FASHION 4 DEVELOPMENT’S FIRST LADIES · Fashion 4 Development and host of F4D’s Official Annual...

FIRST LADIESANNUAL LUNCHEON

FASHION 4 DEVELOPMENT’S

MISSIONF4D’s mission is to harness the power of the fashion and beauty industries and implement creative strategies for sustainable economic growth and independence for communities worldwide

through the Expression of Fashion.

THE GLOBAL PLATFORMF4D is a global awareness platform that goes beyond fashion and seeks to unite diplomacy, media, business and the creative industries to enact sustainable change. Utilizing fashion as a platform, F4D has successfully united organizations and people alike, to create awareness and improve the livelihood of societies at large in support of the United Nations Millennium Development Goals and “Every Woman Every Child’ the initiative spearheaded

by United Nations Secretary-General Ban Ki Moon.

THE BRANDThe F4D brand is fast becoming a revered fixture in fashion and

socially conscious communities worldwide.

MISSION STATEMENTTHE WAY FORWARD

Michelle Muscat – spouse of Prime Minister of Malta, Donna Karan – Fashion Designer , Evie Evangelou – President & Founder, F4D, and Dorrit Moussaieff – First Lady of Iceland

THE WAY FORWARDIn January 2011, Evie Evangelou launched the Fashion 4 Development (F4D) media platform on South South News (a digital media platform working in support of the UN Millennium Development Goals). It has since expanded to a private sector global platform that supports the United Nations Millennium Development Goals and “Every Woman, Every Child,” the UN Initiative spearheaded by the Secretary-General Ban Ki Moon. The mission is to harness the power of the fashion and beauty industries and implement creative strategies for sustainable economic growth, wellness and independence of

communities worldwide through the expression of fashion.

ITS GUIDING PRINCIPLES ARE THE 4E’S: Educate, Empower, Enhance and Enrich. F4D’s tag line is “Giving Back is the New Luxury”. Fashion 4 Development’s message is being received with open

arms around the world.

Muhammad Yunus – Nobel Laureate

Donna Karan, Mrs.Na Kyung Won – advisor to South Korean President, Madam Ban Soon Taek – First Lady of the United Nations, Kajol – Indian Film Actress

Michel Sidibe – Executive Director, UN AIDS, and Gery Keszler – Founder AIDS LIFE/LIFE BALL

F4D’S FIRST LADIES

OFFICIAL ANNUAL LUNCHEON

F4D’S FIRST LADIES OFFICIAL ANNUAL LUNCHEON

2015 ANNUAL LUNCHEON

In the presence of HEADS OF STATE, HEADS OF GOVERNMENT and FIRST LADIES during the 70TH SESSION of the UNITED NATIONS GENERAL ASSEMBLY

SEPTEMBER 28TH, 201511:30AM - 2:30PM

PIERRE HOTEL61st Street and Fifth Avenue, New York City

HONORED GUEST MADAM BAN SOON-TAEK

First Lady of the United Nations

TBA

HONOREES

COUMBA TOUREPresident, Advanced Development for Africa (ADA)

EVIE EVANGELOU President & Founder, F4D

FRANCA SOZZANIGoodwill Ambassador, F4D / Editor in Chief Vogue Italia

HOSTED BY




SEPTEMBER 23RD, 201411:30AM - 2:30PM







HOSTED BY

DONNA KARAN Founder and Chief Designer, Urban Zen and DKNY New York

GERY KESZLERFounder, AIDS Life and Life Ball

DEBBIE LEVINPresident, Environmental Media Association (EMA)

