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Clémen t in e Duba s

Hote l Pre s en ta t i onCanadian largest hotel chain in North America, buit in 1907 in San Francisco

Fairmont Hotels & Resorts is operating in a socially and environmentally sustainable fashion

It has been a leader in the area of environmental stewardship through its award-winning Green Partnership Program

Cus t omer Dec i s on Journey● Huge Communication on Pinterest which is a good

approach for instance for bridal accounts :

-They pin on the pictures (venues, decoration, cake, …) and they can share with others. That gets the word out there

Also the usual social network, which is just obligation now for any hotel brand that wants to be known.

Cell phone app, to book a room online and live, app that you can download straight from the official website

Area t o improv e● Be more interactive : as in maybe create bornes in airport

that smartphone can scan and see the availability and every service that the hotel has to offer (for instance create an interactive conference room)

● More visibility, even if its a luxury hotel, they still need to advertise their brand and communicate on it

Digi ta l Marke t ing Ini t i a t i v e s● « A concierge in your pocket » : next generation type of

bookings and access to services

● VPN (virtual private network) that allows company to have there own private « chatroom » with every services that internet offers plus security

Compe t e w i t h OTAs● Create their own plateform, of online traveling

Since they have partnership with airlines, BMW, amex, mastercard, visa...

Maybe have a special offer with a credit card company : make a package with hotel and ticket plane at a discounted price if you use your visa to pay

Shar ing i s car ing● Sharing creates brand awareness, which is the first step in

the customer decision journey

● It also means more visibility, and every time you see the brand it generates word of mouth which is publicity

● Sharing on the brand creates loyalty, meaning consideration for the customers and helps for the decision making

● Sharing with the guests while in house and after

Fairmon t p r ovok e s s har ing● By hosting events related to new generation technology,

creating a new app for the occasion

● Partnership with local cellphone operators

● More pics on pinterest

● Of course keep posting on social network

● Stay out there

Fairmon t i s on l y 9 t h on d ig i t a l IQ

● Even if the Fairmont is a hotel in touch with the new technologies

● There are a lot of areas that needs to be improved

● More sharing, more informal advertising (more posts on current events)

Fairmon t i s on l y 9 t h on d ig i t a l IQ

● Even if the Fairmont is a hotel in touch with the new technologies

● There are a lot of areas that needs to be improved

● More sharing, more informal advertising (more posts on current events)