FAIR PARK MANAGEMENT · 2018-11-08 · Talking Point - Cirque has been going to other places –...
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FAIR PARK MANAGEMENT
Transcript of FAIR PARK MANAGEMENT · 2018-11-08 · Talking Point - Cirque has been going to other places –...
FAIR PARK MANAGEMENT
Summary of ResponsibilitiesOrganizational Structure Fair Park First Spectra Biederman Redevelopment Ventures In The City for Good
Executive Summary Resident Stakeholders Transition Schedule
AGENDA
City of Dallas Oversight of Contract (Park Board and City Council) Funding Annual Appropriation
Fair Park First Fundraising Manager of Spectra Community Engagement Historic Preservation Education Connectivity with Dallas and DFW Metroplex
Spectra Operations of Fair Park Events Sales & Marketing Implementation of MWBE Initiatives Implementation of capital projects not funded by bond programs
Biederman Redevelopment Ventures (BRV) Update Fair Park Comprehensive Plan Design and Programming of Neighborhood Park
RESPONSIBILITY OF PARTIES
FAIR PARK MANAGEMENTCITY OF DALLAS
PARKS AND RECREATION
FAIR PARK FIRSTBoard of DirectorsGoverning Body
SPECTRAMaster Operator
BIEDERMAN REDEVELOPMENT VENTURESMaster PlanningNeighborhood Park
IN THE CITY FOR GOODCommunity Outreach
Designed for success and transparency
OPERATIONAL STRUCTURE
FAIR PARK FIRST
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Darren James, PresidentKAI Texas
Norman Alston, Secretary Norman Alston Architects
Reverend Donald ParishTrue Lee Baptist Church
Terry KittlesonIn The City For Good
John ProctorRegional Black Contractors Association
Arcilia AcostaCARCON Industries
Veletta LillFormer Executive Director, Dallas Arts District
Emily LedetBank of America
Mercedes FulbrightLocal Progress
FAIR PARK FIRST BOARD
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ACTIVATION OF PARK
LEVERAGING EXTERNAL SUPPORT
MASTER PLAN & NEIGHBORHOOD PARK
CONNECTING THE COMMUNITY
ENHANCE NATIONAL HISTORIC LANDMARK STATUS
COMMITMENT TO TRANSPARENCY
PROTECT ART
Fair Park First
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Talking Point - Fundraising and capital improvements are how we accomplish these – fundraising starts from day one, big advantage of fpf is that they can fundraise Streamline management Create and implement plan
Board of Directors13 Board Seats 1 Historic Preservation 1 Arts & Culture 2 Representative of Community 2 Immediate Residents of Fair Park
Neighborhood 2 Fundraising Champions 2 Park Board Members as Ex-Officio
Members
FAIR PARK FIRST BOARD
ADVISORY COMMITTEES Facilities/Historic Preservation Fair Park First Community Coalition Fundraising/Donor Relations Fair Park Resident InstitutionsArts & Culture Programming & Local EventsNeighborhood Park MasterplanEducation Finance
FAIR PARK FIRST BOARD
CAPITAL NEEDS APPROACH
City Manage all capital improvement projects funded by current and
future bond programs
Fair Park First Board Take lead in fundraising efforts for capital improvements
Fair Park First/Spectra Provide capital planning and prioritization through the 5 year
capital plan submitted yearly to City Implement all capital improvements funded in any way other than
City bond programs
$160M 10-Year Plan Based on AECOM Study
Methodology Operational Audit Industry Metrics & Standards
Prioritization Current & future tenant needs Historic preservation Benchmarked against operational audit Aligned with updated Master Plan
Funding Sources & Strategy Capital Campaign Grants Bond Programs
CAPITAL NEEDS ASSESSMENT
Fair Park First Board Fundraising Goals
$3M PER YEAR FOR OPERATIONS
$160M for CAPITAL NEEDS (AECOM STUDY)
APPROX. $30M forNEIGHBORHOOD PARK
LED BY FAIR PARK FIRST
2 BOARD MEMBERS SUPPORTED BY ADVISORY COMMITTEE
Built into contract Annual Reports to Park Board & City Council Quarterly for 1st 2-Years
Metrics Visitors Number of Events Revenue Generation Capital Improvements Fundraising BID Compliance Community Outreach & Engagement
PERFORMANCE PLAN
Churches School Leaders Neighborhood Associations
Non-profits Students Neighborhood Businesses
FAIR PARK FIRST BOARD & SPECTRA ARE COMMITTED TO MEETING & EXCEEDING
M/WBE OBLIGATIONS & A FOCUS ON COMMUNITY ENGAGEMENT
Spectra’s Goals for Fair ParkIncrease Event Activity & Attendance
Operations & Maintenance
Park for the People
Career Opportunities & Inclusion
Sales and Marketing Focus
Holistic Approach
Capital Improvement Planning
17
40M+GUESTS HOSTED
ANNUALLY
200,000+EVENTS ANNUALLY
319 PROPERTIES
124 Arenas & Stadiums
