FANtastic Websites, FANtastic Digital Marketing ... · B42019_MOliver_Slideshare_2-14-19 Created...
Transcript of FANtastic Websites, FANtastic Digital Marketing ... · B42019_MOliver_Slideshare_2-14-19 Created...
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FANtastic Websites, FANtastic Digital Marketing &
FANtastic Lead Conversion
Meredith Oliver, MIRM, MCSPMeredithCommunications.com
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Meredith Oliver, MIRM, MCSP
President & Chief StrategistTwitter: @MeredithCSP
#FANtastic
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FANtastic Builder Websites
1. Content2. Design3. Navigation4. Functionality5. Experience6. Call-to-Action
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FANtastic Builder Websites
• Clearly state where you build?• Showcase photos/virtual tours/videos?• Offer pricing information?• Sell your company story/brand?• Establish your credibility?• Persuade why choose you?• Contact info and CTA on every page?
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FANtastic Builder Websites
•Website tablet and mobile friendly?• Content up to date and current?• Integrated social media?• Utilizing testimonials and social proof?
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Google Analytics Benchmarks• Session Duration - 3:00+ minutes• Bounce Rate 30 - 40% (no digital marketing)• Bounce Rate 50 - 60% (with digital marketing)• Percent New Visitors - 50 - 60%• Pages per Session - :30 sec to 1 minute per page
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GLH Website• Floorplans• Inventory Homes• Photo Gallery• Videos• Virtual Tours• Blog posts• PDF Brochures
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FANtastic Digital Marketing• Match your channels to your fans• Select 5 - 7 channels total• Combination of online and offline• Minimum 3 online drivers
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Google Analytics Benchmarks• Google Organic - 50 - 60% of traffic• Google Paid - 10% of traffic• Direct Traffic - 15 - 20% for traffic• Facebook, Bing, Yahoo, New Home Source - 10 - 15%• Facebook Paid - 10% of traffic
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GLH Digital Marketing• Google SEO• Facebook Organic• Houzz• Content Marketing• Virtual Tours• Blog posts• Digital Magazine
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GLH Lead Conversion• 10 - 15 Leads Month• Personally Answers• Fast Response Time• No Question/Inquiry Too Small• Requests for Digital Magazine• Creates Pipeline Future Sales
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Google Analytics Benchmarks• Lead Conversion – 1% of Unique Users• Google Organic – Highest % of conversions• Lead to Appointment – 25% • Appointment to Sale – 20 – 30%• Sales Driven by Digital Marketing – 30% of total sales
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Slides, Free ResourcesMeredithSpeaks.com/B42019
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