Fall 2007

Meeting Of the WOW minds…

THIS ISTHE ONLYWAY WEWILL WIN!

THE

TEAM

PANAMA JACK AMBER LEE

PANAMA JACK IN THE MORNING 5-9AM

THE “BIRD MAN”

PANAMA JACK IN THE MORNING 5-9AM

TARZAN DAN 9AM-2PM

“THE OUTLAW” DON JARRETT 2-7PM

ROBIN 7 TO MIDNIGHT

ALL WEEKEND

THE “CLIFF HANGER”

WHAT IS THE TARGET OF THE RADIO STATION?

WHO IS THE W DEMO? WOWCOUNTRY

1043 IS THE……………TARGET!ALWAYS

ALWAYS MAKE THE TARGET… …

NOTHING IS MORE IMPORTANT THAN… ..

The Difference• ONE HUNDRED AND FOUR IN A ROW~

•WOW ALWAYS TELLS YOU THE ARTIST & TITLE TO EVERY SONG.

•THE STATION WITH THE MOST FUN & MOST MUSIC~

•LIVE & LOCAL 7 DAYS A WEEK.

•YOUNG, HIP, NOW… .

The DifferenceMAKE SURE YOU TAKE CREDIT FOR WHAT YOU DO ON THE AIR.IF YOU DON’T TELL THEM AND TAKE CREDIT FOR IT, LISTENERS MIGHT THINK KIZN DID IT!

LISTEN TO YOUR LISTENERS THEY WILL RESPOND WHEN YOU DO SOMETHING GOOD.

RECYCLE WHEN YOU DO SOMETHING SPECIAL.

SAY YOU’RE GOING TO DO IT, DO IT, SAY YOUDID IT AND THEN TELL’EM AGAIN.

AND THEY WON’T WHEN YOU DO SOMETHINGNOT SO GOOD.

KNOW HOW TO PLAY THE ARBITRON GAME?

RECALL- RECALL- RECALL

UNTIL P.P.M. IS A FACTOR

BE COMPELLING

HOW DO I DO IT?

MAKE AN IMPRESSION ON SOMEONE

BE INTERESTING

SAY INTERESTING THINGS ABOUT INTERESTING PEOPLE THAT MAKES NON INTERESTING PEOPLE SOUND MORE INTERESTING

ALWAYS REMEMBER

ALSO REMEMBER~YOU ARE RUNNING FOR ELECTION.

LISTENERS ARE ASKED TO VOTE.

WHAT IS THE NAME ORFREQUENCY OF THE STATION YOUARE LISTENING TO?

RECALL!

RECALL!

RECALL!̀ `

AGAIN

ONLY ASKS ONEQUESTION?

WHAT IS THE NAMEOR FREQUENCYOF THE STATION

YOU ARELISTENING TO?

ASK YOURSELF AQUESTION.

WHAT DID YOU HAVE FOR BREAKFAST, LUNCH & DINNER EACH DAY SINCE LAST THURSDAY?

RECALL IS THE KEY.

80% OF ALL RECALL IS

FREQUENCYAND CALLS

WITH ALL THE HARDWORK YOU DO… ..

• IT WOULD BE A SHAME IF A LISTENER WROTE “THAT MORNING SHOW WITH THAT GUY AND THAT GIRL.”

• OR… .”THAT RADIO STATION ON THE RIGHT SIDE OF THE DIAL.”

• OR… ”YA KNOW THAT COUNTRY STATION THAT PLAYS MY FAVORITE SONGS.”

•TO MAKE A NEW FRIEND

•TO SAY SOMETHING INTERESTING

•TO SELL THE WOW! DIFFERENCE

•TO CROSS PLUG THE MORNING SHOW

•TO TELL THEM WHO THEY ARE LISTENING TO

IF ALL YOUR LISTENERS WERE HERE IN PERSON, WHAT WOULD YOU SAY TO KEEP THEM

INTERESTED FOR 15 MORE MINUTES?

•PLAY THE HITS

•BE TOPICAL

•BE LOCAL

•TELL LISTENERS WHAT YOU’RE GOING TO DO

•THEN DO IT

•BE WOW!

RATINGS FACTS

RATINGS FACTS

WE NEED TO WIN!ADULTS 25-54

KIZN

KQFC

CUME ___ TSL

47,700 7:30

38,300 4:45

18,100 5:00

THE WOW! GOAL

ADULTS 25-54

CUME 35,000TSL 7:00

KIZN

KQFC

CUME ___ TSL

47,700 7:30

38,300 4:45

18,100 5:00

GO GET’EM TEAM!

ANY?COMMENTS