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FamilyCare Provider Network – Community Partner Program

If you are a professional who provides high quality services to seniors and their caregivers (usually, their adult children), we can help you improve your networking, support existing clients and attract new customers.

Background The National Caregivers Library is one of the largest information resources in the country for caregivers, seniors and the organizations that provide products, services or support to them. The web-based information of the library is available to those who need it, for free. Credibility Counts. Professionals and the media recognize The National Caregivers Library as one of the most extensive and consumer friendly caregiving sites on the web. Literally thousands of federal, state and local aging and caregiving experts, Area Agencies on Aging, disease support organizations, faith organizations and professionals link to us. Further, we have been nationally recognized by such media as:

Put our credibility and reach to work for you For over ten years, consumers and professionals have been coming to us to get credible caregiving information. Now, you can take advantage of our resources, knowledgebase and reach to get in front of more prospects and referral sources and to make an emotional connection with them so that they remember you and your specialized credentials. We have established a national network of qualified professionals and service providers who understand the value of “education marketing” and “cause marketing.” In addition to getting credit in their communities for providing a comprehensive information resource, Network members receive online and offline tools to increase their visibility, differentiate themselves from competitors, get more leads and referrals, and close more sales in the “seniors” market. Not only do Community Partners get a variety of proven community marketing tools – all customized to showcase their involvement and credentials, they have the option of having us set up a version of our nationally recognized website that has been co-branded with that partner’s photo or logo on every HTML page of our site.

As a member of the network you get all of the benefits of our online and offline marketing tools and our high rankings in online searches. Our program provides you with an easy-to-use, yet effective, marketing and community relations program. It is not an online lead generation program. You benefit from:

� Increased visibility - in your community and online

� Community marketing and community relations tools

� New networking opportunities

� Tools to help you build stronger relationships with consumers, professionals and referral sources

� Providing additional value to your key constituents (buyers, sellers, prospects, referral sources, family members, caregivers and the community)

� The collaborative nature of our community marketing strategy

While our program is suitable for large organizations, we recognize that the majority of elder-services are provided by small organizations (both, for-profit and not-for-profit) and individual, motivated, intelligent, professionals doing business in their local area. With that in mind, our program is affordable to individuals, small organizations and professional firms.

Contact us: National Caregivers Library 901 Moorefield Park Drive, Suite 100 Richmond, Virginia, 23236

804-327-1111

The National Caregivers Library is a service of FamilyCare America, Inc.

If you are interested in increasing your business,

please call for additional information

(804) 327-1111

PROVEN TOOLS for COMMUNITY MARKETING / OUTREACH

Courtesy Cards Community Partners receive a supply of Courtesy Cards to make more people aware of the free resources at

the Caregivers Library and to identify you as the community leader who is making them available.

The size of a business card, these are great for keeping a supply with you to give to people when you know

(or overhear) that they are dealing with an eldercare or other caregiving issue. Simply hand them a Courtesy

Card to direct them to valuable resources – including info about you and your commitment to seniors.

These are perfect for situations where handing out a traditional card may be inappropriate or too

“pushy.” You will be comfortable handing these to friends, family, customers and prospects - even in the

most delicate situations. Also, our experience is that pharmacies, professional offices, faith organizations and

other high traffic locations are happy to display or distribute them for you because they see this for what it is -

a community service on your part, not a sales pitch. This is a perfect example of “Cause Marketing.”

Front of Courtesy Card

The PDF Version of Your Personalized 1-page Flyer

Back of Courtesy Card Your information goes on the right-hand side of card

1-sided Flyer,

8 ½ x11

This highly versatile tool

can be printed and given as

a handout, emailed as an

attachment and/or posted

as a downloadable

resource on your

website and/or blog.

Personalized Trifold Brochure

You receive a professionally produced brochure that promotes the resources of the caregivers library and

provides information about YOU and your support of family caregivers. You receive a minimum of 500

professionally printed brochures..

FRONT COVER YOUR CUSTOMIZED PANEL BACK PANEL

INSIDE VIEW of TRIFOLD BROCHURE

2-sided Brochure

8 ½ X 11, trifold with full-color on both sides

You receive 500 professionally printed

trifold brochures.

Your Choice of 3-Co-branded Articles, Forms or Checklists

Additional Member Support and Networking Opportunities “Members Only” Tips & Support Website

Getting Started Guide

Weekly Marketing Tips

Choose from 20 of our most popular articles,

forms and checklists.

We personalize each of the documents with

your photo or logo, contact information and a

profile about you. They’re sent to you in PDF

format for easy, on-demand printing.

Once you have them in hand, you’ll find so

many opportunities to distribute this helpful

information. Recipients will appreciate your

generosity and compassion.

Community Partners have access to a private website where we provide tips, tools and suggestions for how to better

promote yourself in your market areas and how to use our resources to provide value to your customers, prospects and referral sources.

Each member receives a short guide to

help them put their new tools to use immediately upon receiving them.

You will receive weekly tips from us that include ideas and techniques for

marketing, networking as well as occasional market or business information that may be helpful to those

who sell to caregivers, seniors and their adult children.