CAROLINE SCHEUFELEArtistic Director and Co-President, Chopard

SIR FAZLE HASAN ABEDChairman, BRAC

HONOREES








FOLORUNSHO ALAKIJA Founder, The Rose Sharon Foundation

TINA BROWN Editor-in-Chief, The Daily Beast and Founder, Women in the World

LIVIA FIRTH Founder, The Green Carpet Challenge

MICHEL SIDIBE Executive Director,UNAIDS

FRANCA SOZZANI Goodwill Ambassador, F4D / Editor-in-Chief, Vogue Italia

HONOREES

MARGARET BRENNANJournalist, CBS News

MASTER OF CEREMONIES




HOSTED BY

Evie Evangelou and Franca Sozzani

H.E. TOYIN SARAKIFirst Lady of Kwara State, Nigeria

H. E. OKKE HATTA RAJASAChairperson, Chairperson, National Crafts Council of Indonesia



HONOREES




HOSTED BY

METTE MARITHer Royal Highness Crown Princess of Norway






ABS-CBN NEWSASSOCIATED PRESS

THE DAILY BEASTELLE.COM

FASHION BOMBFASHION INDIEFASHIONISTA

FINANCIAL TIMESGOTHAM MAGAZINE

THE GUARDIANGUEST OF A GUEST

HAUTEHUFFPOST STYLE

IN STYLE MAGAZINEINDIA TIMES

LOS ANGELES TIMESMALTA TIMES

NEW STRAITS TIMES SINGAPORENEW YORK DAILY NEWS

NEW YORK POSTTHE NEW YORK TIMES

NEW YORK SOCIAL DIARYPANACHE PEOPLE AND PARTIES

PAPER MAGAZINEREFINERY 29STYLE.COM

STYLEITETOWN & COUNTRY

VOGUEVOGUE ITALIA

THE WALL STREET JOURNALWWD

YAHOO! NEWS

PRINT4,299,327

ONLINE135,677,050

PRESS COVERAGE

2014 MEDIA IMPRESSIONS

Caroline Scheufele – Artistic Director and Co-President, Chopard, Livia Firth – Founder Eco Age/Green Carpet Challenge, and Evie Evangelou

• Partner’s name will appear as PRESENTING PARTNER in related materials for 2014 Luncheon

• Partner entitlement to exclusive product category for 2014 luncheon

• Right of first refusal at Title level on future FIRST LADIES Luncheon events

• Opportunity to design and distribute exclusive product co-branded with F4D GIVING BACK IS THE NEW LUXURY

• Partner’s name will appear prominently on the invitation, step and repeat and event program, with speaking privileges at the podium

• Partner will be included in all press releases and other promotional resources related to the campaign; international reach through media partnerships and F4D’s PR team to maximize exposure and positive PR for Partner

• Partner will have the opportunity to showcase products or services and have the exclusive opportunity to include promotional items in gift bags

• Partner will receive two prominent tables of ten people at the luncheon

• Partner will get photo opportunities with attending VIP GUESTS AND DIGNITARIES

• Partner to be hosted at private holiday event/dinner with high net-worth individuals at private residence (details to be discussed)

• Admittance into PRESIDENT’S CIRCLE

• There will be a post-event mailing opportunity to attendees of the event

• Feature video on F4DTV platform

• Two-page spread in ModaVIE Magazine

EVENT PARTNERSHIPBENEFITS

TITLE PARTNER: $250,000


PRESENTING PARTNER: $100,000

• Partner’s name will appear as PRESENTING PARTNER in related materials for 2014 Luncheon

• Partner’s name will appear prominently on the invitation, step and repeat and event program, with a verbal acknowledgement at the podium

• Partner will be included in all press releases and other promotional resources related to the campaign; international reach through media partnerships and F4D’s PR team to maximize exposure and positive PR for Partner

• Partner will have the opportunity to showcase products or services and have the exclusive opportunity to include promotional items in gift bags

• Partner will receive one prominent table of ten people at the Luncheon


• Private welcome breakfast morning of ANNUAL FIRST LADIES LUNCHEON

• Admittance into PRESIDENT’S CIRCLE


• Feature video on F4DTV platform

• Full-page ad in ModaVIE Magazine


CO-PARTNER: $50,000

• Partner included in ALL PRESS RELEASES and other promotional resources related to the 2014 Luncheon campaign; international reach through media partnerships and F4D’s PR team to maximize exposure and positive PR for Partner

• Partner will have the opportunity to showcase products or services and include promotional items in gift bags

