Fairfax Media

Digital Subscriptions

A!"#$% •  About Us

•  Strategic context

•  Transformation

•  Launch Plan

•  What we built

•  Why we chose Zuora

•  Results to date

•  Q&A

Australia and New Zealand

>400 mastheads, >300 websites, ~100 apps, radio

Significant audience reach

>80% New Zealand >15 yrs

>40% of Australian >14 yrs

Profound structural change in media sector

F%&rf' M"$&% A($&"#)"*

6 5.8

1.8

Print Web Mobile

56% Australian population >14 yrs each month

EXTERNAL Factors

mobile

Fairfax'

Tr%#*f+r,%-&+#

Cost Restructuring

Digital

Revenues

Revenue

Adjacencies

L%(#). P/%#

International

Audiences

Domestic

Audiences

Continuous

Analysis and

Development

S(0)r&p-&+#* Ar).&-")-(r" SMH.com.au,

TheAge.com.au Integration

DRM

Digital

Member-

ship

Zuora Print Subs

•  Access'check'•  Rules'based'

•  Membership'Account'

•  Authen9ca9on'

•  Subscrip9on'Management'

•  Products'•  Bundles'•  Pricing'•  Payments'

•  Print'Fulfilment'

•  User'Interface'•  Consumer'Signup'•  Account'Management'•  System'Integra9on'

W.1 W" C.2" Z(+r%

Hygiene Factors •  Rated by independent research

•  Technical quality

Experienced •  Expertise

•  PCI compliant

•  Processing partners

Lean & Agile •  Cloud

•  Variable pricing

•  Short contract

•  Cost competitive

•  Fast

•  Prior experience

R"*(/-* (3r*- *"v"# w""4*)

68,000

98,000

New Subscribers (The Age & SMH)

July-August 2013

Bundled Print &

Digital Subscriptions

Paid Digital

Subscriptions

166,000

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