For the benefit of

2014

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Media Partners,

We are celebrating the 30th anniversary of Fantasy of Trees to benefit East Tennessee Children’s Hospital. The 2014 theme is “A Winter Wish Come True.” Thousands of twinkling lights, a village filled with NEW holiday shops and a snow covered forest of trees is decorated in anticipation of the area’s premier holiday event.

The 30th annual Fantasy of Trees begins on Wednesday, November 26 and continues throughout the Thanksgiving weekend, concluding on Sunday, November 30.

We invite you to ask your viewers, readers and listeners to take a trip through this winter wonderland with us. It’s all decked out with Christmas cheer just waiting for you to shop, play and enjoy all the sights and sounds of the holiday. We would also be happy to provide you with complimentary tickets to give away for contests and other promotions. Call if you are interested.

Please don’t hesitate to contact Children’s Hospital Marketing Department at (865) 541-8723 if you have any questions or if you need additional information about what Fantasy of Trees has to offer for the holidays. We look forward to seeing you for this special anniversary event November 26 - 30 at the Knoxville Convention Center.

Erica Estep Public Relations Manager (865) 541-8276

Seth LinkousDirector of Marketing(865) 541-8166

A Winter Wish Come True

30 th Anniversary

Fact Sheet - Fantasy of Trees Presents

“A Winter Wish Come True”WHAT: The 30th annual Fantasy of Trees – a spectacular five-day holiday celebration to benefit East Tennessee Children’s Hospital.

The Fantasy of Trees showcases hundreds of sparkling designer-decorated holiday trees, a variety of festive and colorful decorations and holiday gift shops with unique items for everyone on your Christmas list. Special events include a Babes in Toyland parade andan activity just for seniors: Santa’s Senior Stroll. Visitors will be delighted by a unique village of gingerbread houses, continuous live entertainment, dozens of children’s activities, hands-on crafts and visits with Santa. NEW for the 2014 season are specialty holiday vendors, new kids crafts, a Teddy Bear Clinic and an 8 foot tall snow globe for your holiday photos.

WHEN: Wednesday, November 26 9 a.m. – 9 p.m. Thursday, November 27 3 p.m. – 8 p.m. (Thanksgiving) Friday, November 28 9 a.m. – 9 p.m. Saturday, November 29 9 a.m. – 9 p.m. Sunday, November 30 Noon – 6 p.m. WHERE: Knoxville Convention Center, located at Clinch Ave. and Henley St.

WHO: Thousands of East Tennesseans will donate nearly 171,000 volunteer hours to make this year’s Fantasy of Trees a reality for kids of all ages to enjoy. WHY: A child-friendly environment, a team of highly skilled pediatric experts and the very at latest in pediatric medical technology enable East Tennessee Children’s Hospital to remain the region’s leading pediatric referral center. Proceeds raised from the 2014 Fantasy of Trees will help purchase an OPMI Pentero Microscope that will provide neurosurgeons clearer and more powerful magnification during surgery.

TICKETS: NEW 30th anniversary ticket prices. Adults $8, Children 4-12 $4, Children 3 and under are admitted free. NEW Family 4-pack $20 (online only)

Major Event SponsorsThe William B.

STokely Jr.foundaTion

Fantasy of Trees has grown tremendously since the Auxiliary of Children’s Hospital started the event 29 years ago. The comparison of numbers from the event’s first year in 1985 to last year’s totals shows just how much Fantasy of Trees has evolved through the years.

1985 2013

Attendance Estimated 13,125 43,973

Net Proceeds $13,843 $300,141

Volunteer Hours Estimated 12,000 hours 182,644

Designer Items 60 400

Total Attendance in 29 Years: ................................................................................................. 1,358,360

Total Volunteer Hours in 29 Years: ........................................................................................2,864,579

Total Net Proceeds in 29 Years: ............................................................................................$6,677,590

29 Years of Success

Order tickets online: www.fantasyoftrees.org

With the help of many generous sponsors, the loyalty of Knoxville corporations and organizations and millions of visitors, Fantasy of Trees has raised more than $6.6 million to benefit the sick and injured children of East Tennessee, Southwest Virginia, Southeast Kentucky and Western North Carolina. Funds from the first four years were designated for various medical equipment needs throughout the hospital. In 1989, Fantasy of Trees organizers began to designate proceeds to fund specific areas of the hospital each year.

