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HIGHLIGHTS:

Fall 2020 (Nov-Feb 2021) Online Semester

VIRTUAL BUSINESS TALK - “BECOME THE

LEADERS WE NEED”

MOU SIGNING CEREMONY - ACK & AIESEC

VIRTUAL BUSINESS TALK - “FIND WHAT

YOU LOVE AND DO IT”

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Welcome to the Fall 2020-2021

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Entrepreneurship and Innovation Activities

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ICAMP by INJAZ

Students from the School of Business – Leadership Course lead by Ms. Rola

Mourdaa, participated in the virtual ICAMP program by INJAZ on the 22nd and

24th of December 2020. The program demonstrated entrepreneurship skills,

characteristics, concepts and guidelines for students. Feasibility study and its

preparation steps were also among the topics covered. At the end of the

workshop, students participated in a competition which aimed to enhance

their time management skills, team work and build creative solutions.

Students enjoyed the program and positive feedback received from them.

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Virtual Business Talks

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Virtual Business Talk - “Success Habits”

The first online business talk for Fall 2020 semester was held on 11th of

November 2020 by School of Business. The “Success Habits” talk was

delivered by Ms. Zdena Hruskova; a qualified handwriting analyst at the

British Academy of Graphology. Ms. Zdena Hruskova completed a Master's

degree in International Business and Development at the University of

London. Having earned a Certificate in Life Coaching from the University of

Cambridge, she has further developed practical ability in the skills of

coaching.

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The talk was successfully conducted through MS Teams (online platform)

and was attended by a wide range of audience ranging from students and

ACK employees. Ms. Zdena virtually presented a Business Talk outlining the

importance of goal setting, positive habit formation, delayed gratification,

and adopting the right communication style. The talk provided a strong

foundation for developing success habits. It gave participants an overview

of tools and techniques for defining and achieving success in their personal

and professional lives.

The session went well and was concluded with a question and answer

round. The speaker Ms. Zdena thanked ACK, School of Business for inviting

her to share her experience that she gained over the years.

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Virtual Business Talk - “Find What You

Love and Do It ”

The second virtual business talk of Fall 2020 semester was conducted on 18th

of November 2020 and the guest speaker was Mr. Faisal Al-Shawa. He is an

entrepreneur and founder of Believe Nutrition. He also authored “Fill Your

Mind Before You Fill Your Plate” book.

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He shared his personal experience with students and other attendees and

talked about his journey as a student where he went to University of

Maryland as an Economics major and ended up studying Sports and

Nutrition. He shared his example of how he followed his passion and

became an entrepreneur and opened his own business.

The session was concluded with questions from the audience. The

questions were mostly based on entrepreneurship, health and nutrition.

The attendees shared some positive feedback about the talk.

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Virtual Business Talk - “Recent Advances in

Innovation & Entrepreneurship in Holographic

in Australia”

Mr. Derek Van Tonder presented a talk on 25th of November 2020 where he

discussed how the Holographic revolution is going to be used for a wide

variety of industries including education, medicine and entertainment. He

discussed how a small Australian company upset the status quo by

developing all of its own Hologram technology - a highly unusual move in a

world where most electronics are manufactured in Asia and most

technological companies are in the United States. Mr. Derek also discussed

the recent success of the company's Hologram Entertainment business, even

during COVID-19!

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Mr. Derek Van Tonder is the Head of Investor Relations at Euclideon

Holographics who oversees international fundraising operations to help his

company open lots of new Hologram Entertainment Centers and commercial

Hologram System Showrooms. Euclideon received the best technology award in

Silicon Valley in 2019. The company supports the innovation of the new

hologram technology developed and designed by Euclideon in Australia. With a

background of 20 years of 3D game development, Mr. Derek formerly delivered

game software titles for companies including Microsoft, Electronic Arts and

SEGA.

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The School of Business Alumni, Ms. Anfel Afir (graduated in 2014) spoke to

the School of Business student body on 13th of January 2021 discussing her

journey since graduation and the importance of Humanistic Leadership. Ms.

Anfel is currently studying a Research Masters in IAE Aix-Marseille, France

and wanted to stress the importance of Research for mankind as well as

alternatives to the traditional MBA route.

Virtual Business Talk - “Humanistic

Leadership”

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Virtual Business Talk - “Become the

Leaders we Need”

On 20th of January 2021, Ms. Maysoon Al-Attar, National President of AIESEC

in Kuwait addressed the School of Business student body on the importance

of the youth in Kuwait developing their leadership qualities, and making

sustainable changes for the next generation. Ms. Maysoon encouraged the

students to join organizations like AIESEC that will help them gain experience

and make the necessary changes for a better Kuwait.

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Virtual Workshops

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“Abandoning the Traditional Presentation

Mode” Teaching Workshop

The Australian College of Kuwait in

collaboration with the Australian Academy

launched workshops for high school

students and teachers. On 5th of December

2020, Dr. Mirna Safi – Assistant Professor in

School of Business - Management,

participated in presenting an online

workshop titled the “Virtual Teaching:

Abandoning the Traditional Presentation

Mode”. The workshop was open to all

teachers especially those who are currently

conducting online classes with their

students. The objective of the workshop

was first learn how to retain students’

attention while simultaneously offering

them an enjoyable and inspiring

experience. In addition, the workshop

intended to uncover valuable tips and

icebreakers to keep students engaged and

alert through sessions.

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Therefore, the presenter brainstormed with the audience on training tactics they

currently use, to unearth fresh new ideas. Dr. Mirna commenced the workshop by

noting that online teaching is taking off, but for teachers who are used to the

classroom, teaching from home can be a bit challenging. In fact, connecting via

webcam isn't always easy and it takes creativity to keep the students’ brains

stimulated!

