start a

Gift Registryand receive

$50 offany order over $350

(See website for details)

Fall 2011

BEDDING. DÉCOR. GIF TS. INSPIRATION.

Safari Baby Blanket, p. 49

Nursery Basics in Sprout, p. 8

Border Frame Rugs, p. 35

bedding

rugs

baby gifts

Welcome to the nursery. It’s where we got our start

and will always be our favorite room in the house.

It’s the ultimate expression of your love and such a fun

new design opportunity. We believe that there’s

only one true rule when designing your dream nursery:

This is a place that should be unique to you and

your family. Our advice? Have fun with it! Start with

a collection you love, then layer in the unique accents

and personal touches that refl ect the way you live.

You’ll know it’s fi nished when it feels like home.

nesting beginLet the

See everything at serenaandlily.com/baby

storage

gliders lighting

décor must haves

gifts

Hayes Glider, White Moroccan Leather Pouf, p. 30 Sarah Bird Lamp, p. 13

Hanna Andersson Organic Cotton Baby Sleeper, p. 46

Sausalito Moses Basket, p. 45Senegalese Baskets, p. 4

Pink Letter Pillow, p. 51

bedding

rugs

baby gifts

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1. lola collection Inspired by traditional French and Indian motifs, Lola’s look is worldly and sophisticated, yet perfectly sweet. Th ree-piece crib set includes 100% cotton sateen fl at-style bumper, 300-thread-count cotton sateen fi tted sheet in shell trellis, and a straight skirt in white brushed canvas with pink punch reveal and pear green trim. Bumper has zipper closure. Machine wash. Made in USA •3Pc-LLA $325 Lola Swatch Card •LLA-SW2 $6

2. shell trellis crib sheet One of our favorite patterns, now in delicate shell pink. 300-thread-count 100% cotton sateen. Machine wash. Made in USA •STrL $36

3. presidio glider Th e sleek, streamlined profi le of this compact glider makes it ideal for smaller spaces.Tactile baseball stitching and a wide contrast band along bottom hem add to its charm. Impeccably crafted

with a solid wood frame, swivel glider base, beautifully tailored slipcovers and double-wrapped foam-core cushions. Made in the USA. Shown in White Twill (Grade A) with Sprout band. (For details and more fabrics, see p. 31.) •g-PSDO $995 $ Presidio Slipcover only •PSDO-SLIP $325

4. new! hanna andersson organic cotton baby sleeper Every sweet detail of these cozy sleepers was considered, from the pure organic cotton to the comfy, easy-zip design. Featuring our signature prints and palette. Made of 100% organic cotton. Ma-chine wash. Made in Peru. Available in sizes newborn to 3 years. See sizing chart. (See p. 46) $36

5. pink senegalese storage collection Handcrafted by artisans in Africa with strips of recycled plastic wrapped around coils of natural fi ber, no two are exactly alike. Set includes one of each size •BXT S–L $68–$148/$290 set of 3

6. leaf deco frame rug (Shown right.) Th is deco-inspired design has a rhythmic quality that centers a room. 100% cotton dhurrie. Imported •rggN 2.6 x 10' $275, 5' x 7' $395, 8' x 10' $795 $ , 9' x 12' $1,150

$ (For more colors see p. 35)

7. serena & lily paint Custom made with low VOCs in perfectly coordinating colors. Shown in Punch •pAINT-puN $45/gallon $ , $6/sample

8. soho crib by bratt decor Clean, classic and contemporary, this crib puts the bedding center stage. We love all of the lifestyle-friendly design features: stationary gate, removable teething rails and solid head and footboards that help cut down on noise and outside distractions. Finished with slight hand-rubbed distress-ing for that vintage look. 56"L x 32.5"W x 45"H •cr-

BDe1 $695 $

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Lola

serenaandlily.com/lola

is the life of the party. Her conversation skills

are legendary and she knows how to spark the energy wherever

she goes. She’s the go-to bridesmaid, fashion consultant,

prom date and, more than once, fi rst love.

6 serenaandlily.com/dylan

Dylan is a dreamer. He has a fascination with faraway places

and knows the most obscure facts about every corner of the world. But don’t

mistake his dreamy nature for disinterest —Dylan is a grounded listener

who cares as much about people as he does about places.

dylan collection Dylan’s mystical caravan brings an adventurous spirit to the nursery. Bumper is a flat single piece with flax linen piping and ties. 100% cotton, exclusive of trim.

Dylan Three-Piece Crib Set •3Pc-DYL $325

Dylan Swatch Card •DYL-SW2 $6

Soho Crib (see p. 4)

77866.597.2742

dylan three-piece crib set Set includes bumper, skirt and crib sheet. •3Pc-DYL $325 cloud bamboo fitted crib sheet •DYL-SH $36

hayes glider in White Matelasse with Flax piping (Grade C) •gL2-g605 $1,295 $ ikat pillow (See online Bazaar.) herringbone throw and brazillian rug (See website.)

Play date?

senegalese storage collection in Blue S–L •BXT $68–$148/$290 set of 3 bone deco frame rug (see p. 35)

menagerie bookends Giraffe 4"W x 10"D x 15"H •De-grAF, Hippo 4"W x 11"D x 7.25"H •De-HPPO, Dinosaur 4.5"W x 6"D x 6"H •De-DINO or Lion (not shown) •De-LION $58 each/$54 each for 2 or more

Born to glide.