• Partner will receive one prominent table of ten people at the Luncheon• Partner will get photo opportunities with attending VIP GUESTS AND DIGNITARIES


• Partner’s name will appear prominently on the invitation and event step and repeat, program, with a verbal acknowledgement at the podium

• Half-page ad in ModaVIE Magazine

• Partner’s name will appear prominently on the 2014 invitation and event program, with a verbal acknowledgement at the podium

• Partner will be included in ALL PRESS releases and other promotional resources related to the campaign; international reach through media partnerships and F4D’s PR team to maximize exposure and positive PR for Partner

• Partner will have the opportunity to showcase products or services and have the opportunity to include promotional items in gift bags

• Partner will receive 6 seats at the luncheon



PARTNER: $25,000

Some of the world’s most prestigious organizations and brands have an opportunity to partner with us and be part of the F4D GLOBAL AWARENESS

CAMPAIGN.

Join current President’s Circle Members: VOGUE ITALIA, UNILEVER, CHOPARD, RESERVA, LAVAZZA, FGI,

YOOX.COM, ADA AND MAJOR MODEL MANAGEMENT

• Access to top industry and diplomatic leaders

• Access to a global audience

• Exclusive event partnerships tailored to your brand’s needs

• Potential product tie-ins to events

• Access to F4D meetings and conferences, internationally

• Creation of unique, limited editions of product designed in partnership with leading designers for exclusive sale to benefit F4D initiatives; minimum sales commitments of $25,000 are required for entrance and each campaign’s marketing and PR efforts will be customized for maximum visibility

• Company profiles coverage in relevant press and social media

• Acknowledgement in related F4D collateral materials

F4D’S PRESIDENT’S CIRCLE

BENEFITS

First Ladies Luncheon , Vienna, Austria : The First Ladies Luncheon Europe is under the auspices of Margit Fischer, wife of the Austrian President Heinz Fischer. It takes place in the Marble Hall of the Belvedere Palace in Vienna. As hosted in New York City during the General Assembly of the United Nations, Evie Evangelou – founder of Fashion 4 Development and host of F4D’s Official Annual First Ladies Luncheon– will bring the vibrant diplomatic spirit to Vienna. In an effort to recognize and celebrate the unprecedented cooperation between diplomacy and fashion, leading women from politics, business, culture, fashion and arts are participating. It serves for the greater good of women worldwide, focusing on the female side of HIV/AIDS and highlighting the United Nation’s initiative “Every Woman Every Child”.

F4D Launches SUSTAINIA FASHION100 in February 2014 at the Fashion Industry Conference MAGIC in Las Vegas which gathers over 5,000 exhibitors and 60,000 attendees. Sustainia Fashion100 is an annual guide to 100 outstanding sustainable fashion solutions, across the full value chain.

The guide gives important insight into promising solutions, initiatives and technologies at the forefront of sustainable innovation ready to integrate within the industry. Innovations that are designed to do more with less and influence the way fashion is produced and sold. The platform builds on the momentum of sophisticated solutions that will exceed environmental standards and provide inspiration towards innovation and tools to improve your sustainability strategy.

F4D Partners with the Environmental Media Association ( EMA ) an organization since 1989 whose mission is to create awareness of environmental issues and solutions through media and has the support and participation of Hollywood’s top producers, directors and celebrity talent . The partnership brings FASHION, ENTERTAINMENT AND DIPLOMACY together to strengthen and enhance the awareness ,reach, and visibility to the public.

F4D’s Designer Showcase Series: In an effort to bring key industry visibility to designers of different cultures, F4D has partnered with Fashion Group International to present fashion from around the globe during Fashion Group International’s Ready to Wear Trend Presentations attended twice annually by more than 600 VIP fashion industry professionals in the Time Life Building in NYC. Designers from Indonesia, Middle East and China have been featured in 2013 and 2014.