A Tradition of Giving

• 1989 SurgeryDepartment• 1990 PediatricIntensiveCareUnit• 1991 GeneralMedicalEquipment• 1992 NewAcuson128XPUltrasoundUnit

for Radiology• 1993 AmbulatoryCareCenter• 1994 NeonatalIntensiveCareUnitand

Surgery Department • 1995 PostAnesthesiaCareUnitand

Surgery Department • 1996 NeonatalIntensiveCareUnit• 1997 HomeHealthCareandRespiratory

Care Department• 1998 AnesthesiologyandLaboratoryUnits• 1999 NeonatalIntensiveCareUnit• 2000 TwoCardiacEchoUnitsforRadiology•2001 SurgeryDepartment•2000 PediatricandNeonatalIntensiveCare Units

•2003 Children’sHospitalRehabilitation Center

•2004 OpenDoorEndowmentFund•2005 MedicalEquipmentforRespiratory

Care, Neurology Department and NeonatalIntensiveCareUnit

•2006 EquipmentfortwonewSurgerySuites• 2007 IntelliVueMP50BedsideMonitorsfor

the Emergency Department• 2008 SecondandThirdFloorInpatientUnits,

Equipment for Surgery and Radiology• 2009 NuclearMedicineEquipmentforthe

Radiology Department • 2010 SleepMedicineCenterandLaboratory• 2011 RadiologyandLifelineTransportService• 2012 EquipmentforSurgery• 2013 AlarisPCSmartPumpMedicineSafety

System• 2014 OPMIPenteroMicroscope

for Neurosurgery

Carousel: Ride on the 30-horse carousel. ($1, Age 3 and under free)

Children’s Ride: All children can enjoy this magical ride. ($2, age 3 and under free)

Decorate-a-Cookie: Decorate your own sugar cookie ($2)

Face Painting: Show holiday spirit all over your face. (Free)

Frosty’s Playground: Enjoy free activities for preschool children including a train and building blocks. (Free)

Glitter Globe Ornaments: Children can fill and decorate acrylic ball ornaments. ($2)

Handprint Potholders: Make a memory that can be used every day. ($2)

Holiday Hissers: Decorate a moveable wooden snake. ($2)

Holiday Hounds: NEW! Color a stuffed hound dog. ($3)

Itsy Bitsy Trees: Small decorators can trim a tree just their size. ($2)

Jingle Bell Ornaments: Decorate a large jingle bell shaped ornament. ($3)

Princess Manicures: Children can receive a manicure and a holiday halo. ($2)

Reindeer Pals: Color a wooden reindeer. ($2)

Frosty’s Freeway: Toddlers can enjoy racing around on riding toys. (Free)

Santa’s Sand Art: NEW! Layermulti-colorsandintoanacrylicstar.($3)

Thumbprint Ornaments: Create a collectible ornament with your thumbprint (a 30 year tradition). ($2)

Teddy Bear NEW! Children can receive a plush Wellness Clinic: teddy bear to take through the Teddy Bear Clinic, where all his boo-boos will be doctored. Sponsored by Humana. ($5)

Visit with Santa: Kids can tell Santa all their wishes (free). Photos are optional. ($14 for each photo and $22 for a photo CD)

Fantasy At-A-Glance “A Winter Wish Come True”

Children’s Activities

Trees & DecorationsWander through a winter forest of more than 350 beautifully designed trees, holiday accessories, room scenes, fireplace mantels, door designs, table centerpieces and an Adopt-a-Tree forest decorated by local school children.

Gingerbread Village A unique village of gingerbread houses deliciously constructed and decorated by area bakers, chefs and school children.

Walmart Raffle TreeFantasy visitors can purchase a ticket for $5 for a chance to win a beautiful seven-foot tree and gifts from Walmart Stores of Knoxville or one of four other prizes. The raffle tree will be surrounded by a variety of electronics, children’s toys, games, holiday goodies and much more. Tickets will be available throughout the five-day Fantasy of Trees event, and the winners will be chosen at 4 p.m. on Sunday, November 30.

Special EventsPreview Party Tuesday, November 25, 7-10 p.m. Enjoy the season’s most festive party with a private preview and sale of Fantasy’s designer trees. All holiday shops are open for business and heavy hors d’oeuvres will be served. Extra ticket required. ($75 per person)

Babes in Toyland Parade Wednesday, November 26, 7 p.m. This is the first and only indoor Christmas parade of the season with children from area child care centers, a marching band, Santa, costumed characters and holiday fun.

Santa’s Senior StrollFriday, November 28, 9 a.m.-noonSeniors and walkers of all ages can enjoy a walk through Fantasy of Trees and receive information on health topics at the end of the walk. Sponsored by Tennova Healthcare Senior Extra Program.

Fantasy At-A-Glance “A Winter Wish Come True”

2014

Frosty’s Village Shops Vendor Marketplace:Joy to the World: Your one stop shop for unique, handcrafted specialty ornaments. These silvered, glass ornaments are hand sculpted and hand painted in Poland, with great attention to detail. An ornament from this shop is a gift to cherish.