Chambray PunchSprout White

8

Crib sheets à la carte

1. basics crib bumper One-piece hand-tufted bumper with contrast piping and ties. 100% cotton twill. Machine wash. Imported. Shown in Chambray, Sprout, Punch or White •BuB1 $115

2. basics crib skirt Classic straight skirt with contrast band along bottom. 100% cotton twill. Machine wash. Imported. Chambray, Sprout, Punch or White •cSB1 $68

3. coordinating fitted crib sheets Mix it up to create your dream crib, then swap in new sheets when you’re ready for a fresh look. 300-thread-count 100% cotton sateen. Machine wash. Made in USA. $36 each, or any 3 for $98

A. Air/Chocolate Diamond •AcDI-SH

B. Slate/Goldenrod Mosaic •grAm-SH

C. Blue Kaleidoscope •BLKL-SH

D. GrassTrellis •TreL-SH

E. Sprout Star •SPSTAr-SH

F. Spring Green Florentine •mAg-SH

G. Shell Trellis •STrL-SH

H. Pink/Mocha Florentine •PcHO-SH

I. Aqua/Melon Mosaic •AmmO-SH

J. Cloud Bamboo •DYL-SH

K. Green/Blue Club Stripe •BgcS-SH

L. Mocha Trellis •mTrL-SH

4. border frame rug 100% cotton dhurrie hand woven in India with knotted fringe. Chambray •rgcH, Sprout •rgSP, Blush •rgPK, Aqua •rgAQ or Pumpkin •rgOr 5 x 7' $375, 8 x 10' $775 $ , 9 x 12' $1,125 $

A B C D G JE H KF I L

Sold à la carte, starting at

$36

serenaandlily.com/nurserybasics

With just the right amount of color and detail, our versatile white twill bumpers and skirts make a great foundation. The fun part?

Creating a look you love with our wide selection of colorful sheeting patterns.

Add color. Add pattern. Mix it up. Keep it fresh. That’s the beauty of basics.

nursery basics

8

hayes glider •c-gLIDe-H $1,095–

$1,295 $ (See p. 31 for fabric options.)

soho crib by bratt decor•cr-BDe1 $695 $ (See p. 16.)

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10

Lulu sets the trends. She’s permanently

a few months ahead of the next big thing in fashion,

music and other cool stuff. Lulu’s special brand

of leadership is subtle…and very real.

lulu three-piece crib set •3p-lulu $325

lulu swatch card •lulu-sw2 $6

serenaandlily.com/lulu

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design tipsnursery

Strive for a balanced mix of your favorite looks. Don’t worry about sticking to a single style—

the important thing is to make the space

feel special to you.

Don’t be afraid to depart from pastels. remember: creating a memorable nursery

means stepping outside of what’s predictable.

Know when to save and when to splurge. Spend on a cushy upholstered glider to

comfort you during those 3 a.m. feedings.

Save by repurposing a dresser as your

changing table.

Design the nursery to fit your taste. Kids don’t have an opinion about their

surroundings until they get older, so enjoy

this little luxury!

Begin with bedding. every baby needs a safe and cozy place to

sleep. The bedding you choose sets the tone

for the rest of the space.

Be strategic with lighting. The room needs targeted light for reading

and diaper changes, a night light for a sense

of security and a dimmer switch for easing

transitions.

Make it easy to stay organized. Nothing beats open-top storage like bins,

baskets or other containers for effortless

clutter control—perfect for parents with no

time to spare.

Use art and accessories to establish a theme. Seek out unique items from fl ea markets and

online auctions for a more original look.

12 866.597.2742

Mother of three boys, Lily never had the chance to design a girl’s nursery of her own. But if

she had… she would have chosen our Kate Collection for its classic look. The fresh palette

and print suit her style perfectly—is it any surprise these are the colors Lily loves to wear?

Lily’sloving… the classic approach

kate three-piece crib set •3Pc-KATe $325

paint in Shell and Sprout (see p. 32)

13serenaandlily.com/kate

Lily’s rules of thumb

Find a color scheme you love, then use it throughout the space to

set the mood and unify the elements.

Find something original to give the space a personal twist—a sculptural lamp,

an antique tray, a monogrammed pillow.

Invest in a glider. It’s essential during the early days and transitions

beautifully to life beyond the nursery.

Organized storage is a nursery must-have—and you can never have enough of it!

Find a system that will grow with your needs.

”“ I love a classic nursery for the sense of familiarity and comfort it brings.

blush border frame rug•rgPK $375–$1,125

(see p. 35 for sizes and colors)

sarah bird lamp•LA-T03 $395

pink letter pillow•PINLeP $58

hayes gliderin White Twill (Grade A) with Sprout piping

•c-gLIDe-H $1,095 (see p. 31 for details)

Caroline Collection and Octavia Headboard (see website)

Campaign 3-Shelf Bookcase and Stow-Away Bins (see p. 41)

14

”“

Serena’sloving… a modern eclectic mix

I pair unexpected elements with bold colors throughout my house, so it felt natural to use them in the nursery, too. ben three-piece crib set

•3P-BeN $325

paint in Paddleboat (see p. 32)zodiac artwork (shown on opposite page, see p. 40)

Never one to stick to a single style, Serena blends the clean lines and bold colors

of modernism with a more eclectic sensibility. Blue becomes a bold turquoise.

Bunnies take a back seat to elephants. And the wall becomes a work of art.

serenaandlily.com/ben

15

nursery notesserena’s

pumpkin border frame rug•rgOr $375–$1,125

(see p. 35 for sizes and colors)

rolling storage crates•WBIN $88–$118

presidio gliderin White Twill (Grade A) with Aqua band

•gL3-g406 $995–$1,195 (see p. 31 for details)

Pick a design focal point and let it inspire the rest of the nursery. A piece of furniture,

a work of art…any item that’s special to you.

Bold colors feel vibrant and clean, especially when paired with modern designs

and geometric shapes.

get creative with storage. Seek out a unique yet functional solution and let

it accentuate your design direction.

Stay true to what inspires you and has meaning, and make sure the nursery is a room

you really love being in.

1

2

3

4

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1. marlo collection Inspired by traditional Mexican folk art, Marlo’s beautiful naturalistic motif brings a little magic to the nursery. Th e dense, silky embroidery is extra soft to the touch. Flat-style bumper is embroidered on both sides with white ties and a zip-pered slipcover that removes easily for washing. Single box-pleated skirt features an embroidered band. Fitted crib sheet is white 230-thread-count 100% Egyptian cotton. Machine wash delicate. Imported.

