Fairy Tailors - Case Studies - AL Cafetero [EN/US]
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Transcript of Fairy Tailors - Case Studies - AL Cafetero [EN/US]
Who are we?
„We are Fairy Tailors. We sew brands‘ stories that arouse interest, evoke emotions, and
become an unique experience. All of that on social media which we just love.”
Strategy
1. Activate an existing fan base and turn over the guest ratio from
70:30 (current vs. new) to 30:70 (current vs. new).
2. Create a communication language that differs from a competition.
3. Event management (connect on-line and off-line events). Promote events and make sure there‘s a lot of people there.
1. We based the coffeehouse communication concept
on the character of Charles The Coffeeman who has a genuinely unique and inimitable style of communication and personality.
2. We created a concept of events, that, thanks to FB communication and newsletters (The Coffeman Gratifier), have been sold out regularly.
Brief
Solution
Enjoyed it? Let us know!
www.fairytailors.cz [email protected] www.facebook.com/fairytailors.cz @FairyTailors