FAS 245 Summer 2015 Friedberg
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Transcript of FAS 245 Summer 2015 Friedberg
ASSIGNMENT
Find the background and demographics of a city to set up your retail storeAverage incomeHousing prices, etc.
Research trendsOn your merchandiseOn the general buying habits of consumers
USEFUL RESOURCES
Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)
WebsitesSperling’s Best PlacesAmerican FactFinder
LibGuide
To access the Databases log into your BlackBoard account and select the “LIBRARY”
tab.
Need help? Click here to launch a live chat
with a Librarian !
Select Databases under Research/Explore
The databases are categorized by Subject. Click on the A-Z list to find the alphabetical
listing of the databases.
Scroll down and select the IBIS World database.
IBIS World is an Industry Research database
Search for the type of industry your product
is in i.e. fragrance, handbag, shoe, apparel, etc…
Report can be
printed or downloaded to PDF
Navigate through each tab at the top of the report for information on different topics: Industry at a glance,
outlook, competitors and more. Use this data to justify your retail store’s success.
The Competitive Landscape Tab is important – describes key success factors, barriers to entry &
more that you will want to consider when planning your retail store.
USEFUL RESOURCES
Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)
WebsitesSperling’s Best PlacesAmerican FactFinder
LibGuide
WHY PROQUEST CENTRAL?
Find articles from Fashion Trade Publications that will cover current trends.
Databases are reliable and academically appropriate!
Select the Advanced Search option to utilize multiple
search terms and limiters – this will help you get more
relevant articles!
This is the ProQuest Central Homepage
This is the Advanced Search page.
Enter ONE search term in each search bar to get the most
relevant articles
ALWAYS check the Full Text option to avoid abstracts in
your results
Limit your publication date to avoid getting out dated information in your search results
Click on the title to read the article.
Don’t forget your Citation tool.
USEFUL RESOURCES
Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)
WebsitesSperling’s Best PlacesAmerican FactFinder
LibGuide
This is the new WGSNHomepage.
To start your research
Enter the product you
will sell in your retail store
Popular reports are at the top
Latest
reports
are
below
News articles
Let’s review the relevant reports
for fragrance trends
You can review results for images, reports, news, blogs, city by city
USEFUL RESOURCES
Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)
WebsitesSperling’s Best PlacesAmerican FactFinder
LibGuide
Sperling’s is not a database – you can access it directly from the internet.
Enter the zip code of the city you want to
investigate
Click on the ‘People’ link to start.
Review the basic demographic information & scroll down for more detail.
How many people live
there? Male versus
female? Single versus
married? Is this
population buying your
product?
Return to the top of the page and select the ‘Economy’ link.
Can the consumer afford my product?
Will the consumer use my product?
More than ¾ the population in this area
is Professionals.
Can the people living in this area afford your products?
USEFUL RESOURCES
Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)
WebsitesSperling’s Best PlacesAmerican FactFinder
LibGuide
American Fact Finder is a reputable source of information as it is based on US Census data.
Again, enter the
zip code of where you
want to open your retail store
to get started
There is a lot of detailed information on the people who live in the zip code you entered.
Click the category
you would like to
research. Each
provides in depth
information on the
population.
USEFUL RESOURCES
Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)
WebsitesSperling’s Best PlacesAmerican FactFinder
LibGuide
LIBGUIDE
http://berkeleycollege.libguides.com/FAS245
Access all the resources covered in this presentation
Chat live with a librarian for assistanceAccessible through the direct link above or the Library website in BlackBoard.
Select LibGuides link under Research/Explore.
Click on Fashion link
Select the FAS 245 Retail Store LibGuide
Each tab provides access to different valuable resources.
WE ARE HERE TO HELP YOU!
Email [email protected]
Call me at 732-750-1800 ext. 2201
Chat with a Librarian!
Accessible from the library homepage
