Brainfood Entertainment TV, Game, Online Programmng Strategy
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TV
-
date post
19-Sep-2014 -
Category
Technology
-
view
3 -
download
1
description
Transcript of Fallon Brainfood: Lessons About New Digital, Brought To You By Old TV
L E S S O N S A B O U T N E W D I G I T A L , B R O U G H T T O Y O U B Y O L D T V
@rockynovak @wearefallon @akispicer We are!
@rockynovak
@akispicer
We were!
A LOT HAS HAPPENED SINCE THEN
E O I C Electronic Online Interactive Connected
C Connected Technologies
Making brand communications that are in-sync with networks of people.
Then Now ! (Captive) Audiences
! Interruptions/”Breaks”
! Messages
! Active Collaborators
! Added Value/s
! Sharables
TECHNOLOGY + BEHAVIOR INTRINSICALLY LINKED.
BUT TECHNOLOGY FADES, FOLLOW BEHAVIOR
DIGITAL DOESN’T MATTER. PEOPLE DO.
“We look at the present through a rear-view mirror. We march backwards into the future.”
- Marshall McLuhan
Shifts in technology and social behavior have always influenced the evolution of advertising
! Cars and highways birthed the billboard headline
! Print Press spawned public relations, ad copy and art direction
! Radio evolved the jingle, day-parts and commercial sponsorship
! Television launched the USP, positioning and direct response
Liminal Space
Luxury of reliable
assumptions Black and
White
YouTube DVD VHS
Color
!towards an age of near daily
flux.
Foursquare
Vine iPads Hangouts
QR Codes
SCARY, RIGHT? OR AWESOME?
“The vast bulk of our institutions—educational, corporate, political—are not built for flux. Few traditional career tactics train us for an era where the most important skill is the ability to acquire new skills.”
- Alyson Kent-Smith
*“Why the Ad Industry Is In A Talent Rut and a Prescription for Change”, Alyson Kent-Smith, Fast Company, January 2013
SO, LET’S ACQUIRE A FEW SKILLS. BROUGHT TO YOU BY CLASSIC TV.
Lesson 1
Lesson 1: Data isn’t scary if you know what to do with it.
Learn to look for signals in all the noise.
Lesson 2
Lesson 2: There are no experts!yet.
Don’t be afraid to Duct Tape your way to success.
#Make5 on Instagram Fallon employees make something artistic, daily, for 5 days straight.
WeAreFallon on Vine
Lesson 3
Lesson 3: People want to feel special, so treat them that way.
Lesson 4
Lesson 4: An accelerated pace of communication means more frequent opportunities to make cool stuff.
“How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter”
- WIRED “Oreo Won the Advertising Super Bowl With a Single Tweet”
- Social Media Today
Always On
Lesson 5
Lesson 5
Lesson 5: People don’t want your ad, but they might want your content if its cool enough.
Lesson 1: Data isn’t scary if you know what to do with it.
Lesson 2: There are no experts! yet.
Lesson 3: People want to feel special, so treat them that way.
Lesson 4: Pace means more opportunities to make cool stuff.
Lesson 5: People don’t want ads, they might want your content.
”The most important skill is the ability to acquire new skills.”
T H A N K Y O U .