FanChatter Scoreboard Photo Sharing
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Your fans are taking photos with their phones during your events.
What if you could harness this unique fan content and monetize it?
You can…
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reinvented the fan cam with Scoreboard Photo Sharing
A user-generated fan cam offering 5 distinct brand touchpoints…
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reinvented the fan cam with Scoreboard Photo Sharing
Fans at an event see a branded scoreboard slideshow of multiplefan-generated photos with a clear call-to-action (see below).
Scoreboard/public address is brand touchpoint #1
“Fans, text yourphotos [email protected] a chance tosee them on thescoreboard andonline at(team).com!Courtesy of(sponsor).”
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reinvented the fan cam with Scoreboard Photo Sharing
Every participating fan receives an instant text message reply capableof containing:
• brand messaging• coupons or coupon codes• special announcements and offers• web addresses/links to branded websites• opt-in instructions for a mobile alert program and more…
The text message reply is brand touchpoint #2
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reinvented the fan cam with Scoreboard Photo Sharing
A live operator* manually approves incoming photos and exportsthem for inclusion in scoreboard slideshows.
* Automated moderation is also available.
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reinvented the fan cam with Scoreboard Photo Sharing
Every approved photo is automatically posted to a real-time brandedweb gallery, instantly turning your audience into advocates.
Fans collectively create a unique photo album for every game or event.
Complete with brand messaging and display ads, this gallery may be embedded into any website as a traffic-generating attraction* or exist separately as a branded
microsite.
“Qwest Twins Pics” Gallery
http://twins.fanchatter.com
“McDonald’s Sooner Sports - I’m Lovin’ It!” Gallery http://ou.fanchatter.com
“The Best Buy Mobile® Fan Gallery” (left) http://bestbuy.fanchatter.com
*“Rider Fan Photos sponsored by Boston Pizza” Gallery http://leaderpost.com/rfp
The branded web gallery is brand touchpoint #3
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reinvented the fan cam with Scoreboard Photo Sharing
The send to a friend email is brand touchpoint #4
From the branded web gallery, fans can share photos with their friendsusing the send to a friend button.
Friends receive an email containing a link tothe shared photo as well as a hyperlinkedbrand message (below)
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reinvented the fan cam with Scoreboard Photo Sharing
Fans can also use social media sharing tools to share their favoritephotos on social media platforms like Facebook and Twitter.
And while fans are sharing their photos on Facebook (left) and Twitter, they’re also sharing valuable links back to your branded web gallery.
That means more visitors, higher GooglePage Rank, and better search results foryour team, event, or sponsor website.
Social media sharing is brand touchpoint #5
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reinvented the fan cam with Scoreboard Photo Sharing
And it’s all completely measurable…
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reinvented the fan cam with Scoreboard Photo Sharing
At left is a partial snapshot of FanChatter’scontrol panel statistics display.
CASE STUDY: During their 81-game 2008home schedule, the Minnesota Twins andsponsor Qwest collected:
15,041 total photos from
9,031 unique fans resulting in
13,336 Qwest branded reply messages(one reply sent per unique fan per game)
That’s a per-game average of 185 photosreceived from 165 unique fans with asingle-game high of 636 photos from 525unique fans.
And there were 2,912 unique visitors tothe Qwest branded gallery microsite(meaning roughly 1/3 of the number ofparticipating fans visited the site).
There’s almost always more thanone fan involved per picture, sofan totals should be adjusted upby a factor of 2 or 3 and these areall highly engaged in-venueimpressions.
Visits increase when galleries areincorporated into- or linked from ateam, event, or sponsor site.
Accurate participation metrics are generated in real-time.
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reinvented the fan cam with Scoreboard Photo Sharing
The Minnesota Twins and sponsor Qwest have seen their photos-per-game average jump from 185 in 2008 to 277 so far in 2009.
That’s a 50% increase from the Twins’ first season of ScoreboardPhoto Sharing to their second.
Participation increases over time…
The CFL’s Saskatchewan Roughriders’ “Rider FanPhotos” gallery lives inside the website of theirregional newspaper, The Leader-Post, athttp://leaderpost.com/rfp (left).
Through three games, over 90% of gallery visitorshave been referred from The Leader-Post’s website,and these highly-engaged visitors are averaging animpressive 13 page views per visit!
…while the online galleryexcels as a featured attractionwithin an existing website.
50%
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reinvented the fan cam with Scoreboard Photo Sharing
More brand touchpoints than fan cam or other “Pix2Screen” features.
XBranded socialmedia sharing/
gallery promotion
XSend to a friendbranded email
XBranded real-timeweb gallery
XXBranded text msgreply to all participants
XXXScoreboard logovisibility/PA mention
Scoreboard PhotoSharing
“Pix2Screen”(the other guys)
Traditional VideoFan Cam
Features
Touchpoints
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reinvented the fan cam with Scoreboard Photo Sharing
Feedback
“FanChatter enabled us to provide McDonald’s with a unique sponsorship platform to reach our fans in a fun,
interactive and memorable way. Now that it’s possible, why wouldn’t you let your fans see their own pictures on
the scoreboard?”
Sterling Cryder
Account Executive
Sooner Sports Properties
“My friend and I took a quick picture and sent it in while we were waiting for the game to start back up. Everyone in
the student section was doing it. I like FanChatter better because you never know when you will be surprised by the
jumbotron camera. At least this way I know what I am sending in instead of being caught on candid fan camera.”
Melinda Hawkins
Senior
University of Oklahoma
“FanChatter has provided us with an extremely unique feature that gives our fans the chance to enhance their
experience not only at the ballpark, but when they return home. The TwinsPic segment has been wildly popular and
generates thousands of photos from our fans' cell phones and PDA's, but what really brings this element full circle is
the ability to post every photo on to a website so they can be part of an internet scrapbook that commemorates
each Twins home game."
Andy Price
Director of Game Presentation and Broadcasting
Minnesota Twins
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Smart Kid
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also offers popular interactive mobile fan features.
Text Message Votingwith live streaming results
Text Message Trivia
Text Message Surveys
Text to Win Sweepstakes
Text Message Scoreboard Chatter
Text Message Auctions
Text for Information
Mobile Program Manager
85% of Americans have a mobile phone (there are actually more US mobile phones than
Americans age 13 and older) Source: CTIA Wireless Association
66% of cell phones in America are equipped with a camera Source: comScore
40% of Americans with cell phones send/receive text messages (80% among 13-24 year
olds; 63% among 18-27 year olds) Source: Pew Internet & American Life Project
24% of Americans with cell phones send/receive photo or video messages (up 60% in the
past year) Source: M:Metrics
Over 17 million iPhones had been purchased as of January 2009 Source:
InformationWeek
45 million new iPhones are projected to be sold in 2009 Source: DoApps
As of May 2009, Twitter had an estimated 18 million users Source: ComScore
As of July 2009, Facebook has over 250 million users Source: InformationWeek
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Mobile/Social Stats
Marty Wetherall
FanChatter
952 270 7922
For more information, please visit:
http://www.fanchatter.com
Current FanChatter Clients/Sponsors
19 July 2009
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Contact