Farming For Leads
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Farming For Leads and the mindset behind it
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Transcript of Farming For Leads
Farming For Leadsand the mindset behind it
Today’s Discussion1.Overall Theory Behind Farming2.What Type Of Marketing Is It3.Who Should Consider Farming
AND LATER………………..Jeff’s Super Secret
Ninja Trick For Effortlessly Door
Knocking With Unparalleled
Success
Your StateSOLD
SOLD
SOLD
BESTEVER!
1. Sales = $
2. Listings = More Sales = $
3. For Sale or Sold Cards= Listings
= $4. Generic Marketing = $
We Know That...
SOLD
What if a group of people heard about every one of your sales and saw every one of your “Sold” signs ,postcards, and generic pieces of marketing.
Would they be more inclined to buy or sell with you?
What If?
SOLD
What if all these sales could happen within walking distance of your front door?
What if?
THAT IS THE POWER OF FARMING
“When we first started real estate, all we were told is we are suppose to send postcards to our neighbors” Joann Callaway
For every 50 people that you “touch” 12 times a year, you will get 2 sales.
Basics Of Marketing To Strangers
Ultimately, farming is just picking a geographic location (a neighborhood, a community, a block of homes) and marketing to them AT LEAST 12 times per year.
What is Farming?
What type of Marketing is
Farming?
Jeff Buettner’sSuper Secret
TheoryOf Passive
Aggressive Marketing
g
Every type of marketing is either
PASSIVE
or AGGRESSIVE
Aggressive Passive
Aggressive MarketingCosts TimeYou Go To The ClientGenerates Results Immediately
Costs MoneyClient Comes To YouGenerates Results Tomorrow
Passive Marketing
Aggressive Passive
Leverage
Passive
Money
Time
Leverage
Aggressive
Money Time
Leverage
What type of Marketing is
Farming?
FarmingIs a long term pursuitFarming is a relatively passive form of marketing
Farming, while it requires time, doesn’t have to be TOO costly.
You can combine Aggressive and Passive Marketing strategies.
For Agents On A Budget
Aggressive
Money Time
If it costs less money, it requires more time
Let’s Take A Look At Some Farming
“Strategies”
For every 50 people that you “touch” 12 times a year, you will get 2 sales.
Basics Of Marketing To Strangers
1000 / 25 = 40 Sales A Year
1000 Homes, After A Year
More Common Form Of FarmingOne Postcard Per House Per MonthRoughly .50 per postcardFor 1000 homes A Month
$500 A Month$6,000 Per Year
Usually 1000 Home MinimumLabor is roughly .15 per home or $150 per 1000 homes
1000 Door Hangers Roughly $100GotPrint.com
For 1000 Homes A Month$250 A Month$3000 A Year
Door Hangers w/ Labor
1000 Door Hangers Roughly $100GotPrint.com
For 1000 Homes A Month$100 A Month$1200 A Year
****YOU DON’T HAVE TO DO 1000 HOMES*****
Door Hangers Free Labor
Jeff’s Super Secret Ninja Trick For
Effortlessly Door Knocking With
Unparalleled Success
