Fair Trade Certification€¦ · The Fair Trade Certification is a framework for continuous...

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- Fair Trade Certification Overview of Fair Trade program and impact in Produce & Floral Nathalie Marin Gest, Director of Produce & Floral Jenifer Jackson, Global North Grower Support October 15, 2018

Transcript of Fair Trade Certification€¦ · The Fair Trade Certification is a framework for continuous...

Page 1: Fair Trade Certification€¦ · The Fair Trade Certification is a framework for continuous improvement, guiding growers and workers to increased engagement & creating stakeholder-driven

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Fair Trade Certification Overview of Fair Trade program and impact in Produce & Floral Nathalie Marin Gest, Director of Produce & Floral Jenifer Jackson, Global North Grower Support October 15, 2018

Page 2: Fair Trade Certification€¦ · The Fair Trade Certification is a framework for continuous improvement, guiding growers and workers to increased engagement & creating stakeholder-driven

The Fair Trade Program

The Fair Trade Certification is a framework for continuous improvement, guiding growers and workers toincreased engagement & creating stakeholder-driven impact for all involved along the supply chain.

Fair Trade is a market based sustainability certificate that also provides retailers, traders, and consumers withan assurance that their product comes from farms with the best social and environmental practices, as wellas an opportunity to give back to the farming communities that grow their products.

Safe working Protection for the Advancement of Consumer activation conditions planet people

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Page 3: Fair Trade Certification€¦ · The Fair Trade Certification is a framework for continuous improvement, guiding growers and workers to increased engagement & creating stakeholder-driven

Fair Trade USA From bananas and berries to tuna and rugs, the breadth of Fair Trade Certified products continue to expand.

Apparel & Shoes Quinoa & Rice Fruits & Vegetables Coffee

Tea Honey and Sugar Flowers Herbs & Spices

Body Care Chocolate Home Goods Seafood

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l01pact Highlights

Direct Financial Impact to Farmers and Workers

Producer Organizations in FTUSA supply chains

>so Countries with producer

organizations selling product on Fair Trade

Certified terms

1 Paid above coffee market prices

>900K Farmers/ Workers

directly benefiting from pmtnering with FTUSA

137% Growth in Premiums to workers in Fair Trade

factories

Average Fair Trade Premium Received per Fair

Trade Committee

Cumu lative Financial Impact since 1998

Summary of 2017 Fair Trade USA Impact

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A~ l * I '='~ ~

* ~

EMPOWERMENT

CERTIFICATE HOLDER

TRACEABILITY & TRANSPARENCY

INTERNAL MANAGEMENTSYSTEM

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BIODIVERSITY,ECOSYSTEMFUNCTION, &SUSTAINABLEPRODUCTION

FARMERS & WORKERS

WAGES, WORKINGCONDITIONS, &ACCESSTOSERVICES

FUNDAMENTAL RIGHTSATWORK

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65

COMMUNITY

1

Agricultural Production Standard (APS)

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TAI & IMPROVE PRACTICES

EARN PREMIUM&

INVEST IN PROJECTS

r

SELL FAIR TRADE LABELED GOODS

APPLICATIO & SCOPI G

RECEIVE CERTIFICATIO

PREPARE FOR FAIR TRADE ASSESSME T

ADDRESS Y 0 -COMPLIANCES

COMPLETE FAIR TRADE AUDIT

Fair Trade Certification Cycle Overview of the process along the Fair Trade journey of continuous improvement.

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Fair Trade Produce & Floral by the numbers

Spanning North, Central & South America, as well as South Africa and Spain, the Produce &Floral category is making it even easier for consumers to support Fair Trade through the

significant variety of produce items available year round.

55k+ $44m150+35+

Brand Partners Certificate Farmers & Farm Community Holders Workers Development Funds

Selling Fair Trade Participating in and Impacted by the Fair Distributed to Produce & Floral Certified Produce & benefiting from Fair farmers & workers over a Trade Produce & Floral products decade of partnerships Trade Produce & Floral Floral program

compliance & projects

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Breadth of Fair Trade Certification Scope

From small mango producers in Haiti To large greenhouse growers in northern (i.e. 1 tree in their yard)… Mexico with thousands of migrant workers.

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~lb~.n,, HARVEST

® • e

FAIR TRADE CERTIFIED'"

First Fair Trade Farm in USA

Mexico has most Fair Trade certificates in Produce. Expansion into US, Canada and Europe has opened doors to more impact for more people.

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� � / � � � � � � � � � �

Fair Trade Certified Produce & Floral

FTUSA Cert Holders by Country

1 4 3

1 1 1 1

3 2

Mexico continues to be largest supplier of Fair Trade produce.

Mexico USA

Costa Rica Canada 7

Peru Guatemala 4

Chile Ecuador 59

Colombia Honduras

Spain Haiti

Fair Trade Certificates can represent an individual farm or multiple, varied farming operations and structures. 10

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Impact of Fair Trade Certification

Worker Engagement

Working Conditions & Workers’ Rights above and beyond the law

1111

Verification & enforcement of legal requirements

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Fair Trade & Worker Engagement Fair Trade USA is in the business of changing hearts and minds of workers, farm management and owners,retailers, and consumers.

• Additional trainings

• Workplace safety

• Worker’s rights

• Grievance procedures

• Transparency

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Producer Representatives

Worker Representatives

Representative from Employer

Representative from Certificate Holder

* • • Fair Trade Committee Occupational Healtb &

Safety Committee

~ Social Engagement

Team

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Worker Engagement: Committees Committees give workers opportunities for leadership and professional development, and provide processes for workers to interact withmanagement to address concerns before they become issues.

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Fair Trade CommunityDevelopment Projects Fair Trade Certified farms have improve the livelihoods of their workers, their families, and their communities

“Every purchase matters.”

• For every Fair Trade purchase, Fair Trade

premium gets paid back to workers.

• Workers are involved in a democratic process

to select projects to meet their most pressing

needs, based on a Needs Assessment.

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Fair Trade Premium Projects – On Farm

Medical, dental and vision clinics available Workers own buses to transport children to to all workers while at the farm. school. Rent back transprt. services to farm. Northern Mexico asparagus farm with migrant workers. Northern Mexico hot-house farm with migrant workers.

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Fair Trade Premium Projects – Communities of Origin

WATER

PROJEC

T

Prior to the water project funded with Fair Trade The water project was developed by workers Premiums, women and children spent 6 hours for use in home communities – entire daily for water collection. communities benefit from water piping.

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Thank you!