Just For You: Stand out. Be different. Find fashion that’s Just For You at this specialty boutique for the women on your shopping list.

Masquerade Jewelry: Getthehottesttrendsinfashionjewelrytohelpyoudazzleatanyevent,lovinglyselected by Children’s Hospital volunteers. (Everything is only $5.)

Obligato/Coton Colors: Knoxville’s chic boutique, Obligato, introduces Coton Colors. This collection of colorful, handcrafted pottery, creative giftware and seasonal pieces to live life in style is on everyone’s wish list. Personalization is available.

The Final Touch Gift Wrap: Getallyourholidaypurchasesdeckedoutinthefinestwrappings.Thisdesigner wrapping station is the key to presents that sparkle and stand out under the tree.

Victoria’s & Babycakes: Knoxville’s upscale boutique features the latest in women’s and children’s designer fashions, accessories and unique gifts.

Traditional Favorites: Cookie Corner: A shop full of delicious, festive cookies.

Designer Cash & Carry: Holiday and seasonal decorations mixed with traditional items for home, office or special gifts.

Gift & T’s: A shop for your Fantasy of Trees 2014 apparel, toys, gifts and swag.

Personalized Ornaments: Take home a specialty ornament with free personalization.

Santa’s Warehouse: A shop featuring “previously loved” Fantasy of Trees decorations from years past and new items at bargain prices.

Secret Santa: Personal shopping for children to purchase gifts for loved ones. (range from 50 cents to $5)

Walmart Raffle Tree

Fantasy of Trees visitors will be able to purchase a ticket for just $5 for a chance to win a beautiful seven-foot tree and gifts or one of four Walmart gift cards, valued at $250 each.

The special raffle tree will be surrounded by a variety of electronics, children’s toys, games, holiday goodies and much more. The tree, and everything that surrounds it, is being donated to the Fantasy of Trees by Walmart Stores of Knoxville. The lucky first place winner will take home the entire package.

Raffle tickets will be available for purchase at the Fantasy of Trees event at the Knoxville Convention Center beginning on Wednesday, November 26 at 9 a.m. Tickets will be sold throughout the five-day event, ending at 4 p.m. on Sunday, November 30.

Winners will be chosen immediately after ticket sales end, and the tree will be delivered to the winning entrant on Monday, December 1.

2014 Use of FundsAs the leading pediatric medical center in the region, East Tennessee Children’s Hospital provides a child-friendly environment, more than 30 pediatric specialties and numerous outreach programs to our community.

Children’s Hospital relies on the support of East Tennesseans like you to continue to offer high quality, state-of-the-art care. Without fundraising events like Fantasy of Trees, the hospital would not be able to purchase the equipment its staff needs to improve each child’s health and lifestyle.

This year, your contribution to Fantasy of Trees will help purchase an OPMI Pentero Microscope that will provide neurosurgeons clearer and more powerful magnification during surgery. The advanced technology also updates the surgeon with findings and patient information throughout the surgery. It costs more than $300,000 and will expand our neurosurgeons’ working range, comfort while operating and real-time knowledge of patient status.

In 2013, Children’s Hospital treated more than 148,000 patients from East Tennessee and surrounding states. From our most vulnerable patients in the Neonatal Intensive Care Unit to teenagers managing chronic illnesses, Children’s Hospital cares for sons, daughters, sisters and brothers with a wide variety of health concerns and circumstances.

Adopt-a-TreesEach year at the Fantasy of Trees, the Adopt-A-Trees program showcases the creativity of Knoxville area children. Students create hand-made ornaments and decorations for their school or group’s tree. All area schools and local children’s organizations are invited to participate. This year, more than 65 special trees from the following area schools and children’s groups will be on display and for sale at Fantasy of Trees.

7-foot trees Amherst Elementary Bearden Middle-Student CouncilCarpenters Middle Cedar Bluff Elementary Christian Academy of KnoxvilleConcord Christian School Copper Ridge ElementaryEmeraldAvenueJustLeadEpiscopal School of Knoxville Ft. Sanders Educational Development Center GreshamMiddleHalls Elementary Halls High School-Art ClubHardin Valley Academy-National Honor Society Hardin Valley Academy-FIRST RoHAWKtics Team Holston Middle Kingston Academy LonsdaleElementaryNorthshoreElementary-2ndGradeNorthview Academy-Jr. Beta ClubPaideia Academy PowellElementary-5thGrade Student Council Powell High-Career & Technical EducationPowell Middle Seymour Community Christian School SeymourGirlScoutsSeymour MiddleSt. Mary’s Catholic School, Oak RidgeUTCommunitySchoolatPondGap Elementary WestHigh-GuidanceandArt

