Fans, Tweets, Hang Outs, Oh My!
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Transcript of Fans, Tweets, Hang Outs, Oh My!
fans and tweets and hang-outs, oh my!
wendy forbes. owner. wendy92, llc.
Monday, November 5, 12
state of social*females 18-34 most active
men more likely to visit LinkedIn
users spend 53.5 billion minutes on Facebook
age 55+ on SoMe via mobile doubled
Tumblr tripled its audience
*Nielsen 09/11
Monday, November 5, 12
there’s a conversation going on about your company or organization whether you like it or not.
Over 80% of Americans are on a
social network*Nielsen 09/11
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local essentials
website
Monday, November 5, 12
time to engage. but how?
Businesses that post at least
1X daily will reach 22% of their fans in a
given week.*Comscore 2011
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first things first
Monday, November 5, 12
the 3 pillars
your storyyour customer
your competition
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strategic plan
what do you want to accomplish?
whom do you want talk to?
what are the elements of your story?
how will you measure success?
Monday, November 5, 12
the audience
*Forrester, “social technographics” 2009
creators
critics
collectors
joiners
spectators
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segment messaging
awareness consideration purchase loyalty
Monday, November 5, 12
pre-launch checklistselect your team
define roles
adopt policies
gather elements
claim accounts
set budget
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outreach
attract audience with original news, content, deals
drives traffic
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community
enable the crowd with conversation
drives consideration
Monday, November 5, 12
opportunity
guide the intrigued
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support
drives loyalty
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best practices
be transparent - clearly identify yourself and company
be ethical
be relevant
personalize and be personable
thank people
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shift conversation
Make the negative more positive
Make the positive more influential
Give the neutral something to believe
Monday, November 5, 12
No Silver Bullet
Can’t make bad product goodCan’t stop a bad storyCan’t squelch dissent
Can’t make money overnight
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Sunny-side Up
Can show you careCan build trust
Can correct misperceptionsCan address grievancesCan reward advocates
Can provide information
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pragmatic advice
Daily in AM & PM: Check Twitter, Facebook and Google+ for ?’s / comments
Use a tool like Hootsuite, Tweetdeck or Sprout
Monday, November 5, 12
pragmatic advice
Weekly Maintenance: Build Twitter lists to target audienceFollow back new Twitter followers
Save searches on company name, service or productUse a tool like Hootsuite, Tweetdeck or Sprout
Monday, November 5, 12
pragmatic advice
Monday: Schedule all Posts for the weekMon/Wed: Send customer email
Tues/Thurs: Check Yelp Reviews and RespondFridays: Check your traffic using Google Analytics or
Social Reports (if using Hootsuite or Sprout)
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questions?
Monday, November 5, 12
thank you. have fun.
Monday, November 5, 12
connect with
www.wendy92.com
text wendy92 to 72727
call 505.750.4892
download at http://www.wendy92.com/Wendy92/Presentations
Monday, November 5, 12