JOSEFIN ROCCHINI ● GAIA GATTOBIGIO VICTORIA ABBATI ● NELLY BERNARDINI

Coordinamento Prof.ssa A.B. Antenucci

Istituto Omnicomprensivo Rosselli-Rasetti 4° A ITE

CASTIGLIONE DEL LAGO (PG)

THE IDEAOur idea is to create a company that will collect and process reed (scientific name Phragmites Australis), in synergy with the local fishing cooperative, in order to obtain a thermal and acoustic insulation panel to be used in green building.

The production waste can be used as biomass to produce energy from renewable sources.

MISSION• Valorisation of a natural resource of the area, the lake reed.• Spreading the culture of Energy Saving

VISIONRequalify the economy of the area by recovering the symbiotic link between its inhabitants and natural resources, in order to preserve these resources and biodiversity.

'' Protecting Nature to bring it into your house ''

THE PRODUCTInsulating panel made using a natural resource reproducible each year, useful to insulate interior and exterior surfaces.

Technical Specifications

thickness 2 cm

size 100 x 100 cm

Factor of resistance to water vapor diffusion 2 µ

Fire reaction Classe B2

Thermal Conductivity 0,05 W/mK

Weighted sound reduction index (Rw) 14 dB

TECHNICAL CARD

Termoflussimetro a doppia piastra

Università IUAV di Venezia, Archivio delle tecniche e materiali per l'architettura e il disegno industriale

Low environmental impact in terms of energy consumption related to production processes.

Briquettes di biomassa

PRIMARY ENERGY CONSUMPTION(MJ/kg)

Insulating Materials

Production Packaging

Total

consumptionSupp. Trasp.

Cellulose fiber - flakes 1,54 0,31 0,84 0,25 2,94

Cellulose fibre - panels 1,54 0,31 2,14 0,25 2,94

Hemp fiber 9,36 1,83 2,84 1,06 15,00

Cork - granules 1,02 0,03 0,80 0,31 2,16

Reed 0,15 0,12 0,20 0,07 0,54Cellular glass 6,10 1,00 59,89 0,01 67,00Fiberglass 6,10 1,00 27,50 0,00 34,60

Mineral woolPolystyrene 4,99 0,63 15,56 0,94 22,12

Sintered polystyrene 87,40 1,86 8,26 1,86 99,20

Extruded (con HCFC) 88,54 2,09 14,95 1,57 107,15

Mineralized wood 2,00Calorific value of reed 4,72kWh/kg

MARKET ANALYSIS• Building renovation and upgrading of energy efficiency of buildings in constant

trend thanks to tax bonus.

Quality of housing

Energy savingsProduction with low environmental impact

However, we can not yet speak of a culture of environmental sustainability

• Raising awareness and increasing attention among consumers towards:

Strengths StrategiesUse of human capital depository of technical knowledge

Company located in an area with its own distinctiveness

Business model based on an environmentally sustainable idea

OpportunitiesCurrent regulations that encourage respect for the environment

European subsidized funding of sector “LIFE”

SWOT ANALYSIS

Weaknesses

Supply of raw materials conditioned by regulations relating to the management of SIC area

ThreatPoor circulation of the culture of green building

Collaboration with government agencies for the maintenance of the reed in order to protect the environment and biodiversity

Penetration pricing (8 € / sqm)

Strategic Partnerships

Lack of know-how

Promotional initiatives

INCOME STATEMENTINCOME STATEMENT set 2015 set 2016 set 2017Sales «Green Building» Area € 450.000,00 € 510.000,00 € 540.000,00 Sales «Biomass» Area € 12.000,00 € 12.000,00 € 12.000,00

