Failte Ireland Activity And Adventure E Business Support Nov 2009

http://www.youtube.com/watch?v=yv20oUz1p5w

Top Tips for 2010

http://www.youtube.com/watch?v=yv20oUz1p5w

Fáilte Ireland e-Business Support Online Marketing Top Tips for 2010

Presented by: Steve Dudley Manager e-Business Development

Alex Keys – PDA e-Business Development

Presentation to Tourism Adventure and Activity ForumGalway Bay Hotel 5th November 2009

Top Tips for 2010Some stats for context:

How many photos are held on Flickr ?

How many minutes do people spend on Facebook per day?

How many videos are viewed on line per day ?

How many blogs are there ?

What % of purchasing travel related products/services is online ?

3,600,000,000

5,000,000,000

100,000,000

400,000,000

80%+

Number of reviews TripAdvisor has on it’s site each month ?

13,000.000

What amount of the Global Internet Population are visiting social networks?

2/3rds

Top Tips for 2010

Must Dos: Top Tips for Adventure/Activity Websites for 2010

CONTENT IS KING

RANK WELL & BE FOUND

STRUCTURE IT!

GOOGLE TOOLS / WEBSITE ANALYTICS

CLUSTER & LINK

ENTICE & ENGAGE

SOCIAL MEDIA

Top Tips for 2010 CONTENT IS KING

Top Tips for 2010 CONTENT IS KING

Images & ‘how to’ guides

Maps Weather Forecast

Community Links

CONTENT IS KING

Up to date information Contact details Titles, page headings &

introduction text Keyword phrases What’s new/on locally How to guides

Top Tips for 2010

Channels Available to Reach a Wider Audience RANK WELL & BE FOUND

9

YOU

“PERSONA”

Join www.yahootravel.com and create suggested itineraries for your area.

Top Tips for 2010 RANK WELL & BE FOUND


Optimise your site

Use links

Get listing on directories

Maintain consistency and

integrate all your online and

offline marketing channels

Top Tips for 2010

Find out how you rank compared to your competitors www.semrush.com

http://www.semrush.com/

Top Tips for 2010 STRUCTURE IT!

Top Tips for 2010 Google Tools

STRUCTURE IT!

Make site accessible by: search engine crawlers

relevant technology

compliance with best practice and W3C requirements

Top Tips for 2010

Comply with guidelines of the W3C WAI www.w3.org/WAI

Make site easy to: navigate

read & understand

http://www.w3.org/WAI

Top Tips for 2010 Google Tools / Website Analytics

Top Tips for 2010 Google Tools / Website Analytics

?

GOOGLE TOOLS

Google Maps Google Keyword Tool Google Calendar Google Alerts Google Translations Google Analytics ?

Google Adwords

Top Tips for 2010

WEBSITE ANALYTICS

Monitor site traffic

Review visitor trends

Keyword phrases

Bounce rates

Usability issues

Top Tips for 2010 CALL TO ACTION

Top Tips for 2010 CALL TO ACTION

Online Vouchers: “recent article indicated that after social networking the most popular area of interest is related to online

vouchers”

CALL TO ACTION!

Easy to book / buy Special offers/

packages Downloadable

vouchers Forms attractive &

easy Testimonials Contact details

Top Tips for 2010

Top Tips for 2010 CLUSTER & LINK

CLUSTER & LINK

Research why Customers visit locality

Build links to other product and service providers

Top Tips for 2010

Top Tips for 2010 ENTICE & ENGAGE

nathan

NATHAN’S YouTube insert here


Upload a video from your area to YouTube. Be sure to Geotag on

Google Maps. Also upload to Facebook, you could use www.qik.com or

www.vimeo.com to upload video from your phone. Then Twitter the link to your

videos!


http://www.qik.com/

http://www.vimeo.com/

nathan



Create a Flickr gallery or upload your photos to Google Earth

using Picasa


ENTICE & ENGAGE

Keep your website alive: lively content exciting updates use vibrant images,

videos, virtual tours & maps

Top Tips for 2010

Top Tips for 2010 SOCIAL MEDIA

?

YouTube evocative presentations

Business Cards / Company Stationary

Write articles / Books / Create a Blog

Participate in the online Community Monitor how your site is used

Keep the message going Organic & PPC Listings

Get listed in directories Run Competitions

Use Email signatures consistentlyFresh & Catchy Content – product updates

Win an Award – get in the newsSearch Engine Optimisation

Newsletters / online magazine

Online Community Websites

Twitter / Facebook / LinkedIn

Seasonal cards & e-cardsAttend networking events & organise your own

Podcasts & Videocasts

Promote your web site on T Shirts

Utilise IPhone applications

Listen to your Community

Support Charity Work / Sponsorship

Place your content on other web sites - eBay

Merchandising - offer samples/free gifts

Use White label sitesInnovate - problem solve

Offer consultancy

Affiliate initiatives

Vouchers / Loyalty Schemes

Write tutorials

Press releases

Social bookmarking

RSS Feeds / Widgets

GETTING YOUR WEBSITE NOTICED

nathan



Check out www.TripAdvisor.com and provide responses to engage with future

or past customers


Join www.linkedin.com and Talk Tourism to network with other professionals

and promote business related services.


Check out your listing on www.discoverireland.ie to ensure your business is represented to its best. Send updates to your regional tourism office

Spend a few minutes per day on Twitter, Facebook, Trip Advisor and start creating a buzz about your area. Try www.ping.fm for multiple updates.

Measure your online activities, e.g. www.bit.ly and watch external referrers on Google analytics.

http://www.linkedin.com/

http://www.discoverireland.ie/

http://www.ping.fm/

http://www.bit.ly/

SOCIAL MEDIA“THE WORD of MOUSE”

Facebook Twitter ? LinkedIn TripAdvisor Bebo

Top Tips for 2010

http://www.linkedin.com/home?trk=hb_logo

Outdoors Ireland


Top Tips for 2010

Must Dos: Top Tips for Adventure/Activity Websites for 2010

CONTENT IS KING


STRUCTURE IT!

GOOGLE TOOLS / WEBSITE ANALYTICS

CLUSTER & LINK

ENTICE & ENGAGE

SOCIAL MEDIA

D I G I T A L

VOICE•

FOOTPRINT•

SHADOW•

THANK YOU FOR YOUR ATTENTION

Q & A?

Top Tips for 2010

Failte Ireland Activity And Adventure E Business Support Nov 2009

Technology

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