50 Convention Centers
22 Fairgrounds & Ag Centers
37 Amphitheaters & PACs
86 Specialized Venues
Holistic Approach
Spectra Food Services & Hospitality
SUSTAINABILITY
PROVEN SYSTEMS
WORK WITH EXISTING PARTNERS
NEIGHBORHOOD ENGAGEMENT
SURVEY SCORES9.35 OUT OF 109.3 out of 10 on staff surveys9.4 out of 10 on fan surveys
Enhanced Awareness of Fair Park
Career Opportunities
Community Investment & Neighborhood Park
More Events & Increased Attendance
Improved Operations & Maintenance
Impact on Fair Park
Peter SullivanSpectra General Manger
LARGE EVENT EXPERIENCE• Super Bowl• Annual Fiesta Bowl• BCS National Championships• WrestleMania• Copa America Centenario• CONCACAF Gold Cup• Madonna• Coldplay
PAST EXPERIENCE• Managing Director, Singapore
Sports Hub• General Manager, University of
Phoenix Stadium• President, Lansing
Entertainment
GENERAL MANAGER
MAJOR EVENT EXPERIENCE
STRONG PROMOTER RELATIONSHIPSFUTURE EVENTS AT FAIR PARK
CONFERENCES & MEETINGS
COMMUNITY EVENTS
ARTS & MUSIC FESTIVALS YOUTH SPORTS TOURNAMENTS
ADDITIONAL SPORTING EVENTS
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Talking Point - Cirque has been going to other places – they were at coliseum parking lot 7 or so years ago, but now they go to Frisco, etc… Conferences & make reference to frisco livestock center & media center in cotton bowl 7 on 7 football tournaments are huge in texas during summer – there are non at fair park, they’re missing the boat here other sporting events – international soccer matches, Olympic type of events, 2026 world cup bid (FP team headquarters) & International Broadcast Center – Dallas Sports Commission & Parks and Rec – work with them to market for 2026 bid (Monica Paul from Sports Commission – Fan Fest) Training Sight and Base Camp
Operational ExcellenceCorporate Operations Department
New Client Operational Audit & Manual
Computerized Preventative Maintenance Systems
Capital Improvement Planning & Purchasing
Energy Efficiency
Historical Preservation
Building Tenant RelationsApproach for Fair Park Tenants
MEET WITH EACH RESIDENT INSTITUTION
EVENTS & OPERATIONS SUPPORT
MARKETING & SALES SUPPORT
WORLD-CLASS GUEST EXPERIENCE
Event Tenant Relations
Maintaining Close Working Relationships
Regular meetings with Leadership
Food and beverage support
Identify potential events to fill space
INTERNSHIP PROGRAMCollaborate with the Mayor’s Summer Internship Program
Collaboration with local Schools, such as James Madison High School and Lincoln High School
CAREER FAIRSAt Fair Park and at local Universities
ON-THE-JOB TRAINING
Career Opportunities
EXCEED M/WBE PARTICIPATION GOALS
SPECIAL FOCUS ON FAIR PARK AREA ORGANIZATIONS
OUTREACH FOR LOCAL, STATE, AND NATIONAL VENDORS
INCLUSION
WORKING WITH CLOSELY DIRECTOR
PROVIDING TRANSITION PLANNING
WORKING WITH EXISTING FAIR PARK STAFF
TRANSITION
Biederman Redevelopment Ventures
Experience – Bryant & Klyde
BIEDERMAN REDEVELOPMENT VENTURESCreates, redevelops, and operates parks, public spaces, and neighborhood streetscapes
Financially Self-Sustaining
Parks
Stimulate Economic
Development
Experience With Over 110
Parks
Update Comprehensive Plan
Develop Program Plan
Design Process
Public Meetings
Focus on Neighborhood Park
Starting Immediately & Completed within Two Years
Approach For Fair Park Create a regional destination by developing
attractions and amenities found nowhere else in the Metroplex
Showcase Fair Park cultural attractions and tenants in the outdoor spaces; strategically program buildings with tenants who can take advantage of the opportunity
Integrate daily programming into the Esplanade and a new neighborhood park
Create world-class gardens and other “drop-in” attractions
Promote perceptions of safety through activation and aesthetic improvements, including parking lots, signage, and lighting park-wide
Klyde Warren Park
2005 – 2010 Created schematic programming design and staffing plan, developed
restaurant, and raised funds
2014 Klyde Warren Park was
awarded ULI Public Space Award
Bryant ParkNew York, NY
1988BRV took over the park
1992Park reopened with now
iconic programming, seating, food options, and more
Over 5,400 people visit Bryant Park on regular,
non-event days at lunchtime alone
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Dan Talking Point - How can this be related to Fair Park, lessons that can be applied
FAIR PARK FIRST, SPECTRA & BRV
8-10 ACRES
APPROX. $3M / ACRE
COMMUNITY INPUT
COMMUNITY NEIGHBORHOOD PARK
LOCATION(S) TBD
HIGH PRIORITY – CONCEPT 2019
QUESTIONS