Optional – You may co-brand our nationally recognized website

Branding for Professionals

Your photo and a tagline show

that the resources of the library

are being provided courtesy of

you.

The photo and message are

shown in the top left corner of

every HTML page of the website -

the most prominent and visible

position possible.

When visitors click your photo,

they will see your full page profile

on our national Directory and,

from there, they may click thru to

your website.

Organizational or Company Branding

Your logo and a tagline show that the resources of the library are being provided courtesy of your

organization. The logo and message are shown

in the top left corner of every HTML page of the website - the most prominent and visible

position possible.

When visitors click your photo,

they will see your full page profile

on our national Directory and,

from there, they may click thru to

your website.

Below is an example of standard branding for an organization

Example of branding for a two-person professional team

Summary of Your Community Marketing Tools (for individual professionals and small organizations with 10 or fewer employees)

COMMUNITY MARKETING TOOLS – For OFFLINE use Package Includes

Co-branded checklists or forms from the National Caregivers Library.

� Choose from a selection of our most popular forms, checklists and articles. � Your logo and contact info is on each document –saying “Courtesy of YOUR NAME.” � You may distribute to customers, prospects, referral sources, general public.

Three co-branded with your info

Courtesy Cards Directs prospects to helpful resources on the National Caregivers Library website AND identifies you as providing the resources to your community. Distribute these cards generously within your community to show your leadership in providing free caregiving resources to all.

2000

Included

Customized 2-sided Trifold Brochure – 8 ½” x 11 (see sample)

� Highlights your leadership in serving seniors and caregivers and directs prospects to the full resources of the library.

500 professionally

printed trifold brochures

Customized 1-sided Flyer – 8 ½” x 11”

• In PDF format so that you can distribute it electronically, post it on your website and/or print hard copies on a single side with no folding required

Final art in PDF format

Permission to use Caregivers Library logo in internal communications, advertising and marketing materials. (Some restrictions apply)

Yes

ONLINE BENEFITS

Highly visible Profile in our national directory of providers. Directory is searchable by city, state, zip code, keywords Your Full Page Profile includes:

� Personal photo. company logo, detailed description and up to eight other photos � May attach a downloadable document to your Profile Page (e.g. brochure, flyer, etc.) � Google Map, showing your location � Click thru to your website from your Profile page � You may update your online information and photos at any time

You may use our EVENTS and ARTICLES technology to help network and promote yourself

� Post your EVENTS online � Post your ARTICLES online � Invite your professional contacts to post Events and Articles for free

Gives you a solid online presence on a nationally known, highly respected and

highly trafficked website for seniors and caregivers

Additional Member Support Members Only Marketing Support & Getting Started Guide Weekly Marketing, Networking and Community Outreach Tips via Email

Yes

Permission to use Caregivers Library logo on your website to link visitors to our nationally recognized resources. (Some restrictions apply)

Yes

CO-BRANDED VERSION OF OUR NATIONAL WEBSITE – OPTIONAL

You may elect to have us set up our technology so that people who click from your website to the Caregivers Library website see YOUR BRAND on every page of our website.

Ask for details

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Community Marketing Program for

FamilyCare Provider Network™

(Pricing is for individual professionals and small organizations with 10 or fewer employees)

Member Program

Summary of online and offline marketing deliverables and member benefits

Program Costs & Licensing Fees

� Initial set up of all materials and website

information

� Premium listing in online Directory

� Full page online Profile of you and your services

� License to use materials and Caregivers Library logo on your website and in printed marketing collateral (some restrictions apply)

� 2000 printed Courtesy Cards

� 500 professional printed trifold brochures, featuring your personalized panel

� PDF of 1-page flyer, featuring your personalized panel

� PDF versions of three checklists and/or articles, co-branded for you

� Marketing tips, member success stories, drip marketing materials and other resources for network members

Membership and ongoing benefits:

� No long-term contract; all memberships convert to month-to-month membership after your first 12 dues-paying months

� Covers licensing fees to use designated materials as long as your Membership remains active and current

Set-up fee for all personalized marketing materials: $695.00 – one-time charge

� Secures position in the Network for your area

� Includes the customization of all deliverables

� Includes professional printing and shipping of 2000 Courtesy Cards and 500 trifold brochures

OPTIONAL CO-BRANDED WEBSITE

You may elect to co-brand our nationally recognized website with your logo or photo showing prominently on EACH html page of our website when a visitor clicks to it from your website and/or when they use a special URL that is provided to you by us. Your special URL can be printed on all of your Community Marketing materials to send visitors directly to your co-branded version of the website.

Cost to individual professionals to Co-brand the National Caregivers Library website (in addition to above):

Set-up: $200

Monthly fee: $10

Note: A discount is available if you prefer to pay annually.

• Monthly membership fees will be charged to a credit card automatically. We cannot invoice for monthly fees.

• Unless otherwise arranged, after first 12 dues-paying months, Membership Agreement converts to a month-to-month basis and you may continue as long as you like on that basis.

$29 per month, (begins approximately 45 days after joining)