FANDOM

1. What is a fan?

2. Are you a ‘fan’ of any media product?

3. Why are fans useful?

4. How can fans be dangerous?

5. Can you make a fan? If so, how?

FANSITES

Today, we are going to be analysing the action of fans, particularly how producers and public relations bodies use fans for the benefit of their media products, but also how fans can work independent of these agencies in new and interesting ways.

HOW HAVE FANS USED NEW DIGITAL MEDIA TO FURTHER THEIR PLEASURE OF THESE MEDIA TEXTS...

1. The Dark Knight franchise2. Doctor Who3. The Paranormal Activity franchise4. The Harry Potter franchise5. Family Guy6. Big Brother7. Twilight8. Lucky Dip (a media text of your choosing)

HOW HAVE PRODUCERS USED NEW DIGITAL MEDIA TO PLEASE FANS OF...

1. The Dark Knight franchise2. Doctor Who3. The Paranormal Activity franchise4. The Harry Potter franchise5. Family Guy6. Big Brother7. Lucky Dip (a media text of your

choosing)

FANSITES

What are the advantages of independent fan-sites?

What are the disadvantages of independent fan-sites?

Please answer from the point-of-view of the producer.

ACTIVITY 2... THE REVENGE

You are the producer of a new media product. In this multi-platform media landscape, with its quadrillion channels and services, how are you going to encourage fan activity surrounding your product, without damaging your brand?

What kinds of activities will you encourage and why?

How will you foster participation and loyalty?