler.

23. Fashion: 20 thCentury to the Present

  • The 1930s1950s

Section 1.2

  • Movie stars set trends for hair, makeup, and clothes.
  • Nylon is invented by DuPont.
  • To save fabric during wartime, hemlines become shorter.
  • Simple styles represent patriotism during wartime.
  • American designers become more prominent.

24. Fashion: 20 thCentury to the Present

  • The 1930s1950s

Section 1.2

  • Womens styles become more traditionally feminine in the 1950s.
  • Christian Dior launches a new style in 1947 called theNew Look .

New Looka style of the 1940s that featured long hemlines, narrow shoulders, and tightly fitted bodices with long, full, or narrow skirts 25. Fashion: 20 thCentury to the Present

  • The 1960s

Section 1.2

  • Social changes, world events, and music affect fashion.
  • New synthetic fibers are invented.
  • Hippie styleappears.

hippie styleof the 1960s, a fashion consisting of clothing from the Middle and Far East, bright colors, peasant embroidery, cheesecloth, and safari jackets 26. Fashion: 20 thCentury to the Present

  • The 1970s

Section 1.2

  • Disco styleappears.

disco styleof the 1970s, a fashion consisting of gold lam , leopard print, stretch halter jumpsuits, and white clothing that glowed under ultraviolet lighting 27. Fashion: 20 thCentury to the Present

  • The 1970s

Section 1.2

  • Punk fashionappears.

punk fashionof the 1970s, a style featuring intentionally torn clothing worn by young people with limited income, such as students and the unemployed 28. Fashion: 20 thCentury to the Present

  • The 1970s

Section 1.2

  • Feminist movementinfluences womens styles.

feminist movementof the 1970s, the organized effort to establish equal social, economic, and political rights and opportunities for women; influenced womens fashions with shorter hemlines and the pantsuit for the workplace 29. Fashion: 20 thCentury to the Present

  • The 1980s

Section 1.2

  • Professional women adopt the power look.
  • Business-casual attire appears.
  • High-quality products become available at moderate prices.
  • Stretchy, synthetic athletic wear becomes popular.

30. Fashion: 20 thCentury to the Present

  • The 1990s

Section 1.2

  • Americans begin dressing less formally.
  • Grungestyle appears.

grungea style started by the youth culture in the Pacific Northwest region of the United States in th