Failing Forward 2014- Will Erens Keynote- Go Forward with Design- Too Many Agencies
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Transcript of Failing Forward 2014- Will Erens Keynote- Go Forward with Design- Too Many Agencies
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WE'RE NOT AN AGENCY, WE'RE JILLIONS.WILL ERENS FOR C-MINE 12/2014
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THE ERA OF BIG BRANDS GIVING BIG AGENCIES BIG MARKETING BUDGETS ARE OVER.
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NOW, THOUSANDS OF DESIGNERS AND MARKETERS WANT A SLIVER OF THE SHRINKING MARKETING PIE.
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NEWLY MINTED DESIGNERS, BRAND MANAGERS, SOCIAL MEDIA GURUS CAN SIT IN COFFEE SHOPS, NURSING A
DOUBLE SHOT SOY LATTE, TALKING ABOUT THEIR "AWESOME" IDEA, AND FLASH SHINY BUSINESS CARDS
WITH A CLEVER TITLE.
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NOT US.
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AT TOO MANY AGENCIES,
1. WE DON'T HAVE TITLES
2. AND WE ARE NOT WILD ABOUT THE WORD AWESOME EITHER.
3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE RECEPTION OR A BLOATED PAYROLL.
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AT TOO MANY AGENCIES,
1. WE DON'T HAVE TITLES
2. AND WE'RE NOT WILD ABOUT THE WORD 'AWESOME' EITHER.
3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE RECEPTION OR A BLOATED PAYROLL.
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AT TOO MANY AGENCIES,
1. WE DON'T HAVE TITLES
2. AND WE'RE NOT WILD ABOUT THE WORD 'AWESOME' EITHER.
3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE RECEPTION OR A BLOATED PAYROLL.
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LIKE BRANDS, WE CARE ABOUT RESULTS
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THE TOP-HEAVY COMMUNICATION FIRMS CAN BE WEIGHTED DOWN WITH ALL THAT OFFICE BLING.
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LET THE INEXPERIENCED DRINK THEIR COFFEE AND SPOUT 'AWESOME' IDEAS
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TALENT IS MEANINGLESS WITHOUT SMARTS AND AGILITY.
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WE DREAM, BUT MORE IMPORTANTLY,
WE'RE F.R.E.E TO MAKE DREAMS HAPPEN.
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HOW?
1. WITH A MIX OF BRAINS
2. A WELL DEVELOPED NETWORK
3. …. AND MAGIC
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HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. AND MAGIC
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HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. and magic3. …. AND MAGIC
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HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. and magic3. …. AND MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
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HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. and magic3. …. AND MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
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HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. and magic3. …. AND MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGICMAGIC
MAGICMAGIC
MAGIC MAGIC
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WE INHALE AND EXHALE IDEAS
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WE HAVE THE CREATIVE EXPERIENCE OF BIG FIRMS AND THE FLEXIBILITY OF INDEPENDENTS
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DEVELOPING A STRATEGY TO CONTRACT AND EXPAND ACCORDING TO THE BRAND'S NEEDS.
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WE STRIPPED PURESANG TO JUST THE ESSENTIALS AND REFINED OUR METHODS TO PERFECTION.
AND MAKE BRANDS SPANKING HAPPY
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CASE STUDY: INTRODUCING VEDETT IPA ON THE MARKET
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A NEW VEDETT IS BORN
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MOONSHINE BREWERY
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ACTIVATION DRIVING BOLLYWOOD CAR
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EXTRA ORDINARY NIGHTSHOP
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CASE STUDY: AND MANY OTHER PROJECTS
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RAY-BAN
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GREY GOOSE
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HOSPITAL
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SPIRITO MARTINI
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DUVELORIUM
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PEPE JEANS – KARL LAGERFELD
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HAVING IMAGINATION HELPS,BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:
1. TO ADAPT
2. shed expenses
3. operate with agilbility to each brands needs
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HAVING IMAGINATION HELPS,BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:
1. TO ADAPT
2. SHED EXPENSES
3. OPERATE WITH AGILBILITY TO EACH BRANDS NEEDS
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HAVING IMAGINATION HELPS,BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:
1. TO ADAPT
2. SHED EXPENSES
3. OPERATE WITH AGILITY TO EACH BRAND'S NEEDS
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SITUATED IN ANTWERP WITH BRAINPORTS IN EINDHOVEN, BARCELONA AND SHANGHAI MAKES US MOBILE AND CAN OPERATE GLOBALLY.
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LEAVE THE SOYA LATTES FOR THE WANNABES.SEND THE BIG BOYS OUT TO PLAY WITH THE FAX
MACHINES.
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WE MAKE BRANDS HAPPY, BECAUSE WE'RE THE ENEMY OF AWESOME
AND THE KING OF AMAZING!