TURNOVER € 462.000,00 € 522.000,00 € 552.000,00 Production materials costs Reed purchasing and processing € 60.000,00 € 60.000,00 € 60.000,00

galvanized wire purchasing € 36.000,00 € 36.000,00 € 36.000,00 Packaging an other materials € 650,00 € 650,00 € 650,00 Logistic and commercial cost Transport (fuel and mantainence)) € 3.036,00 € 3.036,00 € 3.036,00 Promotion and Advertising € 10.000,00 € 20.000,00 € 30.000,00 Administrative costs and overhead Utilities (gas, electricity, telephone, internet) € 3.500,00 € 4.000,00 € 4.500,00 Rentals € 12.000,00 € 12.000,00 € 12.000,00 Administrative consulting € 2.000,00 € 2.000,00 € 2.000,00 Insurance € 5.300,00 € 5.300,00 € 5.300,00 Banking services € 280,00 € 300,00 € 300,00 Total costs for purchases and services € 132.766,00 € 143.286,00 € 153.786,00 Personnel expenses € 270.400,00 € 270.400,00 € 270.400,00 Provisions for severance indemnities € 10.014,81 € 10.215,11 € 10.419,41 EBITDA (earning before interest tax depreciation ammortization) € 48.819,19 € 98.098,89 € 117.394,59

Depreciation € 15.665,00 € 15.665,00 € 15.665,00 EBIT € 33.154,19 € 82.433,89 € 101.729,59 Financial charges € 4.398,90 € 3.173,47 € 2.080,00 INCOME BEFORE TAXES € 28.755,28 € 79.260,42 € 99.649,59 Taxes for the year € 19.746,32 € 35.557,14 € 41.916,69 IRES € 7.907,70 € 21.796,62 € 27.403,64 IRAP € 11.838,61 € 13.760,52 € 14.513,05

PROFIT / LOSS FOR THE YEAR € 9.008,97 € 43.703,29 € 57.732,90

30,000 40,000 50,000 60,000 70,000 80,000 90,0000

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Costo totale

Ricavo totale

FINANCIAL NEEDSFIXED ASSETSMACHINERY AND EQUIPMENT for cutting, cleaning and sewing

€ 40.000,00

BRICCHETTATRICE € 4.500,00

PC € 1.500,00

VEHICLES € 20.000,00

FURNITURE € 3.500,00

ADVERTISING '(website) € 2.500,00

SOFTWARE € 900,00

NOTARY € 2.600,00

CONSULTANCY € 2.500,00

SUPPLIES € 1.350,00 FIRST YEAR’S COSTSSTAFF TRANSPORTATION INSURANCE

€ 24.061,00

RENT (3 MONTHS) € 3.000,00

MONTHLY STOCK Raw Materials € 7.775,00

Tot. € 114.186,00

http://bioenereed.wordpress.com/produzione/

ADVERTISING STRATEGIES

Il tesoro del Trasimeno S.R.L.

Il Tesoro del Trasimeno is a beauty cream

composed by two important products of

Trasimeno area: Honey and Fagiolina.

IDEA

FAGIOLINA E HONEYFagiolina is a no OGM product characterized by an organic farming, not subject to genetic mutations and species selection. It is richful of selenium and vitamin b3, his main actions are:•Antioxidant•Relaxing•Bracing Honey is know since

past times as a natural ally of beauty,

it has this effects:•Skin invigorating

•Energizing•Protecting against

external agents

MISSION AND VISION

We want to create a unique product that contains many cosmetic benefits;

We want to promote knowledge of local products outside Umbria and Italy, by encouraging alternative uses of them;

We want to use strictly biological products in cosmetic;

The care of person can

not do without the

use of organic

products made

respecting the existing biodiversity in nature.

COD INGREDIENTI INCI QTA' %EUM004 POLYSORBATE 60 3,0000DEH001 SORBITAN STEARATE 2,0000LAN001 CETYL ALCOHOL 4,5000JOJ001 SIMMONDSIA CHINENSIS OIL 4,0000ISO001 ISOPROPYL MYRISTATE 2,4000ISO001 ISOPROPYL PALMITATE 1,6000CUT002 CETYL PALMITATE 3,5000CET006 BUTYROSPERMUM PARKII BUTTER 1,0000FLU001 DIMETHICONE 0,2500FEN001 PHENOXYETHANOL 0,2500FEN001 NIPASOLO 0,0080FEN001 NIPAGINA 0,0080FEN001 ISOBUTYLPARABEN 0,0500VIU001 VIGNA UNGUICOLATA 0,5000RPM001 ROBINIA PSEUDO- MILLEFIORI 5,0000MNV001 MONIANOV68 2,2400ALL001 ALLANTOIN 0,2000DST001 DISODIUM EDTA 0,0500GLI005 PROPYLENE GLYCOL 4,0000PRO001 PARFUM 0,1787PRO001 *BENZYL ALCOHOL 0,0021PRO001 *BENZYL CINNAMATE 0,0000PRO001 *CINNAMYL ALCOHOL 0,0011ACO001 ACQUA 0,0352PRO001 *BENZYL BENZOATE 0,0139PRO001 *ALPHA-ISOMETHYL IONONE 0,0090PRO001 *BUTYLPHENYL METHYLPROPIONAL 0,0081TCC001 TRIGLUCERIDE CAPRILICO/CAPRICO 6,7000PRO001 *ISOEUGENOL 0,0000TAC004 TOCOPHERYL ACETATE 0,0250ELA001 HYDROLYZED SOY PROTEIN 1,0000OCE001 SOLUBLE COLLAGEN 0,1000