4-foot trees AmericanHeritageGirlsTroop413Apostolic Christian School Bonny Kate Elementary Cedar Bluff Elementary- Student Council Clinton High-National Honor SocietyDogwood Elementary-PTOFulton High GirlScoutTroop20109GirlScoutTroop20611GirlScoutTroop21087GreenMagnetAcademyLonsdaleElementaryLoudonHighNoah’s Ark DaycareSacred Heart Cathedral School Troop # 20544 & 20269 St. John Neumann Catholic School Thackston School Washburn Elementary

3-foot treesAdrian Burnett ElementaryAustin-East AVIDCedar Bluff Elementary-Art ClassesChristenberry ElementaryCokerCreekGirlScoutTroop40005Cosby High-Key ClubGirlScoutTroop20496GirlScoutTroop21164GirlScoutTroop21168,KingstonHomespun Kids 4-H ClubLakeCityMiddle-FACSLoudonElementary-CDCMiddlebrookPikeUMCYouthMount Olive Elementary Rush Strong School Shannondale Elementary Steekee Elementary-3rd gradeTate’s School TrailLifeUSATroop179Washburn Elementary

Entertainment ScheduleWednesday, November 26, 2014 9:30 a.m. Jefferson Middle School Blue Chorus 10:00 a.m. Jefferson Middle School Gold Chorus 10:30 a.m. Wolf Creek Baptist Church Jr. Choir 11:00 a.m. Knoxville Area Homeschool Choir 11:45 a.m. Seymour Community Christian School 12:15 p.m. St. Joseph School Choir 1:15 p.m. Christian Academy of Knoxville “Junior Praise” 1:50 p.m. Holston Middle School Kids in America Show Choir 2:25 p.m. Karns Middle School Dance Team 2:50 p.m. Ballet Gloria 4:05 p.m. Angela Floyd Schools for Dance & Music 5:20 p.m. Dance for Joy! 7:45 p.m. Maryville Junior High School Chamber Orchestra 8:30 p.m. Knox County Homeschool Chorus

Thursday, November 27, 2014 4:00 p.m. Music Studio of Paula Johnson 4:35 p.m. Ruann L. Wood 5:00 p.m. Piper Montana Smith 5:30 p.m. Silver Winds Flute Choir 6:15 p.m. Sydni Stinnett 6:45 p.m. Knoxville Performing Arts Company

Friday, November 28, 2014 10:00 a.m. Armfield Dance Academy 10:45 a.m. Academy of Dance Arts Ensemble 11:30 a.m. Broadway Performing Arts 1:00 p.m. String Students of Mary Ann Fennell 1:45 p.m. The Atkins 2:15 p.m. The Dance Academy South 3:00 p.m. Go Dance 3:30 p.m. Pasion Flamenca 4:15 p.m. Marilee Brockman 4:25 p.m. Dream Dance Studio, Inc 6:15 p.m. First Baptist Church, Powell 7:30 p.m. Danse Et Plus 8:15 p.m. Sangria Dance

Entertainment ScheduleSaturday, November 29, 2014 10:00 a.m. Helen Bryenton’s Suzuki Violinists 10:25 a.m. Studio 2 Music Program 11:15 a.m. Sunshine Ambassadors 12:35 p.m. Marilee Brockman 12:45 p.m. Diamonds All-Stars Cheerleading/Tumbling 1:45 p.m. Emily Hunt 2:00 p.m. Imagine Dance Studio 3:15 p.m. Eternal Life Singers 3:45 p.m. Bethany Hankins School of Violin 4:30 p.m. Fine Arts Connection - Music & Art School 6:00 p.m. Kelsey Cate 6:10 p.m. Maryville Christian School Orchestra 6:45 p.m. Alexia and Alexandria Dancers 7:15 p.m. Premiere Dance Studio 8:00 p.m. Sandsation

Sunday, November 30, 2014 12:30 p.m. Emily Roberts 12:45 p.m. Artistic Dance Unlimited 2:45 p.m. Jefferson County High School 3:15 p.m. Suzuki Hart-Srings 4:30 p.m. The Dance Centre of Knoxville & Oak Ridge 5:10 p.m. Oak Ridge Civic Ballet Association

Season’s greetings with all good wishes

for the new year

Wishing you every happiness this holiday season and throughout the coming year

Hope your

holidays are

filled with fun

The William B. STokely Jr.

foundaTion

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Thank You Sponsors!Order tickets online: www.fantasyoftrees.org