Fairfield inn
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Florida's First Coast of Golf Fairfield Inn & Suites - St Augustine Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf
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Transcript of Fairfield inn
Florida's First Coast of Golf
Fairfield Inn & Suites - St Augustine Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of Golf
Florida's First Coast of GolfFlorida's First Coast of Golf
Your Membership Dues of $2,279 are part
of a $1.84 Million co-op Marketing Plan
Fairfield Inn & Suites - St Augustine Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Fairfield Inn & Suites's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Fairfield Inn & Suites - St Augustine
Digital Marketing through FFCG | |
| Florida's First Coast of Golf's Web page|
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast FFCG December 2012, February 2013, May, August 2013 | |
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
Print Applications
Promotions
Co-Op Marketing
Visit Florida's Golf Publication
SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
International Efforts
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR StrategyOutgoing individual who enjoys meeting new peopleProduce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews)Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.
In Closing Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning
