Fan, Friend, Now What? Sony Pictures
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Gravity Summit
Fan, Friend, Now What?Ann Glenn
Sony Pictures Imageworks Interacitve
Feb 25, 2009 Los Angeles
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Ultimate Goal
Get Butts In Seats!
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Get Them Talking
It’s all about word of mouth.
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Engage Them Where They Are
Some form of Social Networking is built into every campaign we do
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Engage Them Where They Are
Give them a reason to come back
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Engage Them Where They Are
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Give Them The Tools
Spreading the message
• Widgets (movie news, countdown clock, game)
• UGC - Fan Art/photo uploads
• Skins – Blog/MySpace
• Message Boards
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Give Them The Tools
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Sharing is Caring
Give them the tools to take your content elsewhere.
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Talk WITH The Users
How we do this:
• Blogs (Spider-Man/Vanna Style)
• Message Boards
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Lessons Learned
• Not every Social Media tool works for every campaign
• Learn to let go
• Find ways to engage your audience
• Find ways to reward your audience
• Listen Listen Listen
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Best Practices
• Make use of your internal “experts”
• Keep your brand consistent
• Participate where your audience participates
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Credits
Theater photo: http://flickr.com/photos/21381328@N06/2089234269/
Talking photo: http://flickr.com/photos/urlgrl/3083394936
Quantum Of Solace: http://www.007.com
Angels & Demons: http://www.angelsanddemons.com
Spider-Man Movie Network: http://spiderman.sonypictures.com
Seinfeld MySpace http://myspace.com/seinfeld
The Ugly Truth http://www.sonypictures.com/movies/theuglytruth