Farmer’s Market:Processed Food VendorsFood Safety and Successful Marketing through

Customer Connection

Food Processor Vendors are:Those licensed under the Department of Agriculture to sell bulk or packaged products at refrigerated or room

temperatures, not intended for immediate consumption. For example: Bakers, Brewers, Cheese-makers…

Food Safety 1. Obtain License: Annual fee $175- domestic, $249- commercial

a. For Hillsboro: Kent Widdicombe: 503-681-9756b. For Beaverton: Steve Wong: 503-641-2348

2. Test your product’s shelf lifea. Refrigerated or shelf-stable?

3. Selling Bulk products: a. Ingredient list available upon request-sub ingredients-specific allergens listed: MILK, EGG, WHEAT, FISH,

SHELLFISH, TREE NUTS, PEANUTS, SOYBenefit to selling Bulk Products: less packaging cost, possibly less labor cost, opportunity to set up a memorable creative displayDownside of selling in Bulk: Generally Shorter shelf life, more weight of marketing to your customer falls on the people staffing your booth & other tactics

Packaged Products1. Proper Labeling

a. Product Name and your Company Nameb. Ingredient list including sub ingredients and allergensc. Product weight in standard & metricd. Address, phone number, & website, facebook, twittere. Enjoy by date or sell by date (not required to list the

production date)f. You are not required to get a Nutrition Fact analysis

Benefit to packaged products: Generally a better shelf life than bulk, More opportunity to market to your customer, the ‘pick-up’ benefit

Downside to packaged products: Added cost from the packaging and labels, Likely added labor cost

SamplingSampling is a great way to lure in those customers, and I’d encourage

anyone that can to do so!1. Sample the product in line with how a customer would eat it at home.

a. Bleu Diamond samples their Blue Cheese dressing with pretzel and veggie sticks

b. Kuy’s Cambodian Sauce samples their sauces on a small plate of chow mein noodles

c. PaoBread samples their Brazilian cheese bread hot out of her portable propane oven!

Food processors are not licensed to SELL hot food, but we are allowed to SAMPLE hot food!

Proper Handwash Station:1. Clean water in a receptacle with a spout, water must pour freely

without having to hold the spout on with the other hand

2. Drop bucket to catch the soapy water

3. Hand soap

4. Paper towels

Successful MarketingConnect with your customer! People that shop at Farmer’s Markets want to feel more connected to the food

they eat. They want to know who you are, where you’re from, and what’s your story.

Tell your storyWho are you?

Your business name & where you are from & what you are selling should be loud & clear to anyone glancing at your booth, even from a distance.A few big & easy-to-read words or symbols in your banners will create your customer’s first impression The rest of your story can be conveyed through

Knowledgeable staffBusiness Info. Signage Product display & product labels Email marketing & Promotional Materials

Knowledgeable, Friendly StaffPeople that shop at the farmer’s market want to get to

know you and your staff. The more that staff are actually involved in the production of your product-the

better!Choose folks that are outgoing, people-people. If you are the one that will be at the booth, take a hard look

at yourself to make sure you are right for the job.Introduce yourself to customers and remember your

regular customers names.Discourage the use of cell phones in the booth, step

out of the booth if you have to make a quick call.Make sure you and your staff also know general

market information like where the restrooms are, the hours of the market, & where the information booth is.

Signage: with more detail as the customer comes in closer

The more your customers know about you and your products, the more they be willing to pay for them.

In addition to knowledgeable staff, A sign, chalkboard, or photo album is an easy way for your customers to learn more about you & your productsProduct Menus, Brochures, and Business Cards are

also a nice way for customers to get to know you better.

Create a display with Impact

A more impactful display will draw customers closer, hold their attention longer, and they’ll be more likely to buy!

Tips for an impactful display1. Color & Color breaks

2. Full, Front & Centered3. More real estate= More sales

4. More variety = More sales5. Clear, Easy-to-read Signage

Tools to Keep in Contact with Customers

1. Email List (Mail Chimp)2. Facebook & Twitter3. Punchcards

The more interactive you can be with your customers, the better!

Good Luck & Have Fun!