Fallacies of Logic. Persuasive Techniques Ethos: Ethos is appeal based on the character of the...
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Transcript of Fallacies of Logic. Persuasive Techniques Ethos: Ethos is appeal based on the character of the...
![Page 1: Fallacies of Logic. Persuasive Techniques Ethos: Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dd95503460f94ace61b/html5/thumbnails/1.jpg)
Fallacies of Logic
![Page 2: Fallacies of Logic. Persuasive Techniques Ethos: Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dd95503460f94ace61b/html5/thumbnails/2.jpg)
Persuasive Techniques
Ethos: Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author.
Pathos: Pathos is appeal based on emotion. Advertisements
tend to be pathos-driven.
Logos: Logos is appeal based on logic, facts, or reason. Documents distributed by companies or corporations are logos-
driven. Scholarly documents are also often logos-driven.
![Page 3: Fallacies of Logic. Persuasive Techniques Ethos: Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dd95503460f94ace61b/html5/thumbnails/3.jpg)
Logical Fallacies/Gimmicks in Persuasion When writers and speakers misuse evidence, facts, and details,
it is considered a logical fallacy. Here are some common fallacies:
Red Herring: An irrelevant topic is brought up to divert attention "I think there is great merit in making the requirements stricter for the graduate
students. I recommend that you support it, too. After all, we are in a budget crisis and we do not want our salaries affected."
Ad Hominem: Translated from Latin to English, "Ad Hominem" means "against the man" or "against the person." Political Attacks on Personality
Quick Fix: Instead of facts, catchy phrases, and empty slogans are given as solutions to a problem
“When guns are outlawed, only the outlaws will have guns.”
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Logical Fallacies/Gimmicks
Ad Populum: Appeal to popular, common emotions of the audience
“God” “America” “Liberty” babies, family moral values
Snob Appeal: The product or the speaker’s ideas are linked to the rich, famous, beautiful, and powerful
Bandwagon: Everyone is doing it; everyone believes it
![Page 5: Fallacies of Logic. Persuasive Techniques Ethos: Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dd95503460f94ace61b/html5/thumbnails/5.jpg)
Logical Fallacies/Gimmicks
Two Wrongs Make a Right: Two wrongs make a right is a logical fallacy that occurs when it is assumed that if one wrong is committed, another wrong will cancel it out.