As such, she introduced the audience to ways that can break down the lesson and

make it digestible. Then, she moved on to discussing means of adapting in-class

activities to the virtual classroom through activities and icebreakers. In addition to

that, Dr. Safi brainstormed with the audience ways to make students feel valued

and discussed the importance of setting goals and helping students stick to them.

Furthermore, the idea of presenting a person’s best (online) self was discussed and

finally she ended with engaging and untraditional ways that could bring fun into

the classroom.

The workshop was inspiring and engaging, the audience gave great feedback after

the workshop was over (see some of the messages and feedback). As a matter of

fact, Dr. Safi concluded the lecture saying that “teaching is an art form; it doesn’t

matter if you’re teaching online or in person. Great teachers hold our attention,

make us laugh, help us understand the subject matter, and, most of all, inspire us.

Therefore, achieving engagement from your students, especially online, takes

creativity, skill, practice and experience”.

Indeed, a lively, memorable presentation is worth a thousand words!

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Audience Feedback:

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“The Economy & You” Teaching Workshop

During the “Economy & You” online

workshop, Dr. Omar Al Hussainan -

Assistant Professor in School of Business –

Management, also presented about “The

Economy & You” - for High School

Students (Ages: 12+). He discussed about

the basics of economics, recognizing the

importance of economics, how the

economy works, grasping principles of

economics from micro and macro levels

and understanding the relationship

between society and economics. The

workshop was highly informative and the

audience feedback was great.

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“Communication in the Online Class or

Workshop” Teaching Workshop

“Communication in the Online Class or

Workshop” was presented by Ms.

Yvonne Vann Zyl – Instructor in School

of Business – Management, where she

discussed the importance of direction

in communication, as well as the

challenges of communicating online

and diversity in the . The workshop was

very useful as communication is an

important lifelong skill.

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Marketing Students Attending

Virtual Conferences

Social Innovation Students Attended the United Nation Virtual

Conference – Kuwait:

On 17th of November 2020, Dr. Sam Toglaw - Assistant Professor in School

of Business – Marketing, attended with his Social Innovation students the

United Nation virtual conference "The Private Sector & It’s Role During the

Pandemic”. The keynote speakers who participated in this event are Mr.

Tarek Sultan - Chief Executive Officer & Chairman of Agility, Kuwait and Mr.

Jim Estill - CEO of Danby Appliances and Shipper Bee, Canada.

The IAA Apprenticeship Virtual Conference - Middle East and North

Africa:

The IAA Apprenticeship is a 2-day virtual conference to help graduating

students and their faculty understand how to navigate the transition from

academia to a career in marketing and advertising- Organized by the

International Advertising Agency - Kuwait chapter and sponsored by

University of Wollongong-Dubai. Students in the Marketing Planning and

Social Media Marketing classes taught by Dr. Sam Toglaw attended this

conference on 24th and 25th of November 2020.

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Cut Design and Marketing - Kuwait:

Cut Design is a successful startup that runs social media campaigns and

produce innovative designs for plaques. Two speakers from the Digital

Marketing department, were invited to present to our Marketing Plan and

Social Media Marketing students a step by step preparation for a marketing

campaign on social media during the tutorial time on MS Teams on 24th of

December 2020. A brief overview was presented for marketing campaigns of

customers such as Mishref Co-op, Chocopolis, Tamreya, Sultan Chef, Pack N

Move and March Flowers. Successful campaigns start with an innovative

idea which requires proper study of the product and analysis of competitors.

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Internships

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MOU Signing Ceremony - ACK & AIESEC

The Australian College of Kuwait – School of Business, signed a Memorandum

of Understanding with AIESEC Kuwait Chapter on the 20th December 2020.

AIESEC is an international organization (spread across 6 continents) that

focuses on providing opportunities for the youth to instill leadership traits.

ACK’s co-operation with AIESEC will provide local as well as international

internship opportunities and subsequent employment prospects for our

students.

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Internship Students’ Presentation at

Great Portland Company

On the 21st of December 2020 our ACK Business Internship I student

Fatemah Abbas who was employed at Great Portland Company was given

the opportunity to present the company’s offering to a prospective client.

Ms. Marcelle de La Roche, Fatemah’s Internship instructor was invited to

join the presentation to view the student’s workplace and the knowledge

gained during her internship hours. As a Marketing intern, Fatemah showed

great confidence and excellent presentation skills. She was adept in

answering all the questions posed to her and the potential customer left

with the promise to return and sign the necessary documentation to close

the deal.

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We would like to thank Asnan Tower for giving internship opportunities to

many of our Business students this semester. Our students like Jenan Al

Shatti, Nour Mohammad, Lian Mansour, Fatimah Al Maghrabi successfully

completed their 80 hours of internship at Asnan Tower. These students

worked physically in the job site and supported various tasks in the HR,

Training and Marketing Departments. We thank Asnan Tower for giving

these amazing opportunities to our students.

Interns at Asnan Tower

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CSR

(Corporate Social Responsibility)

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ACK School of Business Donates Books to

the Lesotho Embassy in Kuwait

On the 14th of January 2021, the School of Business was able to collaborate

with the Embassy of Lesotho, and subsequently donated over 250 Business

Communication textbooks. The Ambassador, Mr. Boomo Frank Sofonia and

Counselor, Ms. Palesa M Rose Labajoa explained that the books would be

extremely useful and will be sent to the schools and Universities in Lesotho.

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HAVE A GREAT

SPRING 2021

SEMESTER!