Fall 2014 Product Line From The Bridge Direct
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Transcript of Fall 2014 Product Line From The Bridge Direct
Retro Toy Made Modern-Cool• Larger and brighter 3D images• Fresh, eye-catching licensed character designs• New mechanics for smoother operation• Celebrating 75th Anniversary in 2014
Then Now
Consumer Insights
• Primary users are kids aged 2-5
• High mom awareness and retro-cool position
• Combination of nostalgia and hot characxter licenses drives
the purchase
• Considered a basic, “quiet” toy that travels well
Reel Packs Licensed Gift Sets
Product Offering
• 21-image story on 3 reels• Variety of top licenses• In 24-piece CDU
• Viewer, 3 reels and reel case• Variety of top kids’ licenses• Available in boys, girls and mixed
assortments in 6-piece MC
Reel Packs Assortment in CDUEach pack includes 3 reels that tell a 21-image story!
(Note: assortment is updated on rotating basis to keep it fresh)
24 pieces per CDU