Fairfaxmarketingi
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Transcript of Fairfaxmarketingi
Welcome!
Western Fairfax Advocates for Healthy AgingA new education, advocacy and networking
opportunity in Northern Virginia
Stretch For Stretch For New Ideas and New Ideas and
ApproachesApproachesin Yourin Your
MarketingMarketing
• Do’s and Don’ts• Partnerships and Contacts: What’s the
Difference?• Competitors and Knowing Your Market; • Critique Your Ad(s): Who’s Your Target
Audience and What’s the Best Placement
Let’s Grab The Low Hanging
Fruit!
Your Network
Your Clients
Your Referral Sources
Your Referral Partners
Referral Network Game Plan
Clients• Know your client stories
• Access to low hanging referral sources
Referrals• Tell client stories not a laundry list of services
• Use other professionals to get to your “A” List
• Make a VIP List – Work it!
Referral Partners• “Guilt” Marketing
• You won’t always get return referrals
• Creating your wish list
Stretch For New Ideas and
Approachesin Your
Marketing
Steve Gurney800-394-9990
www.everyoneisaging.com www.guidetoretirementliving.com
www.proaging.com