Marlo Th ree-Piece Heirloom Crib Set •3P-mLO $995

White Sateen Fitted Crib Sheet •cAmr-SH $36

Marlo Swatch Card •mLO-SW $6

2. marlo heirloom quilt (see website) A keep-sake that looks beautiful draped over a glider or crib rail. Flax linen with white fl ange and silky embroidery on corners. 300-thread-count 100% cotton sateen on reverse. Machine wash delicate. Imported. 32 x 45" •mLO-BL $150

3. marlo boudoir pillow All-over embroidery makes this simple boudoir pillow more centerpiece than accessory. Flax fl ange with white piping and silky embroidered design. Insert included. Machine wash delicate. Imported. 17 x 21" •mLO-BSP $118

4. flokati rug A fabulous way to freshen and warmup a space, our ultra-plush fl okati provides luxurious comfort under foot. Surprisingly versatile, it looks equally at home in the nursery, children’s rooms or more sophisticated grown-up spaces. 50% wool, 50% acrylic. Imported. 3.5 x 5.5' •FLK-35 $155, 5 x 7.5'•FLK-57 $345,

8 x 10'•FLK-810 $545 $

5. lotus floor lamp Delicately carved white plaster lends organic texture to this subtle yet stunning piece. Silk shade. 68"H x 13"DIAm BASe •LA-F01 $545

6. presidio glider Th e sleek, streamlined profi le of this compact glider makes it ideal for smaller spaces. Th e elegant shape looks just as fabulous in the living room as it does in the nursery. Tactile baseball stitching and a wide contrast band along bottom hem add to its charm. Impeccably crafted with a solid wood frame, swivel glider base, beautifully tailored slipcovers and double-wrapped foam-core cushions. Made in USA. Shown in White Twill (Grade A) with Flax band.(See p. 31 for complete fabric selection.) •g-PSDO $995 $

7. aleppo inlay table An instant conversation piece, this fabulous side table showcases the ancient process of inlay, originally developed in Syria. 28"W x 16"D x 31"H •TB-Acc10 $995/$1,750 set of 2 $

8. soho crib by bratt decor Clean, classic and contemporary with all the design features we love. 56"L x 32.5"W x 45"H •cr-BDe1 $695 $ (See website or p. 4 for more details.)

{ heirloom collection }With its dense, silky embroidery and

exquisite craftsmanship, our

Marlo Collection is destined to become

a treasured family heirloom.

Marlo Bumper Detail

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17

heirloom

Marlowas born with a case of wanderlust. She loves the

exotic locales and undiscovered corners, the local

markets and long train rides. We all know that Marlo will go

places in life. If we’re lucky, she just might take us with her.

serenaandlily.com/marlo

18

Natasha is full of surprises. You never know what she’s going

to say next, but you know it will be funny. And smart. And way too

wise for her years. Which is probably why we all turn to her for advice.

Natasha just has a way of putting everything in perspective.

natasha three-piece crib set Fresh, peaceful and sweetly sophisticated, Natasha is a perfect fit in the nursery. 300 thread count, 100% cotton sateen. Crib sheet in citrus pebble •3P-SHA $325

natasha swatch card •SHA-SW $6

presidio glider (see p. 31)

serenaandlily.com/natasha

19

natasha three-piece crib set Set includes bumper, skirt and crib sheet •3P-SHA $325 citrus pebble fitted crib sheet •SHA-SH $36

A refreshing mix.

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white damascus mirror Wood frame with intricate bone inlay design. Hand made. 30"W x 44"H •mr-301 $545 $

flokati rug 3.5 x 5.5' •FLK-35 $155, 5 x 7.5' •FLK-57 $345, 8 x 10' •FLK-810 $545 $ marina bedding collection matches Natasha, available in TWIN–cAL KINg (see website)white curvee table 20.5"W x 14.5"D x 27.5" •TB-crV-W $395

Softens up the room.

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Leo Collection Detail

1. leo collection Th e inspiration for Leo’s menagerie started with a 1960s ceramic horse we found at a fl ea market. Th e resulting collection is quirky and fun, in a freshened-up version of an all-American palette. Th ree-piece crib set includes 100% cotton sateen bumper with fl ax linen ties, 300-thread-count cotton sateen fi tted sheet in blue kaleidoscope, and a straight skirt with a double-decker trim of fl ax linen and indigo cotton duck. Bumper has zipper closure. Machine wash. Made in USA of imported fabrics •3Pc-LeO $325 Leo Swatch Card •LeO-SW2 $6

2. blue kaleidoscope crib sheet Overlap-ping circles in varying shades of blue mirror the refl ections of a kaleidoscope. 300-thread-count 100% cotton sateen. Machine wash. Made in USA of imported fabrics •BLKL-SH $36

3. hayes glider An essential in every nursery, our signature glider is built to last. Featuring a reinforced wood frame, double-wrapped foam-core cushions and a swivel glider base for superior comfort. Shown in White Twill (Grade A) with Flax piping •gL2-g406 $1,095 $ Also available: Ottoman •c-OTTO-S $350 $ (See p. 31 for styles and fabric options.)

4. hooded animal towels Th ere’s nothing cuter than a freshly bathed babe in a cozy hooded towel. Especially when they’re as cute as these. Double-layered, spa-grade 100% organic cotton terry on the inside with 100% organic French cotton knit on the exterior. Gener-ously sized for babies and toddlers •HTW-01 $38 (See website for additional styles and colors.)

5. chambray border frame rug Th e clean, geo-metric design coordinates perfectly with all of our baby and children's furnishings. 100% cotton dhurrie hand woven in India with knotted fringe. Use with a rug pad (sold separately) •rgcH 5' x 7' $375, 8' x 10' $775 $ ,

9' x 12' $1,125 $ (See p. 35 for additional colors.)

6. serena & lily paint Custom made with low VOCs in perfectly coordinating colors. Recommended color for Leo: Sterling •PAINT-Srg $45/gallon $ ,

$6/sample (See p. 32 for all colors.)

{5}

Paint shown in Sterling and Oatmeal (see p. 32)

21

Leois a free spirit. He’s open to the world and treats

every day like a new adventure. His sense of humor is what draws people

to him, but it’s his giant heart that makes them stick around.

soho crib (see p. 4)bone deco frame rug (see p. 35)

serenaandlily.com/leo

22

Wrenis a delight. She’s the youngest camp counselor and the first to

swim across the lake…at night. The kids idolize her because she’s fearless

and love her because she speaks their language, and miss her because

…she’s Wren.

serenaandlily.com/wren

heirloom

23

1. wren collection Wren’s design has a little bit of magic in it, which is probably why it continues to be one of our most sought after designs year after year. Th e exquisite crewelwork is all done by hand on luxe 350-thread-count Egyptian cotton, elevating the collection to heirloom status. Flat-style bumper is embroidered on both sides with white ties and a zippered slipcover that removes easily for washing. Box-pleated skirt features an embroidered band. Fitted crib sheet is white Egyptian cotton with embroidered corners. Machine wash delicate. Imported.

Wren Th ree-Piece Heirloom Crib Set •3P-WreN $995

Wren Embroidered Crib Sheet •WreN-ecS $80

Wren Swatch Card •WreN-SW2 $6

2. wren boudoir pillow (Not shown, see website.) A charming accent with keepsake status. Pale blue 350-thread-count Egyptian cotton with white fl ange and delicate crewel-embroidery. Insert included.13 x 17"•WreN-BSP $118

3. binth baby book Handcrafted in the USA with the utmost care, this beautiful album from Binth includes 52 screen-printed pages illustrated with charm-ing woodland creatures. Thoughtfully designed with space for photos and memories, this book will take you from baby's birth through 3rd birthday celebration. 10.5"W x 7.75"H •BOOK-BINTH $110

4. serena & lily paint Custom made for us with low VOCs in perfectly coordinating colors. Recom-mended for Wren:Sunshine•pAINT-suN, Air •PAINT-AIrandGrass •PAINT-grA$45/gallon $ , $6/sample

5. turquoise moroccan leather pouf Perfect as a footstool or extra seating, our fabulous poufs are at home in any room of the house, from the living room to the playroom. Handmade by artisans in Mo-rocco, each one is unique, with subtle variations in color. Individual pieces of leather are dyed to perfection, then stitched together and embroidered by hand. The poufs are then filled with dense cotton, which takes longer to assemble but results in a substantial, sturdy construction that lasts for years to come. 12"H x 20"DIAm •cH11 $450 (Available in additional colors, see website.)

6. hayes glider Essential in every nursery, our signature glider is built to last. Featuring a reinforced wood frame, double-wrapped foam-core cushions and swivel glider base for superior comfort. Shown in White Twill (Grade A) with Sprout piping •gL2-g401 $1,095

$ Also available: Ottoman •c-OTTO-S $350 $ (For details and more fabrics, see p. 31.)

Crewel Embroidery Detail

{3}

Paint shown in Sunshine, Air and Grass (see p. 32)

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24 866.597.2742

1. graham collection Graham’s understated seersucker is warmed up with sunny golden accents and our rich mosaic print. Bumper is slate seersucker with goldenrod cotton piping and ties and a zippered cover that removes easily for washing. Straight crib skirt is white brushed canvas with a slate seersucker band and goldenrod trim. Fitted crib sheet is 230-thread-count 100% cotton in a mosaic print. Machine wash. Made in the USA of imported fabrics.

Graham Three-Piece Crib Set •3P-grAm $325

Slate/Goldenrod Mosaic Fitted Crib Sheet •grAm-SH $36

Graham Swatch Card •grAm-SW2 $6

2. goldenrod letter pillow A perfect way to personalize the nursery. Indigo letter with goldenrod piping and mosaic sides. Primaloft filled. Made in the USA of imported fabrics. 14" SQ •gOLLeP $58

3. rolling storage crates Great as a rolling book cart, toy bin or catchall for odds and ends. Made by hand with subtle distressing for a vintage look, no two are exactly alike. Each crate is detailed with one of four stencils, chosen at random: Soft Drinks, Lemon-ade, Super Seven or White Star. Cutout handles and a super-smooth finish make them completely kid-friendly. Bright orange casters add an industrial feel •WBIN $88–$118

4. bird’s nest hanging lamp Sculptural and airy, this stunning centerpiece introduces a naturalistic element to the room. Hand woven from organic materi-als. 16.5"H x 16.3"DIAm •LA-H01 $245/$445 set of 2

5. george collection George’s mix of seersucker, mosaic and chambray creates a look that’s familiar, cool and classic. Duvet features unique buffalo-nickel button closures.

George Duvet & Euro Sham •geO

TWIN–Full/QuEEN $180–$230, EuRO $78

Slate/Goldenrod Mosaic Sheet Set •grmO

TWIN–Full/QuEEN $110–$170

Goldenrod Color Frame Sham •gOLcF-SS $58

Slate/Goldenrod Mosaic Slate Seersucker

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George Collection

25

is hip. And this gets him noticed for

all the right reasons. He’s got that creative energy you sense

in lead singers and leading men. It’s his form of expression.

We know he’ll chart his own path.

Graham

serenaandlily.com/graham

26 serenaandlily.com/blake

Blakeradiates magic. Rooms light up when

he walks in. He’s into a little bit of everything—baseball,

drama, math, government— and has friends from all walks

of life. It doesn’t matter what town he’s in,

someone always says hi to Blake.

27

1. blake collection Blake combines club stripes and polka dots in cool shades of blue and green–perfect for a boy or a girl. Th e bumper has blue/green club stripe twill on both sides, blue pique on top and white piping and ties. Zippered cover removes easily for washing. Straight skirt is light blue pique with blue/green club stripe band and white trim. Fitted crib sheet is 230-thread-count 100% cotton in sprout polka dot. Machine wash. Made in the USA of imported fabrics.

Blake Th ree-Piece Crib Set •3P-BLAK $325

Sprout Polka Dot Fitted Crib Sheet •BLAK-SH $36

Blake Swatch Card •BLAK-SW2 $6

2. ashbury glider A compact shape and square armrests make the Ashbury silhouette a versatile piece that can stay in your child’s room for years. Made in the USA with durable wood frames, swivel glider bases and plush double-wrapped foam-core cushions for ultimate comfort. Shown in Sky Blue Twill (Grade A)

with White piping 32.5"W x 33"D x 34"H •gL-g405

$1,095 $ , Matching Ottoman (Grade A) •c-OTTO-S $350 $ (for details and more fabrics, see p. 31).

3. sprout letter pillow Our charming Letter Pillows are the perfect way to personalize your child’s bed. Available in six diff erent styles to suit a range of tastes. All have contrast trim and side panel fabric. Insert included. Made in the USA of imported fabrics. 14" SQ Shown in Sprout •SPrLeP $58 (See p. 51 for more colors.)

4. campaign 2-shelf bookcase Well designed, well made and (did we mention?) fully assembled. Th is is our answer to the need for simple, streamlined storage. In just-perfect shades with a rich, glossy fi nish that’s practically bullet-proof. Solid construction lasts through the kid years and beyond. Available in White or Gray. 42.5"W x 18"D x 35"H •ST-23 $425 $ (See entire collec-tion, p. 41)

5. stowaway bins Our take on your basic canvas catch-alls, these super sturdy bins are expertly tailored to withstand years of wear and tear. Th oughtful details like extra padding and lovely subtleties in color take them a step beyond the usual fare. Standard size fi ts most shelv-ing. 11.5" SQ Shown in Sprout. Also available in Punch, Indigo or Mocha (see p. 41) •SB1m $48 each

6. border frame rug Th e clean, geometric design coordinates perfectly with all of our baby and children’s furnishings. 100% cotton dhurrie is hand woven with knotted fringe. Spot clean. Imported. Shown in Sprout. Also in Chambray, Blush, Pumpkin or Aqua (see p. 35). •rgSP 5 x 7' $375, 8 x 10' $775 $ , 9 x 12' $1,125

$ . Rug Pad recommended (see website).

{2}

{3}

Paint shown in Air and Sprout

{6}

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28

cameron three-piece crib set •3P-cAmr $325

cameron swatch card •cAmr-SW2 $6

Cameronis reflective. She’s one of life’s great observers, and she has the insight to prove it. Cameron is always taking it in and no one will be surprised in the least when she publishes her first novel.

serenaandlily.com/cameron

29

rest easyOur impeccably-crafted organic crib mattresses provide a healthy, happy spot

for baby to sleep, all done with our signature quality and style.

Organic Crib Mattress Pad

“”

For us, it’s about making the most responsible choices we can and feeling good about the fabrics our families sleep on every night.

quilted innerspring organic crib mattress 100% Greenguard Certifi ed. Keep your baby free from toxins by using a crib mattress made from organic materials. Featuring a 1,000-coil innerspring assembly, covered with 100% certifi ed organic cotton and eco-wool padding hand-tufted between two layers of certifi ed organic cotton fabric, our mattress off ers comfortable, solid support that is built to last 28 x 52" •INSerT-Ocm $460

organic crib mattress pad When we wanted to track down a crib-mattress pad that was 100% organic through and through, we went to the pioneers in the organic-fiber industry — a small company founded along the bluffs of Northern California. Quilted in 2" squares, this cloud-white pad is constructed of a single layer of organic cotton batting, with organic cotton sateen on one side and organic cotton percale on the other. It sits flat and smooth on top of the mattress and under a crib fitted sheet, without any straps, contours or elastics. Global Organic Textile Standard (GOTS) certified and produced using fair labor practices •Ocm-PAD $98

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It’s about comfort. And style. But mostly, it’s about sleep. A glider is, quite possibly, the most important piece of furniture you’ll ever invest in.

serenaandlily.com 31

Ashbury GliderTh e most versatile shape, with classic lines and a nice, deep seat.

Ottoman orGliding Ottoman

Hayes Glider Our most popular silhouette, with a higher, dad-friendly back.

Presidio Glider Streamlined without sacrifi cing comfort, the Presidio is ideal in smaller spaces.

36"H 34"H

SeAT18"H

SeAT18"H

SeAT20"H

SeAT20"DSeAT

20"D

SeAT20"D

Impeccably crafted with solid wood frames, deep seats and a gliding base. Add a coordinating ottoman to complete the set or a beautifully tailored slipcover—now sold separately so you can change up the look at any time.

Design your own at

serenaandlily.com/gliders

the serena & lily

glider collection

Delivery TimesQuick Ship Available! Most upholstered furniture requires 8-10 weeks for construction. Certain Glider and Ottoman styles arenow available for Quick Ship and arrive in 2-4 weeks. Call 866-597-2742 or visit website for details. Upholstered items are not returnable.

Celery Jaipur Bark Jaipur Coral JaipurFog Diamond

Khaki Twill

Light PinkBasketweave

Almond Basketweave

Pink PunchBasketweave

White Diamond Matelassé

Indigo Cotton Duck

Chocolate Cotton

Sprout Twill Sky Blue Twill

Bisque Diamond

White TwillNavy Twill

Coral Diamond

Aqua Twill

design it online!Choose your favorite shape, fabric and piping to create a look you love. Visit us online to see over 20 fabric options.

grade a

grade b

grade c

It’s about comfort. And style. But mostly, it’s about sleep. A glider is, quite possibly, the most important piece of furniture you’ll ever invest in.

Presidio Glider 31"W x 34"D x 34"H •g-PSDO

Grade A $995, Grade B $1,095, Grade C $1,195 $

Hayes Glider 34"W x 36"D x 36"H •c-gLIDe-H

Grade A $1,095, Grade B $1,195, Grade C $1,295 $

Ashbury Glider 32.5"W x 33"D x 34"H •c-gLIDe-A

Grade A $1,095, Grade B $1,195, Grade C $1,295 $

Gliding Ottoman 25"W x 25"D x 18"H

Grade A $450, Grade B $550, Grade C $650 $

Classic •c-OTTO-g or Presidio (not shown) •PgO

Ottoman 24"W x 19"D x 17"H

Grade A $350, Grade B $450, Grade C $550 $ Classic •c-OTTO-S or Presidio (not shown) •PSO

See website for slipcover only.

