Fall 2016 Kickoff Presentation

Set Goals

Unit Incentives

Unit Kickoff Party

Communicate

Recruit a Team

HAVE FUN!

Set goals for your unit and for each Scout.

Scouts who set goals sell twice as much as Scouts who do not set a goal… same is true for units.

Goals should be based on your budget to fund the Scouting year.

If a Scout runs out of product, encourage him to continue to SELL to his goal by taking orders to be filled later!

The single most important thing is…

ENTHUSIASM!

If it’s not you, then find that person!

Dress up the room, pop popcorn.

Have games for Scouts to play the minute they walk in the door.

Role play a “sale” either at a storefront or at the neighbor’s door.

Families should walk out excited, informed, and ready to sell.

MAKE IT A FUN EVENT!

Play games, have snacks, offer door prizes, etc.

Review the following…

Planned activities for the upcoming year.

Costs for every activity and the cost for the year.

Sales goal for every Scout and demonstrate howa Scout can earn his own way.

The selling methods

The safety tips

The incentives and prizes the Scouts can earn!

Scouting activities that THEY planned

Experiences – field trips, weekend getaways, sporting events, etc.

“Little Things” for selling $100, $200, $300, etc.

Fishing poles and gear

Camping equipment

Video games / small dollar gift cards

Pizza party & Ice Cream socials

Pie in the Face

Ask your Scouts what they want… you might be surprised!

Teach your Scouts how to sell safely.

The Kickoff Party is a great opportunity to present a lot of important information.

Utilize the communication tools on sell.trails-end.com.

Send weekly or bi-weekly emails to families with timely information.

Talk popcorn at all Unit and Den/Patrol meetings throughout the sale.

Post a sale tracker / thermometer so everyone can see sale goal status.

Keep momentum going and provide encouragement.

You can do this on your own but it’s not a good idea.

Ask your fellow leaders and parents to help you with… The Kickoff Party – look for someone with

enthusiasm.

Distribution – to pick up and transport the popcorn.

Communication – to keep everyone informed and motivated.

Storefront Sales – to book and coordinate storefront shifts for your unit.

Popcorn Chief (a Scout) – ask your top selling Scout to serve as your Co-Kernel.

Visit sell.trails-end.com after this Kickoff for more good ideas and resources!

Download and Customize the following:

Program Planning Spreadsheet

Scout Incentive Handout

Unit Kickoff Presentation

Parent Handout

Product and Promotional Images

Selling Tools – Posters, Scout Business Cards, etc.

Also available…

Training Videos

Trail’s End Scholarship Information

Frequently Asked Questions

Storefront

Door-to-Door

Online Sales

Family & Friends

Co-Workers

Church Congregation

Sporting Events

Hi, my name is _______________ (say first name only).

I’m a Scout with Pack/Troop/Crew _________ here in _________ (city/town).

I am raising funds to earn my way to Scout Camp next summer (or other big adventure).

(Hand the customer the order form and a pen, and point out your favorite flavor. Consider recommending a $20 or more item.)

You’ll support me, won’t you?

Practice, practice, practice!

The most successful sellers can recite this in their sleep.

Ask store manager for permission several weeks in advance.

Assign Scouts (2-3) and parents in two hour blocks.

Keep Scouts engaged with customers… not sitting or staying behind the table.

DO NOT open up microwave boxes.

Create and display banners | signs. The best signs are the ones made by Scouts to show what they do for the community and to highlight their program.

Divide sales equally among Scouts who participate.

Apply donations received towards your military sales.

Use leftover product to fulfill take order needs.

also known as Show and Sell

also known as Show and Sell

Product stacked neatly

Standing in front of table

Display not blocking doorway and area kept clean

Class A Uniform

Practice the sale script with your Scouts.

Have your Scouts start out covering their own street first, and expanding outward from there.

Sell as a Unit

Have a unit “Blitz Day” to kick off the sale (award prizes).

Remind your Scouts to wear their Class A uniform.

New Mobile App will simplify the order taking process.

Set “time goals” or “neighborhood goals.”

also known as Take Order

Two out of three people will buy when asked, but less than 20% of households are contacted every Fall.

All of the advantages of door-to-door and you don’t have to go back and deliver.

Fill a red wagon or the family van with popcorn and go door-to-door.

Don’t take low-end items to the door, let the consumer choose off the form like a vending machine.

Door-to-door yields more sales per hour than any other sales method.

also known as Show and Deliver

New Online Selling System

Scouts tell their story with personalized fundraising pages:

Upload photos and videos

Write a short bio about their Scouting adventures

Go viral! Send emails, texts, and post to social media.