F4D Partnered with Lavazza Coffee who enlisted 6 top fashion designers: Marni, Cavalli, Missoni, Etro, Versace and Moschino to create exclusive, limited edition container series of their product

$150k raised to benefit Women Create Life of the Every Women Every Child Initiative, the World Health Organization and hospitals in Africa

Publicity and editorial value: approximately $600k

GLOBALIN I T IAT IVES

F4D’S GLOBAL INITIATIVES

Givenchy partnership with Chinese singer Li Yuchun whereby costumes were provided gratis by Givenchy in lieu of expenses toward wardrobe; funds that would have otherwise gone toward purchase of wardrobe were donated as well as % of sales from 2013 concert ticket sales

$200k was raised and invested in Chinese healthcare for women and children

Publicity and editorial value: $500,000; Chinese press covered events and efforts

Hogan (Della Valle Group) and L’Uomo Vogue Project featuring Chinese celebrities with four exhibits in China and one in Italy; funds will aid Child and Mother healthcare in a project in China supported by Save the Children

$50k committed to benefit healthcare for women and children of China in a project supported by Save the Children

Publicity and editorial value: will be estimated at $1.5 million

Fashion school in Dubai that offers scholarships to young, African students is in development

Partnered with Pinault Group’s Bottega Veneta brand to bring fashion talent from Africa to Italy to learn about design, business, trade

Opened a fashion school in Bali, Indonesia and partnered with beachwear brand Yamamay that invested in the school to learn Balinese embroidery; over 50 people have been employed and earn a salary while learning craft

F4D Creation of jobs program and awareness campaigns to Empower Women in Africa

Initiated project with Yoox International E-commerce, for which they committed to purchase $100k from young African designers, offering them work and visibility; all designs have sold out and designers selected were: KOFI ANSAH of GHANA, NINA of NIGERIA, MAMAS MILK of ETIOPIA,LEM LEM of ETIOPIA,SABAHAR of ETIOPIA,GLOBAL MAMAS of GHANA,TIFFANY AMBER of NIGERIA,LDA of NIGERIA, LE COLLANE DI BETTA of KENYA

With Italian brand Pinko we produced 25,000 bags in Ethiopia, generating $400,000

With La Rinascente Italian store in Milano, during “Design Week” we created a special project with African designers and artists, which resulted in sales/earnings of $80,000 with media value of $600.000

With Moschino we produced a small part of their collection in Africa: $35,000.00 for GTP GHANA, $38,365.00 for CROCHET SISTERS, $30,846.00 for CREA MASAI JEWELLERY

Partnered with Oviesse, a chain of shops in Europe, and initiated jewelry production in Ghana and Kenya totaling $10,000

For the Dubai Mall, we will produce bracelets in Ethiopia for $30,000 with several other projects in development

Fashion school in Dubai offers scholarships to young, African students is in development




$50k committed to benefit healthcare for women and children of China in a project supported by Save the Children

Publicity and editorial value: will be estimated at $1.5 million

Fashion school in Dubai that offers scholarships to young, African students is in development




Initiated project with Yoox International E-commerce, for which they committed to purchase $100k from young African designers, offering them work and visibility; all designs have sold out and designers selected were: KOFI ANSAH of GHANA, NINA of NIGERIA, MAMAS MILK of ETIOPIA,LEM LEM of ETIOPIA,SABAHAR of ETIOPIA,GLOBAL MAMAS of GHANA,TIFFANY AMBER of NIGERIA,LDA of NIGERIA, LE COLLANE DI BETTA of KENYA

With Italian brand Pinko, we produced 25,000 bags in Ethiopia, generating $400,000 in earnings

With La Rinascente Italian store in Milano, during “Design Week” we created a special project with African designers and artists, which resulted in sales/earnings of $80,000 with media value of $600.000

Initiated project with YOOX INTERNATIONAL E-COMMERCE, for which they committed to purchase $100k from young African designers, offering them work and visibility; all designs have sold out and designers selected were: KOFI ANSAH of GHANA, NINA of NIGERIA, MAMAS MILK of ETIOPIA,LEM LEM of ETIOPIA,SABAHAR of ETIOPIA,GLOBAL MAMAS of GHANA,TIFFANY AMBER of NIGERIA,LDA of NIGERIA, LE COLLANE DI BETTA of KENYA

