Fall 2018Volume 1, Issue 1

Welcome and thank you to the volunteers who have stepped up to lead the Central PA chapter this year! After a successful strategic planning session, which included current and upcoming Committee Chairs as well as Board members, we have three goals for the new year:1. Build a solid

succession plan.2. Improve member engagement.3. Increase recruitment & retention.

To ensure we achieve these goals, we urge each member to embrace this year’s theme – Connect. • Connect with your fellow SMPS members to create a professional

network.• Connect your skills and passions to facilitate program planning and

other chapter initiatives. • Connect SMPS educational outcomes and business relationships to

help your business meet marketing goals.

Meet our new Board of Directors!• President: Cristina Barnes, CPSM, Stahl Sheaffer Engineering, LLC• Immediate Past President: Shawn Barron, CPSM, RETTEW• President-Elect: Ann Mark, McMahon Associates, Inc.• Secretary: Melissa Yost, NTM Engineering, Inc.• Treasurer: Todd Stager, Pennoni Associates, Inc.• Director-at-Large: Sara Crimmel Miller, Warfel Construction• Director-at-Large: Kristen Troxell, Benchmark Construction

Welcome Board of Directors! In this Issue:• Announcements and Events• Board and Committee News• Sponsor Spotlight• Sponsor Information• The Society News• Careers• Annual Sponsors

(top row, l. to r.: Todd Stager, Sara Crimmel Miller, Melissa Yost, Kristen Troxell; bottom row, l. to r.: Shawn Barron, Cristina Barnes, Ann Mark)

Gold Sponsors

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“Name the Newsletter” Contest Winners!

Member Anniversaries

2018 Horizon and Keystone Award Winners

Upcoming Events

Connect with us!

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SEP

SEP

A/E/C Golfing “Fore” Business 4-person ScrambleSMPS Central PA, in conjunction with this year’s premier sponsor, Stewart & Tate Construction, present our 5th annual Golfing Fore Business 4-person scramble. A portion of proceeds will benefit Children’s Home of York (CHoY).

Join us for this opportunity for new and prospective members to meet the amazing group of people we have here in the SMPS CPA chapter and for current members to reinforce their existing relationships while fostering new ones.

In July, we held a contest for a lucky winner to name the new version of the SMPS Central PA newsletter. We have not one, but two winners!

Congratulations to Heather Sweitzer, CPSM (top right) and Kristen Troxell (bottom right) for their entry, “The Connection.” Both submitted the same entry and will each receive a $25 gift card (and bragging rights, of course)!

Heather is a Marketing Manager at NTM Engineering, Inc. Kristen is a Marketing Coordinator at Benchmark Construction.

Congratulations to Leah Williams on winning the 2018 SMPS CPA Horizon Award and to Eric Arcudi on winning the 2018 SMPS CPA Keystone Award! Award winners were announced at the Cheers to Our Success Event at Troegs Brewing Company on Thursday August 23, 2018.

Leah is a Marketing Coordinator at Stahl Sheaffer Engineering, LLC. Eric is the Director of Business Development at Stewart & Tate Construction.

5-Year Kelly Fry, Barton Associates, Inc. Loren McClosky, Buchart Horn, Inc. Thomas Donley, CPSM, BUTZ Family of Companies

10-Year Janet Helsel, CPSM, The EADS Group

15-Year Jeffrey Lynch, CPSM, Poole Anderson Construction Jacque Foster, SKELLY and LOY, Inc.

Announcements

Visit smpscentralpa.org for up-to-date

information on our upcoming events!

Current & Prospective Member Mixer

Amy Zeigenfuse Senior Marketing Coordinator Kinsley Construction

Donna Chandler Director of Client Services JE Good Consulting Engineers

Welcome New Members!

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Opportunities for Involvement

Board and Committee News

Whether you are a new member or have been one of our treasured members for years, we welcome anyone and everyone that would like to help out in our chapter in some way. Not sure where you would like to assist? Attend one (or all) of the committee meetings and see where you might be able to put your skills to use. We are now posting our committee meeting schedules on the website under the About Us>Committees and Chairs section. If you would like more information, contact any of the committee chairs.

PROGRAMS: The Programs Committee is responsible for organizing industry-specific programs and events involving industry leaders and public officials. This committee also provides marketing-focused educational programs to members and non-members in the A/E/C environment. It focuses educational programs around the six domains: Marketing Research; Marketing Plans; Client and Business Development; SOQs/Proposals; Promotional Activity; and Information, Resource and Organizational Management.

SPONSORSHIP: The Sponsorship Committee members solicit sponsorship for our organization through opportunities with our monthly educational programs.