Quick & Easy

No Product Delivery –Products ship directly to consumers.

No Money Collection –Supporters make purchase with credit cards.

Minimal Time Commitment – Can be used in addition to any existing fundraiser.

Available Year Round – Earn money when you need it!

Convenient way to sell to family and friends who live faraway.

Higher commission for online sales vs. traditional sales.

Single Sign-On syncs with Popcorn System One login will get you all reports

One email address for families, but separate logins for each

Encourage all Scouts to create an online selling account and send 10 emails.

Online sales count toward Scout Rewards and ALL Incentives!(starting August 1 through your council’s fall sale end date)

$7.50 flat-rate shipping and handling, independent of recipient’s zip code.

FREE Shipping for orders with 3 or more items

In 2015, the average online order was $48.

Different products and prices from the order form:

Coffee, Chocolate Pecan Clusters, Caramel Corn with Sea Salt, and more...

Show your families how easy it is to hit their goal. It’s as easy as 1, 2, 3!

$250

$200

+ $300

$750

Start with family, friends, Mom and Dad’s co-workers, closest neighbors, etc.

Participate in two storefront shifts with an average of $100 sales per shift

Canvas your neighborhood by going door-to-door.

Don’t forget to…

Create an online sales account and send emails to family and friends who live faraway, as a way to

help you get to $750 even EASIER!

1.

2.

3.

COLLECT

ALL

6

$750

$1,500

A delectable blend of peanuts, M&M

candies, raisins, almonds and cashews

TRACK YOUR SALES IN REAL TIME…

Customized Trail’s End App

Works with Apple, Android, and Windows Devices

Go Paperless

Scouts take customer orders with their Smartphone or Tablet.

Orders roll up automatically in the Popcorn System. Demand is created for Scout orders marked not delivered.

Take Payment on the Spot

Built-in credit card processing

Safe & Secure (Encrypted & PCI Compliant)

Reports to Popcorn System

As the app syncs, orders automatically update in the Popcorn System.

WHAT YOU NEED TO RUN YOUR SALE…

User Friendly

Built with latest technology to ensure functionality is current and intuitive.

Single Sign-On

Syncs with online selling system and digital take order form.

Enhanced Reporting

Improved reporting based on your feedback - including online sales.

Mobile Enabled

Access everything you need from your Smartphone.

Stick around afterwards for a step-by-step tutorial on how to use the new

Popcorn System.

REMEMBER…

Consumers want to know how their donation will help the charity or cause. One way to make a connection with customers is to have

beneficiaries of the cause tell their stories.

Chocolate Lovers Tin $75.00

Sweet & savory Box $40.00

Cheese Lovers Box $30.00

Chocolatey Caramel $30.00

Trail Mix Bag $20.00

Kettle Corn $25.00

Unbelievable Butter $20.00

Butter Light $20.00

Premium Caramel $20.00

Popping Corn $10.00

Caramel Corn $10.00

Military Donation $30/$50

26% Base Commission

1.5% Prepare for the Sale Bonus Unit Kickoff – invite district kernel

Unit program plan and budget on supplied template due 9/30 to popcorn@coronadoscout.org

Up to 2.5% success bonusBased on per seller average sales

Unit roster required to receive bonus – due October 21

• $750 per seller - 2.5%

• $500 per seller - 1.5%

• $250 per seller - .5%

Camping Reward1% bonus to fund your unit’s 2017 camping adventures

Prize program - BSA Supply

$750 Club – Scout Night with the Salina Liberty

$1,500 Club - $20 Scoutstuff.org gift card

$2,500 Scholarship

ScholarshipAt the end of the sale unit kernel must submit scholarship paperwork including scout’s order forms to council office

Warehouses

Buffalo Bill –

Konza – Waters Rental

Tomahawk – Kiser Ag

Triconda - Crestwood

Wheatland –

August 19 Show and Sell order due

September 2 Sale Starts and Show and Sell distribution

September 30 Program Plans and Budgets Due

October 17 Last Day for returns

October 21 Final Order, Prize Order, and Sellers Roster Due

November 4 Final Order distribution

December 2 Payment Due

Family Sales Guides

Money envelopes

Trail’s End Sale Guide

Unit Goal poster

Show and Sell poster

Where to Get Help•Contact your District Kernel / District Staff Advisor

•Contact the council service center 785-827-4461

•Participate in the kernel’s conference calls• Dial in 605-562-0020• Meeting ID 548-396-018• 9/13, 9/27, 10/11– 7:30PM