FARZZEE – The New F BarPresentation By:-

Aabhas Rastogi – 11DCP053Akshay Prasad – 11DCP058

Amritesh Singh – 11DCP063Manas Mukul – 11DCP0079

Nikhar Gupta – 11DCP084Paras Arora – 11DCP086

THE LOGO

BUSINESS NAME

FARZZEE – THE NEW F BAR.

Part of FARZZEE Foods and Hospitality pvt. Ltd.

A perfect place to relax and hang out with your friends.

What is FARZZEE?

FARZZEE – The new F Bar is a lounge and a discotheque with an in house bowling alley and will be located in Noida, Sector – 62

It will be strategically located on the Noida – Ghaziabad – New Delhi border on the roof top of a high rise.

BUSINESS IDEAIt’s not the lights; it’s not the liquor; and it’s

not the sound, It’s the people and the fun.

The main idea is to make FARZZEE a pleasurable, exciting and entertaining experience for everyone.

The mission of the spot is to create a nightclub environment that satisfies the changing tastes and expectations of our core customers i.e. college-age women and men.

BUSINESS IDEA (Contd..)

If the women come, the men will follow.

In order to achieve this goal, we must constantly improve our response to the customers’ entertainment needs.

KEYS TO SUCCESS

Provide exceptional service that leaves an impression with our core guests.

Consistent entertainment atmosphere and product quality

Managing our internal finances and cash flow to enable upward capital growth.

Strict control of all costs, at all times, without exception.

MARKET SEGMENTATIONMarket Segments

Our target market segmentation is divided between college-age women andMen in and around the sector 62, Noida.

FEATURESSpread over a huge area of 5000 sq. ft.

Live stage performances

Scantily clad waitresses to serve our guests.

FEATURES(contd..)

360 – Degrees: Centrally placed circular open bar

Dance floor (spread over 1000 sq. ft.)

In house brewery visible to guests.

FEATURES (Contd..)

World Class DJs

Sheeshas and Hookas

FEATURES (Contd..)

Bowling Alley

Indoor swimming pool

FEATURES (Contd..)

DJ lights

Pool tables

SPECIAL ATTRACTION

One stag allowed per couple

Corporate passes

Passes can be won over FM radio

Stag entry for ladies free till 10:00 pm

Rain Dance – Once every month

SPECIAL ATTRACTION

Friday night – War of DJs

Saturday night – Kajarare night

Sunday night – Bollywood night

The best securities will be hired

PRODUCT AND SERVICES

The new venue will specialize in high energy themes and will offer beer wine and an array of liquors and mixed drinks.

We will also sell nonalcoholic beverages such as soft drinks, juices and water bottles.

PRODUCTS AND SERVICES

A casual food menu consisting mostly of appetizers and small entrees ranging from Rs. 100 to Rs. 200 will also be available.

The initial hours of operation will be 12:00 pm to 2:00 am.

PROFITS MARGINCover charges at Rs. 1000.Purchase liquor from New Delhi (where it is

the cheapest) and Sell in UP (where it is the most expensive).

100% profit margin on liquor.Sheeshas will be for a certain time limit and

the range starts from Rs. 300.80% profit margins on food items.

PROFIT FORECASTS

2011 2012 2013 20150

200000

400000

600000

800000

1000000

1200000

1400000

1600000

Profit Forecasts

Profit Forecasts

INAUGRATION ON NEW YEAR’S EVEEVERYONE’S WELCOME

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