With Italian brand PINKO, we produced 25,000 bags in Ethiopia, generating $400,000 in earnings

With LA RINASCENTE Italian store in Milano, during “Design Week” we created a special project with African designers and artists, which resulted in sales/earnings of $80,000 with media value of $600.000

With MOSCHINO we produced a small part of their collection in Africa: $35,000.00 for GTP GHANA, $38,365.00 for CROCHET SISTERS, $30,846.00 for CREA MASAI JEWELLERY

Partnered with OVIESSE, a chain of shops in Europe, and initiated jewelry production in Ghana and Kenya totaling $10,000

For the Dubai Mall, we will produce bracelets in Ethiopia for $30,000 with several other projects in development

We have provided employment/economic development for approximately $2 MILLION

Estimation of Collective Media Impressions/Value:$10 MILLION GLOBALLY

EDUCATION&DEVELOPMENT

F4D in partnership with Vogue Italia and Yoox.com produced 60,000 bags in Africa generating $500,000 in wages in the 3rd quarter of 2014.

Launched on Feb 10th 2015 part two of the project supporting Fashion 4 Development, Vogue Italia and yoox.com have chosen Studio One Eighty Nine, the brand founded by actress Rosario Dawson and fashion expert Abrima Erwiah. This February, a month dedicated to African-American culture in the USA and Canada, yoox.com presents a Spring/Summer capsule collection that includes two exclusive prints. http://www.yoox.com/project/vogueblack

F4D TV AND MEDIA GROUP is the new digital media platform profiling the efforts of F4D and those engaged in strategic solutions for global change. The online platform of F4D TV and print publication, ModaVie Magazine, will feature stories of groundbreaking work and reach an international audience to inspire a wide range of business, entertainment and philanthropic sectors and communities.

LEAGUE OF GENTLEMEN is a global awareness platform that goes beyond fashion to enact sustainable change in support of the United Nations Millennium Development Goals. F4D’s President & Founder Evie Evangelou, with top fashion model Chris Collins, conceived the idea of leveraging the voices and influence of F4D’s League of Gentlemen—an exclusive group of distinguished gentlemen from around the globe supporting F4D—to drive a global campaign which harnesses the power of the fashion, beauty, entertainment, sports , philanthropic and business industries to set new records of public engagement for the UNMDG”s beginning with a special focus on water and sanitation.

F4D ANCILLARYPROPERTIES / PROJECTS

F4D COLLECTIONis for those seeking beauty on the conscious path. We discover, collect and curate fashion that speaks to your sense of style and what’s right. Designers from around the world are creating beautiful fashion made from sustainable, recycled, and vegan materials. We offer the conscious minded woman access to the newest, most talented green and compassionate designers, all in one place.

SOURCING AND BRAND DEVELOPMENTThis division helps source - from various countries - raw materials and textiles to help create brands that we can further aid and develop.

EVENT PRODUCTIONSF4D’s event productions provide opportunities for upcoming designers to host fashion shows and events at a cost that is more affordable to help them create awareness about their designs.

THIS IS F4D REAL TIME

F4D’SPRESIDENT & FOUNDER

Evie Evangelou is the President & Founder of Fashion 4 Development (F4D). She founded F4D’s global awareness campaign, and the First Ladies & Fashion 4 Development initiative, which were inspired by her exuberant career in the international arena of cultural diplomacy and International Relations, specializing in Entertainment, Arts, Fashion, Beauty, Travel &Tourism and Trade Development. Evie has extensive experience working with the United Nations within the framework of creating a better human understanding amongst cultures. She served as interim Deputy Secretary General for the World Federation of the United Nations at UN headquarters in NYC. She worked with more than 100 UN Member States/Countries and Missions, as well as numerous non-governmental bodies focused in education, cultural affairs and humanitarian causes. She received appointment by Kensaku Hogen, a former Under Secretary-General of the United Nations Department of Public Information, as a Special Consultant for Cultural and Educational Affairs and programs within UNDPI, one of the nine departments comprising the United Nations Secretariat. She also was appointed as a Special Consultant to the Special Representative of the Secretary-General for the UN theme “Dialogue Among Civilizations” to Co-Produce and Co-Sponsor with United Nations the UN Day Concert, and other smaller culturally oriented projects.

