Farmers Market Merchandising; the Good, The Great (and not so great)

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The Good, The Great (and the not-so-great) of Farmers Market Merchandising By Rowena Hopkins, Keltie Butler, and Michelle Wolf Farmers' Markets of Nova Scotia

Transcript of Farmers Market Merchandising; the Good, The Great (and not so great)

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The Good, The Great

(and the not-so-great) of

Farmers Market Merchandising

By Rowena Hopkins, Keltie Butler, and Michelle Wolf

Farmers' Markets of Nova

Scotia

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Merchandising and Displays

  In direct marketing, sales are a function of 3 things: Sales = product + presentation + producer

 How you merchandise and display your products is one of the three elements that generates sales

 Here, we will contrast “not so great” with “good and great” photos, to help you look at your own display through a new set of eyes

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The Big Picture

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Work with all three dimensions

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Less Can Be More

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Think about your lighting

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Bins and Baskets Matter

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Do I Need a Bin or Basket

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Tablecloths Matter

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Can they read it?

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Putting a label on it

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Booth Signage

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Busted!

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Similar products but different price points

associated with different merchandising and

displays

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Signage: Your brand and product matters more than

your name

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Great Samples

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DESIGN, HOUSING AND MERCHANDISING: FASHION MERCHANDISING

DESIGN, HOUSING AND MERCHANDISING: FASHION MERCHANDISING

RIDILOSLY GREAT TOOLS TO ENSRE YOR SESS Merchandising … H2 - PGM - Mo… · Merchandising Support DISPLAY PLANOGRAM + INVENTORY SHEET. Big Attachments. WHOLESALE $12.45, MSRP $24.95,

RIDILOSLY GREAT TOOLS TO ENSRE YOR SESS Merchandising … H2 - PGM - Mo… · Merchandising Support DISPLAY PLANOGRAM + INVENTORY SHEET. Big Attachments. WHOLESALE $12.45, MSRP $24.95,

Great Lakes EXPO - Farmers' Markets: The Art and …...Great Lakes Fruit, Vegetable & Farm Market EXPO December 10 - 12, 2013 DeVos Place Convention Center, Grand Rapids, MI Farmers'

Great Lakes EXPO - Farmers' Markets: The Art and …...Great Lakes Fruit, Vegetable & Farm Market EXPO December 10 - 12, 2013 DeVos Place Convention Center, Grand Rapids, MI Farmers'

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Merchandising EXL / Exl Merchandising Merchandising · Merchandising EXL / Exl Merchandising Espositori / Exhibitors Pannelli 100x200 / Panels 39,5”x79 ” Luxury Ivory White Grey

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Service Representative Employee Manual · information to assist you in being successful at Lawrence Merchandising. Lawrence Merchandising Services takes great pride in being a premier

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