Fashion

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Transcript of Fashion

The global women’s clothing industry was expected to exceed $621 billion in

2014. This means a 12% increase in 5 years. The largest share of the market (sitting

at 65% in terms of value) is clothing retailers.

Even though the global womenswear industry is recovering from the economic

recession, the retailing landscape continues to change.

The growth of the women’s sports fashion industry has a lot to do with the fact that marketing exercise clothes have been made specifically to appeal to women for reasons such as style and fit. Things like shorts and tights are now available for training or exercise purposes. Sports bra’s are a perfect example as they take into account the female physical characteristics.

www.gopixpic.com

The purpose of casual fashion is to keep women looking fresh and stylish without sacrificing their comfort. Examples of casual fashion that were on the runway in 2010 include innovative khaki shorts, leather boots, fitted sweaters, leather sandals and mid-length black skirts.

The Oxford describes smart casual as “neat, conventional, yet relatively informal in style, especially as worn to conform to a particular dress code”.

Carpediempoesia.blogspot.com

Women’s formal wear is described as being Glamorous, sophisticated and suited for the occasion. There are a wide range of events and activities that require formal wear. The different kinds of formal wear include but are not limited to:

Basic formal wear essentials, such as a little black dress.

Retro and vintage evening fashions.

Designer evening dresses.

Popular celebrity and celebrity-inspired dresses.

Unique dresses and gown styles.

Coupay.com

The global men's fashion industry is expected to exceed $402 billion

by 2014

industry has expanded by 14% during 5 year period

China is the fastest growing market, expected to be around $78,000

million by end of 2014

Americas represents almost 35% of global market

The largest share of market consists of clothing and footwear

specialists (60%)

Sports Clothing within Men's Fashion has always made up a large

percentage of sales revenue, due to high participation rates and

interest levels in sport

Team jerseys, tennis wear, athletic apparel, fashionable sneakers etc

are high commodities with major brands like Nike, Adidas and Puma

The American hip-hop industry is well renowned for making hoodies

and sweatshirts big business in the late 1990's

Blog.gaastraproshop.com

Men's casual wear flourished due to relaxed standards of dress at work. In 1997 studies in America found that 52% of respondents were able to dress casually every day of the working week, with that figure increasing yearly.

Casual wear has been affected by the rise in sports wear, with jeans sales down 6% in America in 2014 with sports wear rising 7%.

news.frbiz.com esquire.com

Men's evening wear comprises of apparel worn to dinners, formals, charity

events, weddings or other social events.

Men's evening wear is largely put on display at Melbourne's spring racing

carnival. Fashion houses dedicate vast amounts to dressing celebrities in the

latest styles, with the birdcage marquee being viewed by millions

nationwide.

Menfash.us

giovannismensformalwear.com

The Australian Bureau of Statistics (ABS) has defined a young adult as someone aged between the ages of 18-34 years whilst Wiki defined the age demographic of at 13-35 with teen marketing 13-19, college marketing 18-24 and young adult/young professionals at 21-35.

Youth today are move conscious of cash however the young professionals are earning considerable wages. (Wiki)

The younger generation of youth adults (16-17 years) are highly influenced by fashion icons such as movie stars, super models and the music industry (ABS)

Young adults and young professionals around the ages of 25-30 are a lot more designer and label conscious with the origin of the clothing item coming under scrutiny as well. (ABS)

With the Australian currency, until recently favouring international retailers, young adults have been enjoying the good deals, ease of purchase and convenience of online shopping. (sweeney research)

Nike is in the top 10 brands that young women love (http://www.therichest.com/business/the-top-10-brands-that-young-women-love/) with the ‘availability rate of 70.6 percent and an awareness rate of 93.5 percent among young women.’

Youth of 2015 versus the youth of 1974 (pintrest)

With their fashion labels for the young adult, Kylie and Kendall Jenner influence the trends of the young adults.

http://time.com/3486048/most-influential-teens-2014/

http://www.pinterest.com/pin/451415562621606170/

Boy Band One Direction has influenced the fashion of many young males

http://www.pinterest.com/pin/36999892560630115B4/

The online sources used to gather information for this presentation were selected

with help from Metzger (2007) recommended assessment of credibility criteria for

online information. The main points checked while choosing which online source

to use were:

Accuracy- The degree to which a website is free from errors.

Authority- Who authored the site? Is contact information provided? What are

the authors credentials?

Objectivity- What is the purpose of the site?

Currency- Whether the information is up to date.

Coverage- The comprehensiveness or depth of the information provided

By using these main points we were able to find the most reliable and credible

information to use within this presentation.

(n.d.). Retrieved from http://www.ibisworld.com/industry/online-sporting-

apparel-sales.html

Fashion design. (n.d.). Retrieved January 23, 2015, from

http://en.wikipedia.org/wiki/Fashion_design

Research Paper on Women's Sport Clothing | Health Essays and Research

Papers | Essay Topics and Ideas. (n.d.). Retrieved January 23, 2015, from

http://www.essayempire.com/customessay/health-research-papers/sports-

research-paper-topics/6665.html

Smart casual. (n.d.). Retrieved January 23, 2015, from

http://en.wikipedia.org/wiki/Smart_casual

What Is Casual Clothing? (2010, June 7). Retrieved January 23, 2015, from

http://www.ehow.com/about_6599090_casual-clothing_.html

Women's Evening Wear. (n.d.). Retrieved January 23, 2015, from

http://womens-fashion.lovetoknow.com/Category:Women's_Evening_Wear

Sport Clothing and Accessories Industry Market Research & Statistics. (n.d.).

Retrieved January 23, 2015, from

http://www.reportlinker.com/ci02121/women-s-clothing.html

Metzger, M.J. (2007). Making sense of credibility on the Web: Models for evaluating online information and recommendations for future research. Journal of the American Society for Information Science & Technology, 58(13), 2078-2091

Men’s Clothing Industry Market Research & Statistics. Retrieved 23 Jan 2015 from http://www.reportlinker.com/ci02122/Men-s-Clothing.html

American fashion embraces the casual and comfortable retrieved 22 January 2015 from http://www.ropercenter.uconn.edu/public-perspective/ppscan/.../85058.pdf

Jeans face an uncertain future amid yoga wear rage retrieved 23 January 2015 from http://www.dailymail.co.uk/wires/ap/article-2745518

(n.d.). Retrieved January 24, 2015, from http://www.pinterest.com/search/pins/?rs=ac&len=2&q=marieclaire&term_meta[]=marie|autocomplete|2&term_meta[]=claire|autocomplete|2&remove_refine=fashion trends for young adult|typed

Australian Bureau of Statistics. (n.d.). Retrieved January 25, 2015, from http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/4102.0Main Features40April 2013

Girlfriend Magazine - Celebrities, Boys, Fashion and Beauty. (n.d.). Retrieved January 25, 2015, from http://www.girlfriend.com.au/home

News & Media » Lifelounge Sweeney Report - Fashion Market. (n.d.). Retrieved January 25, 2015, from http://sweeneyresearch.com.au/news-and-media/lifelounge-sweeney-report-fashion-market

Pinterest. (n.d.). Retrieved January 24, 2015, from http://www.pinterest.com/search/pins/?q=youth swimwear&term_meta[]=youth|typed&term_meta[]=swimwear|typed

The Top 10 Brands That Young Women Love. (n.d.). Retrieved January 25, 2015, from http://www.therichest.com/business/the-top-10-brands-that-young-women-love/

Youth marketing. (n.d.). Retrieved January 25, 2015, from http://en.wikipedia.org/wiki/Youth_marketing