MEMBERSHIP: The Membership Committee maintains and enrolls new members in the SMPS chapter, handles program registration, and works closely with SMPS national.

PUBLIC RELATIONS/COMMUNICATION: The goal of this Committee is to increase awareness of the SMPS CPA programs and relevant information. Externally, the committee is responsible for sending out press releases and meeting notices, and maintaining a media list. Internal communications include maintenance of the chapter website, newsletter, and Social Media channels in order to enhance chapter communication and interaction with and among members.

2018/19 Committee Chairs

Communications Melissa Yost myost@ntmeng.com

Membership Brooke Wenger, Co-chair (left) bwenger@triadeng.com

Shawn Barron, Co-chair (right) sbarron@rettew.com

Sponsorship

Dave Calnon dcalnon@printostat.com

Programs Shaun Shea, Co-chair (left) sshea@ccsbuilds.com

Brad Olena, Co-chair (right) bolena@thesummitgrp.com

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Sponsor SpotlightA proud sponsor of SMPS Central PA!

Stahl Sheaffer Engineering (Stahl Sheaffer) provides multi-discipline civil and structural engineering services, including building design and forensics, bridge design and NBIS inspection, transportation and traffic engineering, land development, survey, and construction inspection. Recent projects include:

Founded in 2006, Stahl Sheaffer has grown into a nationally recognized Top 500 Design Firm providing civil and structural engineering services to public and private clients. Stahl Sheaffer has 165 employees and 10 office locations throughout Pennsylvania, Ohio, and West Virginia. www.sse-llc.com

Structural Design: Fairfield Inn, Harrisburg International Airport

Transportation Management: PA Turnpike

Bridge Design & Inspection: PA DCNR State-Wide Site and Structural Design: Panzer Lacrosse Field

LiDAR Scanning & Data Collection: I-81 Site Design: Quattro Development, Selinsgrove

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Sponsor InformationAnnual Sponsorship Opportunities

Program Sponsorship Opportunities

The SMPS CPA Chapter is pleased to announce its 2018-2019 Annual Year Sponsorship Opportunities. We are offering several sponsorship levels to fulfill every marketing need and budget. Please consider promoting your firm and supporting SMPS CPA!

SMPS CPA is the premier source for education, resources, networking, and information exchange for marketers in the A/E/C industry.

Almost half of our members hold senior level positions within their firms, meaning our sponsors receive prime exposure to many potential business partners and decision makers. In addition, our email distribution list includes more than 700 friends.

Sponsoring SMPS CPA means supporting

We are also pleased to announce a new way to promote your business and support our chapter! Our new program sponsorship levels allow you to choose your level of support for whatever program you wish.

Your commitment as a Program Sponsor will help ensure we offer our member firms, and the broader A/E/C community, the valuable business development, networking, and educational opportunities throughout the year to help them transform their business. Please consider promoting your firm and supporting SMPS CPA!

For more information about sponsorship opportunities, please contact Dave Calnon, sponsorship@smpscentralpa.org.

Purchase your Annual Sponsorship

Download the Brochureyour firm in its efforts to gain maximum exposure

throughout the Central PA A/E/C community. Now is the time to cultivate new and existing relationships and promote your firm! SMPS CPA could not survive without the support of our sponsors, and we are extremely grateful for their generosity.

Purchase your Program Sponsorship

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The Society News

Are you interested in empowering participants to build themselves, their firms, and the world around them? Held in Washington, D.C. from July 31 – August 2, 2019, this three-day annual conference is the premier experience for marketing and business development professionals in the A/E/C industries.

If you’re a subject matter expert ready to inspire, challenge, and support attendees in their jobs and lives, SMPS invites you to submit a proposal for a 75-minute breakout session. Review the Call for Speakers page for complete details on target audience, session styles, speaker benefits, and the proposal submission process.

All proposals must be completed electronically in the abstract submission system by 11:59 EST on September 30, 2018. A three to five minute video that demonstrates your presentation style is also required by October 31, 2018. Speakers will be notified of the status of their proposals by December 2018. Questions? Contact Marci Thompson at marci@smps.org.

• MYSMPS App: Download the MYSMPS App today to connect with members and stay informed.

• MYSMPS Directory: Search by name, chapter, company facility types, and services offered on mysmps.org or via the MYSMPS App.

• Corporate Communications Forum: Check out the latest discussions on A|E|C marketing, or submit a discussion topic of your own! Recent topics include proposal covers and tabs, introduction letter to subcontractors, and using Instagram for thought leadership. Discussions found on mysmps.org or the MYSMPS App.