Evie writes for the Style section of the Huffington Post and has been the face of and international spokes model for beauty and fashion enterprises and is currently represented by MAJOR MODELS one of the top ten modeling agencies in the world. She has championed the careers of artists from around the globe in fashion & beauty, visual and performing arts, and has spearheaded diverse creative ventures & projects in fashion, entertainment, the arts and philanthropic causes.

EVIE EVANGELOU

F4D’SGLOBAL GOODWILL

AMBASSADOR

Franca Sozzani is the Global Goodwill Ambassador of Fashion 4 Development and Editor in Chief of Vogue Italia. Franca has been at the forefront of fashion since the beginning of her career. She was already directing legendary publications LEI since 1980 and PER LUI since 1982 before heading up the Italian edition of VOGUE starting in 1988. She was finally appointed Editor in Chief of Conde Nast Italia in 1994. She is a founding member of CHILD PRIORITY a non profit organization created by Conde Nast to offer concrete study and work opportunities for those who have none, despite being talented andartistically gifted.

Franca is the author of several books about photography, fashion, art and design, including: 30 Years of Italian Vogue(1994), Visitors (20 Museums for the Florence Biennale of Fashion and Art; 1996), A Noir (an exploration of the colour Black between fashion and art, published by Assouline, 1998), Style in Progress (30 years of LUomo Vogue, 1998), Valentinos Red Book (2000) and Artists At Work ( an itinerary among the most important British artists of the time, published by Assouline, 2003).

A few words from Franca Sozzani:

“Fashion 4 Development aims at enhancing and developing already existing projects alongside creating dedicated places where young people may be assisted and educated. Sometimes we get the feeling we don’t know where to start, but then we happen to meet people so capable and valued that all problems seem to slowly unravel.

FRANCA SOZZANI

(right) Bisila Bokoko promotes literacy in Africa by building well equipped, modern and sustainable efficient libraries with the aim to share the gift of ideas and education with Africa.

F4D’S 4E’SEDUCATE, EMPOWER, ENRICH , ENHANCE

5DXACCESSORIES COUNCILADVANCED DEVELOPMENT FOR AFRICAAMAZING COSMETICSASSOULINE PUBLISHINGBORROMEODESILVACFDACHOPARDCITA TENUN INDONESIADUGGAL VISUAL SOLUTIONSMONICA CHIANGEDUNEVERY WOMAN EVERY CHILDFASHION DESIGNERS WITHOUT BORDERSFASHION GROUP INTERNATIONALFASHION INSTITUTE OF TECHNOLOGYFRANCKY L’OFFICIALFRENCHWAY TRAVELGILT GROUPGLOBAL PARTNERSHIP FORUMGREEN CARPET CHALLENGEINTERNATIONAL TELECOMMUNICATIONS UNION (ITU)ILARIA VENTURINI FENDI/CARMINA CAMPUSKINSGROUPLA MAISON DU CHOCOLATLAVAZZAMERCADO GLOBAL

ISSEY MIYAKEMAJOR MODEL MANAGEMENTTHE NEW YORK EYE AND EAR INFIRMARYOMPASHMEL CONCIERGEREEL DESTINATIONSRESERVAROYAL ASSCHERSAKS FIFTH AVENUESAVOIR BEDSSHISEIDOSKIN INCSOURCEFKSOUL SIDE OUTST. REGIS NYSUSTAINIAALEXANDRA TAYLORTAJ HOTELS ,RESORTS & PALACESTHE PIERREUNILEVERVEUVE CLIQUOTVISTA JETVITAL VOICESVOGAVOGUE ITALIAVOGUEVERT.COMWANFORDWELLBEING FOUNDATION AFRICAWOMEN 4 EMPOWERMENTWOMENSPHEREX-TIGEYOOX.COM

SPONSORS, PARTNERS, & SUPPORTERSCONTACT 212-327-3338

[email protected]

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