Fair Trade Communities Tackling Poverty and Empowering Producers Through Trade Together

Fair Trade Communities

Tackling Poverty and Empowering

Producers Through Trade Together

What Is Fair Trade?What Is Fair Trade?

• Fair Trade is a global movement tackling poverty and empowering producers through trade

• The movement consists of consumers, campaigners, manufacturers, retailers, traders, governments, multilateral organisations, unions, development organisations, and, most importantly, the producers themselves

Fair Trade Communities help bring the different groups and individuals within the Fair Trade Movement together in the common goal of tackling poverty and empowering producers

Fair Trade Communities is an initiative of the Fair Trade Association (FTAANZ) to provide goals and guidelines which communities across Australia can adopt as a focus to promoting fair trade within their area of influence.

It is part of a wider international initiative that includes international cities like London and San Francisco who have committed to Fair Trade.

What are Fair Trade What are Fair Trade Communities? Communities?

Australia’s Fair Trade Communities include Manly Council, Yarra City Council, Macquarie University, RMIT University, Lush Cosmetics Stores and Medibank Private Branches.

The Fair Trade Communities Initiative has been strongly supported by Corporate Express, the Uniting Church, World Vision, Vgen and the Salvation Army.

At present there are over 300 Fair Trade Communities in Australia.

What are Fair Trade What are Fair Trade Communities? Communities?

Brings positive publicity to your organisation.

Provides a tool to help meet corporate responsibility and sustainability goals.

Committing to purchasing Fairtrade allows organisations to have a direct and sustained impact on the livelihood of producers through the minimum price guarantee and Fairtrade Premium.

FTAANZ provides a range of resources including promotional materials and information, a quarterly newsletter and website resources.

Why become a Fair Trade Why become a Fair Trade Community? Community?

“We consume a lot of coffee and tea in our workplace, so it was the perfect opportunity to support a

good cause whilst raising awareness of a social issue.”

Web Solutions Division, Queensland University of Technology - Kelvin

Grove, QLD


"We've had overwhelmingly positive feedback from Melbourne employees which is what

allowed us to expand the initiative. Feedback has indicated our employees are proud to work for an organization making a small change for a much

greater good.“

“Sourcing Fairtrade has been cost-effective and staff enjoy the taste and quality of

Fairtrade products.”

Sarah Clarke Origin Energy


There are 5 categories of Fair Trade Communities:

1. Workplaces2. Faith groups3. Schools4. Universities 5. Councils

How to become a Fair How to become a Fair Trade Community Trade Community

Workplaces, Faith Groups and Schools:

Goal 1: Switch to Fairtrade Certified tea and coffee

Goal 2: Promote fair trade within your organisation

Once you’ve completed Goal 1 you can apply for recognition – we’ll help you with Goal 2. There is no cost involved in becoming a Fair Trade Workplace, Faith Group or School!


Faith Groups, Workplaces and Schools


Universities

Goal 1 Pass resolutions by the Student Union and University Council or their equivalents supporting Fair TradeGoal 2 Establish a Fair Trade Steering group Goal 3 Make Fairtrade Certified products available at campus cafes and other retail outletsGoal 4 Use Fairtrade Certified products (ie coffee and

tea) in workplaces and at meetingsGoal 5 Commit to increasing the awareness and use of

Fairtrade Certified products on campus


Councils

Goal 1: Council Resolution supporting Fair TradeGoal 2: Set up a Community Based Fair Trade Work GroupGoal 3: Increase the number of outlets selling Fair

Trade ProductsGoal 4: Increase the number of organisations using Fairtrade Certified tea and coffeeGoal 5: Attract media attention to the campaignGoal 6: Setting recurring progress goals


Councils and Universities

Some of the goals set out for universities and councils are flexible in the way that they can be attained. For more information go to:

http://www.fairtrade.com.au/FTAANZ/fairtradecommunities

Or contact FTAANZ at [email protected] and 03 9662 2919

mailto:[email protected]


Councils and Universities

Fair Trade Councils and Universities report annually to FTAANZ on:

Review positioning relative to goals 2-5 Strategies for upcoming Fair Trade promotional events and activities.

Being a Fair Trade Being a Fair Trade Community Community

What Next? Becoming a Fair Trade Community makes your organisation part of the international movement committed to tackling poverty through trade. What now? Fair Trade Communities are encouraged to promote their participation to internal members and the wider community. There are a number of events and promotions that Fair Trade Communities have held in the past to deliver the Fair Trade message.

Being a Fair Trade Being a Fair Trade Community Community

What Next? Event Ideas: Fairtrade Chocolate Fondue partyFair Trade film night Fairtrade Tasting sessions Fairtrade sports competition using Fairtrade Sports balls Fairtrade High Tea Fair Trade Market

Use your own creativity, the key is to have fun!

Fair Trade Communities Tackling Poverty and Empowering Producers Through Trade Together

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