Make the Most of Your SMPS Membership!

Save the Date!

We want YOU for NERC19!The NERC Co-Chairs are

looking for folks to help plan and execute next year’s NERC Conference. If you would like to grow as a leader, expand

your network, and work with a fun, engaging group, click

the “Volunteer Now” link below! The committee is

specifically looking for help with programs planning and

events/logistics.

SMPS NERC will be held May 1-3, 2019 in

Providence, Rhode Island!

The SMPS Northeast Regional Conference (NERC)

provides an engaging experience for professional

development and networking for marketing and business development professionals

in the Northeast geographic market. This includes friends

and colleagues from nine SMPS chapters! More info

at smpsnerc.org.

Volunteer Now

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Careers

A/E/C Online LearningFocused exclusively on marketing and business development for the A/E/C industry, MARKENDIUM: ONLINE LEARNING CENTER brings you the best of both worlds: e-learning and professional development.

The current catalog features a variety of courses, from content marketing and client-building to return on investment (ROI) and social media. When you participate, you can even earn SMPS CEUs, AIA LUs, and PDHs.

Consider sharing the course catalog with your bosses and telling them you have access to this training, because of their support of your SMPS membership. Another idea? Consider hosting a brownbag with your office and leading a follow-up discussion. If you have other ideas for taking advantage of the ONLINE LEARNING CENTER offering, be sure and share them with the rest of us!

The SMPS CPA chapter’s Board and Committee Chairs are always striving to improve and provide our members with more value through targeted, relevant programs and the latest industry information. One idea that we had was to ask you for your BIG IDEAS:

• What could we start to do or do better?

• What industry trend or challenge would you like us to explore?

• Could we communicate with you better or add a new section to this newsletter?

No BIG IDEA is too small…the collective knowledge and creativity of our chapter is truly tremendous, and we want to hear from you. So come on, share your BIG IDEAS with us! Email us at president@smpscentralpa.org.

Through the SMPS CPA Chapter, members can begin their journey to become Certified Professional Services Marketers (CPSM). A monthly series of brown bag study and mentoring sessions will focus on each Domain of Practice.

The cost includes all program and study group sessions, which are led by senior marketers and mentors. The cost of the CPSM exam, study materials and application fee is not included. This program is open to SMPS members only.

The program is designed to help members establish an exclusive mentoring network; strengthen competency in the marketing and business development practices for the A/E/C industry; and facilitate study groups and testing for members seeking National CPSM Certifications.

Questions? Please contact Anne Miller, CPSM at cpsmprogram@smpscentralpa.org

Career Advice

CPSM Programs

Expert Advice

Visit smpscentralpa.org/classifieds for the

latest job postings!

Need a Webinar? Visit smpscentralpa.org/

educational_program for our full library of titles!

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Thank You to Our Annual Sponsors!Gold Silver

In-Kind Sponsors

Bronze

Help SMPS Give Back – Nominate a Charity for Holiday Outreach

We kindly ask that you adhere to our cancellation/refund policy to help us avoid unnecessary costs due to program no-shows. Even if a program is free, there are still costs involved with refreshments that we provide to attendees. The policy, which can be found under each program description on our website, states that cancellations made 48 hours prior to the event will be fully refunded. All other cancellations or no-shows will be invoiced for the full cost of the event.

Photos are frequently taken at our chapter events. The SMPS CPA chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, and on the website.

Cancellation/Refund/Photo Policy

SKELLY and LOY, Inc. FX Digital Media Print-O-Stat, Inc.

Warfel Construction

Part of our chapter’s mission is to give back to our communities through charitable endeavors. Our outreach efforts have benefited the United Methodist Home for Children in Mechanicsburg, Leg Up Farm in Mt. Wolf, The Ronald McDonald House in Hershey, the Youth Service Bureau in State College, Big Brothers Big Sisters of York and Adams Counties, the Chesapeake Bay, and most recently the Children’s Home of York as the beneficiaries of specific event proceeds.

The holidays are the perfect time to give a little extra and engage with our communities. Each year we designate an organization to receive donations of our time, supplies, or financial contributions as part of our holiday celebration. We need your input! Is there a charity that’s near and dear to your heart or that is especially in need of support? Do you have ideas for making a difference in our community during the holidays? If so, let us know so we can join together for greater impact! Please take a moment to complete the SMPS Charitable Support Request Form found under Members>Member Area and Downloads on smpscentralpa.org and email it to Cristina Barnes (president@smpscentralpa.org) by October 31. The Board will review all requests received and make a decision at its November meeting. Thank you for helping us give back to those in need at this special time of year.