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We’ve boiled down the essence of perfect color with our signature paints: 34 matte wall colors and 2 trim colors formulated to coordinate perfectly with

our bedding and upholstery collections. (See website for colors and detailed descriptions.)

serenaandlily.com/paint

the serena & lily

paint collection

$45/gallon $ , $6/4-oz. sample, $9/dry sample 18 x 14" swatch(Please note that paint and paint swatches are not returnable.)

citrine •PAINT-cTrN

sterling•PAINT-Srg

dove•PAINT-DOVe

marine•PAINT-mrN

sprout•PAINT-SPr

pool•PAINT-POOL

navy•PAINT-NAV

grass•PAINT-grA

wharf •PAINT-WrF

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color sets the mood in a room. A more vivid shade creates energy, while a softer palette sets a soothing tone.

order paint samples 866.597.2742

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low vocsand low odor make our paints a healthier alternative— for your family and the planet.

juice•pAINT-JuI

hydrangea•PAINT-HYD

sand•PAINT-SND

oatmeal•PAINT-OAT

punch•pAINT-puN

persimmon •PAINT-PrS

saddle•PAINT-SAD

chocolate•PAINT-cHO

dandelion•PAINT-DLN

shell•PAINT-SHL

weathered coral•PAINT-crL

lilac•PAINT-LIL

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We like to think of our rugs as artwork for your floor. And the bonus—

they feel as good as they look.

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We like to think of our rugs as artwork for your floor. And the bonus—

they feel as good as they look.

brazilian rug •RuG 4 x 6' $750, 5 x 7' $1,200,

8 x 10' $1,900 $

flokati rug •FLK 3.5 x 5.5' $155, 5 x 7.5' $345,

8 x 10' $645 $

the serena & lily

rug collection

new! chevron jute and hemp rug •rg45 5 x 7' $345,

8 x 10' $745 $ , 9 x 12' $1,100 $

new! metallic suede and hemp rug •rg44 5 x 7' $295,

8 x 10' $695 $ , 9 x 12' $945 $

deco frame rug Navy •rgNV, Bone •rgSN, Stone •rgSN or Leaf •rggN 2.6 x 10' $275 (In select colors. See website.) 5 x 7' $395,

8 x 10' $795 $ , 9 x 12' $1,150 $

feather rug Navy/Cobalt •rgFr5, Bark/Smoke •rgFr1, Army/Orchid •rgFr2, Army/ Turquoise •rgFr3 or Orchid/Army •rgFr4

5 x 7' $395, 8 x 10' $795 $ , 9 x 12' $1,150 $

border frame rug Blush •rgPK, Sprout •rgSP, Chambray •rgcH, Aqua •rgAQ or Pumpkin •rgOr 5 x 7' $375, 8 x 10' $775 $ ,

9 x 12' $1,125 $

dhurrie rug collection Our favorite design motifs reinvented for the floor. 100% cotton handwoven in India.

textured rug collection

gobi frame rug Dove •rgDV or Sand •rgSD 2.6 x 10' $275 (In select colors. See website.) 5 x 7' $395, 8 x 10' $795 $ , 9 x 12' $1,150 $

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serenaandlily.com/kidsdecor36

things we love for kids Fill their spaces with unique artwork and fun storage solutions that inspire them to be creative...and pick up their toys at the end of the day.

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1. senegalese storage collection Shown in Blue and Pink S–L •BXT $68–$148/

$290 set of 3

2. campaign storage White 2-Shelf Bookcase 39"W x 15"D x 32"H •ST-23 $425 $ 3. mocha stowaway bins 11.5"SQ •SB1m $48 each

4. kuta tin boxes •NSBX-01 $58 set of 5

5. zodiac art 17"W x 9.5"H •Ar08 $98 each

6. rolling storage crates S-L •WBIN $88–$118/$188 set of 2

7. border frame rug in Chambray •rgcH 5 x 7' $375, 8 x 10' $775 $ , 9 x 12' $1,125 $ 8. new! elephant poufs 18"SQ •cH19 $395

9. new! coco play table & stools •TB-PT4 $325

10. zodiac pillows 20"SQ •D06 $88

11. herringbone bed blanket TWIN–KINg Plum •BA205, Autumn •BA206 or Mist •BA207 $255–$385 Special Price $204–$308

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what’s your sign? The kid-pleasing gift with a personal twist.

Discover one-of-a-kind art and other treasures at our online Bazaar.

serenaandlily.com/bazaar

new! coco play table & stools

3737

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this is how we do

the playroomIf there’s any room in the house

where you can truly unleash your creative vision, this is it. Think of the playroom

as an expression of all the colorful, quirky things you and your kids love

and go for the wow factor.

1. campaign storage Our answer to the need for simple, streamlined storage. Solid construction with a rich, glossy finish that’s practically bullet-proof. Conve-niently designed to work with a variety of different-sized bins. And the best part? No assembly required.

2-Shelf Bookcase 39"W x 15"D x 32"H •ST-23 $425 $

Storage Bench* 41"W x 15"D x 19"H •ST-13 $375 $

*Includes upholstered storage-bench cushion, available in your choice of Sand Cotton or our Diamond print, now in ten colors. (See website for fabric options)

Also available (see p. 41):Bedside Table 15"W x 15"D x 32"H •ST-21 $245 $

3-Shelf Bookcase 39"W x 15"D x 45"H •ST-33 $525 $

2. stowaway bins Our take on your basic canvas catch-alls with construction and details that take them beyond the usual fare. Standard size fits most shelving. 16"SQ. Sprout, Indigo, Mocha or Punch (see p. 41). •SB1m $48 each

3. whipstitch poufs Our practical yet stylish seating comes in unexpectedly rich shades, with snug whip stitching in fun contrast colors. Made of heavy-duty cotton linen with center tuft and 100% wool fill for substantial support. Spot clean. Imported. 16"SQ Turquoise/Pumpkin •cH15-02 or Fuchsia/Turquoise •cH15-04 $148 Special Price $118 Also available in Army/Aqua or Slate/Yellow (see p. 41.)

4. havana stools These cheery woven stools add an extra pop of color wherever they go—indoors or outdoors, from the playroom to the patio. A metal frame with tightly woven plastic makes them airy and fun, yet sturdy enough to host budding artists. Shown in Tall/Lime and Mango 14"DIAm x 20"H •cH16 $88

Also available in Low/Multi (see website).

5. serena & lily paint Custom made for us with low VOCs in perfectly coordinating colors. Marine•PAINT-mrN $45/gallon $ , $6/sample

zodiac art 17"W x 9.5"H •Ar08 $98 each

havana stools Low/Multi 17"DIAm x 18"H •cH17 or Tall/Lime or Mango 14"DIAm x 20"H •cH16 $88

campaign storage 2-shelf bookcase 39"W x 15"D x 32"H

•ST-23 $425 $

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Orange Basketweave

Red Star

Grass Trellis Shell TrellisAqua Trellis

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campaign storage 3-shelf bookcase 39"W x 15"D x 45"H •ST-33 $525 $

campaign storage bench 41"W x 15"D x 19"H •ST-13 $375 $

campaign storage bedside table 15"W x 15"D x 32"H

•ST-21 $245 $

Modular shelving that fits all bins. A fun mix of seating that keeps it fresh.These are the building blocks of a fabulous, functional playroom.

the plug-and-play room

new! elephant poufs 18"SQ Leaf/Turquoise •cH19-02, Bay Blue/Pewter •cH19-03 or Carrot/Punch •cH19-01 $395

stowaway bins 11.5"SQ Punch, Mocha, Indigo or Sprout•sB1M $48 each

whipstitch poufs 16"SQ Turquoise/Pumpkin •cH15-02, Fuchsia/Turquoise •cH15-04, Army/Aqua •cH15-01 or Slate/Yellow •cH15-03 $148 Special Price $118

everything bins Classic Shelf Bin 14"W x 10"L x 6.5"H •AB-4 $48 Large Storage Bin 15"W x 15"L x 12"H •AB-2 $85 Shown in Blue Kaleidoscope and

Navy Basketweave. Also available in patterns shown above.

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the present moment We believe that life’s big (and little) moments are meant to

be cherished. To us, that means taking the time to find the perfect gift and

wrap it just so. Sending a thoughtful thank you note.

Stopping to celebrate the moment you’re in with the people you love.

serenaandlily.com/babygifts

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aden & anais baby blankets in Aqua •SWB-SL03 $50, set of 4 (see p. 48)

chicken hooded animal towel •HTW $38 (see p. 20)

letter pillow in Pink •PINLeP $58 (Additional colors, see p. 51)

nursery basics in Sprout $68–$115 (see entire collection, p. 8)

take me home gift set in Indigo •TmH $68

Also in Punch or Sprout (see p. 48)

safari baby blankets in Blue/Natural •BKT3-02 $45 (see p. 49)

prague gypsy tote •TTe01 $175

(Additional styles, see p. 44)

serenaandlily.com/babygifts

with something from our hand-picked

list of favorite gifts.

Celebratenew arrivals

sausalito moses basket in Sprout/Cloud •SBA $250 (Additional colors, see p. 45)

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gypsy tote The ultimate undiaper bag, our Gypsy Totes are as fabulous as they are functional. Sturdy 100% cotton duck with leather detailing and magnetic closure. Imported. 17"W x 22"H Peacock or Prague $175; Caravan or Stinson $175 Special Price $122 (See website for coordinating accessories.) Caravan Collection •TTe04

Peacock Collection •TTe03

Stinson Collection •TTe05 Prague Collection •TTe01

Why we love the Gypsy ToteIt’s got a pocket for everything.

It hangs perfectly over your stroller handle.It scrunches up to fi t inside another bag.Th e nylon interior wipes clean with ease.

It’s only a diaper bag when you want it to be.

serenaandlily.com/gypsytote

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sausalito moses basket Made of heavyweight cotton duck with nautical detailing, contrast trim and rope handles. Includes canvas basket, mattress, fi tted sheet and bumper with twill-tape ties. Ideal for ages 0-4 months. Sheet is 230-thread-count 100% cotton. Made in USA of imported fabrics. Available with monogram for $15 extra. (Additional sheets sold separately, $28. See website.)

Chocolate/Chambray Natural canvas basket with chocolate trim, air/chocolate diamond fi tted sheet, chambray bumper and apple-red ties •SBA-cc $250

Ruby/Sunshine Natural canvas basket with ruby trim, ruby/sunshine mosaic fi tted sheet, pink pixie dot bumper and mandarin ties •SBA-rS $250

Flax Linen/White Flax linen-covered canvas basket with white ties and three sheets to choose from: shell trellis, mocha trellis or aqua trellis •BASKeT-004 $250

Sprout/Cloud Natural canvas basket with sprout trim, cloud bamboo fi tted sheet, white piqué bumper and cloud ties •SBA-Sc $250

Our take on the traditional Moses Basket, inspired by the classic canvas sail bags spotted on the Sausalito docks right outside our studio.

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size chart our size height weight us size

50cm 18-22 in. 6-12 lb 0-6 mos.

60cm 22-26 in. 10-16 lb 6-12 mos.

70cm 26-30 in. 14-21 lb 12-18 mos.

80cm 30-34 in. 20-27 lb 18-24 mos.

90cm 34-38 in. 26-33 lb 24-36 mos.

serenaandlily.com/hannaandersson

new! hanna andersson organic cotton baby sleeper Every sweet detail of these cozy sleepers was considered, from the pure organic cotton to the comfy, easy-zip design. Featuring our signature prints and palette. Made of 100% organic cotton. Ma-chine wash. Made in Peru. Available in sizes newborn to 3 years. See sizing chart $36

a dream collaboration... When we decided to bring our signature prints to baby clothing,

we knew exactly who our dream partners would be. Famous for their wonderfully cozy organic cotton sleepers, along with their

commitment to enduring quality, we’re thrilled to introduce

serena & lily by

Orange Star •HB2 Blue Turtle •HB1 Blue Stripe •HB3

Anna Floral •Hg2 Mini Floral •Hg1 Pink Stripe •Hg3

Sprout Tile •HN2 Sprout Turtle •HN1 Aqua Stripe •HN3

the cutest pajama party ever.

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aden + anais blankets by serena & lily A collaboration with one of our favorite designers, these infamous swaddle blankets feature our signature prints and are available exclusively through Serena & Lily. Natural 100% cotton muslin is super-soft, breathable and gentle on baby’s skin—ideal for swaddling newborns. Also great as a sunshade for the stroller, ground cover for on-the-go changes and a lightweight layer on warmer days. Machine wash. Set of four. Aqua •SWB-SL03, Pink •SWB-SL01 or Slate •SWB-SL02 47"SQ $50 set of 4

organic take me home gift set The perfect gift for new arrivals, featuring a newborn gown, cap and swaddling blanket in pure white organic cotton with contrast trim and tassels. Set is beautifully packaged inside our Newborn Keep-sake Box, a wonderful place to store mementos from baby’s first year. Photo frame and journal space on interior lid allow for personalization. All pieces made with 100% organic cotton, exclusive of decoration. One size. Machine wash, tumble dry low. Imported. Grass •TmH-g, Punch •TmH-P or Indigo •TmH-I $68

Be ready for your next shower (and the one after that) with our four faves for new moms. Stop by our online giftshop for more of our baby favorites.

serenaandlily.com/babygifts

Make it your go-to gift.

Aqua Collection

Pink Collection

Slate Collection

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Aqua/Melon Mosaic Collection

Citrus Pebble Collection

Red Star Collection

burps & bibs An update to one of our favorites, these sweet basics are a practical yet pretty gift for expecting moms. 100% cotton. Machine wash. Made in USA. Set includes burp cloths and one bib, wrapped in thick grosgrain ribbon. Aqua/Melon Mosaic •BNB-05, Citrus Pebble •BNB-06 or Red Star •BNB-04 $35

safari baby blankets A dream collaboration with acclaimed Austrian textile company David Fussenegger. We love the way our iconic Safari print looks on these supremely soft flannel blankets. Great for stroller rides and floor time, they make a wonderful gift for any new parents. Available only at Serena & Lily. 95% cotton/5% rayon. Machine wash. Pink/Natural, Citrus/Aqua or Blue/Natural 27.5" x 35.5" •BKT3 $45

serenaandlily.com/babygifts

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Order online 24 hours a day atserenaandlily.com

or call Mon–Fri 7am–6pm pst 866.597.2742

{ }

gift certificatesCan’t decide? A gift certifi cate is always a welcome treat. We have two options, both available at serenaandlily.com or by calling 866.597.2742.

E-Certifi cates If you need to get it there in a hurry, our e-certifi cates can be emailed immediately in any denomination you choose.

Paper Certifi cates If time allows, our specially packaged paper certifi cates make a beautiful, shower-worthy gift. Th ey arrive in our signature box and are available in any denomination.

gift wrapWhen you send a Serena & Lily gift, we take special care to package it thoughtfully— just the way we’d send our own. For a charge of $10, we hand wrap our gifts the old-fashioned way, with thick paper, beautiful ribbon and a personalized message.

gift registryFrom designing your fi rst nursery to choosing your favorites for a shower or special holiday, let your friends and family know exactly what you want. See our personal gift registry at serenaandlily.com/gift-registry.

We strive to ensure the accuracy of all information in the catalog. However, we cannot be responsible for misprints and errors. Prices subject to change.

quality guaranteeWe are confi dent that the quality of our merchandise will meet, if not exceed, your expectations. We work with some of the best factories in the world and select partners that we believe are unique in the marketplace and uncommonly good. If for any reason you are not happy with your purchase, we will make it right. We want you to be completely satisfi ed.

easy returnsWe stand by our merchandise 100%. If you need to make a return, just follow the instructions on your packing slip and mail it back to us within 30 days for a refund. (Note that we cannot accept returns on certain items such as custom upholstery, fabric yardage, swatches, paint, Bazaar and fi nal-sale items. See website for details.)

quick shippingOrders are fi lled as quickly as possible; we’ll let you know if we encounter any delays. We currently ship only to the U.S., Puerto Rico and Canada. Please see the Shipping Policy page on our website for rates and other information. For an additional $15, we can arrange for rush (2-day) delivery. Some items are bulky/heavy and require a charge in addition to the regular costs listed on the shipping chart. Th ese items are indicated with the symbol $ . Please see website for delivery service options and surcharges.

privacy mattersWe sometimes make our mailing list available to carefully screened companies. To remove your name from our list, please call us at 866.597.2742 or email: unsubscribe@serenaandlily.com.

Gift giving should be a simple pleasure. We make it easy with gift certifi cates,

a registry of their favorites and beautiful gift wrap for every occasion.

talking shopFrom speedy shipping to easy returns, we strive to make

your shopping experience a pleasure.

For complete details see our websiteserenaandlily.com

51866.597.2742

personalized ceramic set Handmade for Serena & Lily by local California artisan Alex Marshall, these unique ceramic pieces put a fresh spin on a classic keepsake gift. Great at mealtime, but also as décor in the bedroom–display a plate on the wall or use the cup to hold functional items on the changing table or dresser. Microwaveable, residential-dishwasher safe and can be warmed in the oven. Made in USA. Allow up to six weeks for delivery.Spring Green, Blush or Lapis •ce3F08 $118 set of 3

letter pillows Our charming Letter Pillows are the perfect way to personalize your child’s bed. Available in six diff erent styles to suit a range of tastes. All have contrast trim and side panel fabric. Insert included. Made in the USA of imported fabrics. 14" SQ Chocolate •cHOLeP , Sprout •SPrLeP , Red •reDLeP , Goldenrod •gOLLeP , Lime •LmLeP , Pink •PINLeP or Aqua (shown right) •AQLeP $58

SERENA & LILY, INC.10 Liberty Ship Way, Suite 350Sausalito, CA 94965

Order online atserenaandlily.com or call us toll-free866.597.2742

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P r S r T STDus pOsTAGE

PA I DSerena & Lily, Inc.

nursery style by Serena Dugan & Lily KanterNursery Style is an inspiring guide to finding your personal style and creating a one-of-a-kind nursery. Whether you seek a traditional, modern, vintage or eclectic look, each chapter shows you how to implement your theme with color, fabrics, furniture and accessories. We’ve also included dozens of ideas for storage, comfort and safety, making this the ultimate start-to-finish guide to decorating baby’s room. Published by Chronicle Books. 144 pages, hardcover •BOOK-NS $29.95

serena & lily’s

Nursery StyleOur book was built on a simple premise: Your baby’s room should be an extension

of your style—a place you and baby both love to be.

See our “crib notes” onlineserenaandlily.com/baby