           

 Totale 29,1050

INGREDIENTSThis is the sectoring formule INCI (International Nomenclature of Cosmetic Ingredients) of our patented cosmetic cream from PIF (Product Information File) document :

BUSINESS MODEL

OUTSORCING OF PRODUCTION IN STRATEGIC

PARTNERSHIP WITH COMPANY WITH NKOW-HOW

TRADE AGREEMENTSWe want to create a SUPPLY

CHAIN

MARKETING THROUGH BEAUTY FARM AS TO

CREATE A NICHE MARKET

CONTRACTS FOR RAW MATERIALS SUPPLY FROM LOCAL BIOLOGICAL CROPS

Critical success factors:Innovation of productQuality of raw materialsSelection of MarketingAdvertising

QUALITY/ INNOVATION•Unique product, many cosmetic benefits•Original product, innovative use of raw materials

SELECTION OF MARKETING: Beauty Center

MARKET POSITIONING

PROMOTION

You can fallow us on Facebook and Twitter and on our Web Site

INCOME STATEMENTI anno II anno III anno

Fatturato area strategica "crema, viso, corpo" 270.000,00€ 405.000,00€ 675.000,00€

Variazione rimanenze prodotti finiti 8.400,00€ 12.600,00€ 21.000,00€

VALORE DELLA PRODUZIONE 278.400,00€ 417.600,00€ 696.000,00€

Costi per materiale di produzioneacquisto fagiolina 330,00€ 990,00€ 1.650,00€

acquisto miele 37,50€ 112,50€ 187,50€

servizi di lavorazione 84.000,00€ 126.000,00€ 210.000,00€

Costi logisitici e commerciali servizi di consulenza tecnica 3.000,00€ 3.000,00€ 3.000,00€

costi di trasporto (manutenzione carburante) 5.276,62€ 6.278,77€ 6.896,92€

leasing 11.179,00€ 12.093,00€ 12.093,00€

promozione e pubblicità 6.000,00€ 6.000,00€ 12.000,00€

Costi amministrativi e di strutturaUtenze (gas, luce, telefono, internet) 2.700,00€ 2.835,00€ 2.976,75€

Affitti 12.000,00€ 12.000,00€ 12.000,00€

Consulenze amministrative 2.000,00€ 2.000,00€ 2.000,00€

Assicurazioni 2.100,00€ 2.142,00€ 2.184,84€

Servizi bancari 310,00€ 325,00€ 275,00€

Totale costi per acquisti e servizi 128.933,12€ 173.776,27€ 265.264,01€

Costi del personale (stipendi e contributi) 114.400,00€ 114.400,00€ 145.600,00€

Accantonamento TFR 4.237,04€ 4.321,78€ 5.563,77€

EBITDA 30.829,85€ 125.101,95€ 279.572,22€

Ammortamenti 3.600,00€ 3.600,00€ 3.600,00€

EBIT 27.229,85€ 121.501,95€ 275.972,22€

Oneri finanziari 3.121,78€ 2.521,73€ 1.879,48€

RISULTATO PRIMA DELLE IMPOSTE 24.108,07€ 118.980,22€ 274.092,74€

Imposte dell'esercizio 12.153,28€ 41.919,74€ 91.816,82€ IRES 6.629,72€ 32.719,56€ 75.375,50€ IRAP 5.523,56€ 9.200,18€ 16.441,32€

UTILE/PERDITA D'ESERCIZIO 11.954,78€ 77.060,49€ 182.275,92€

FINANCIAL NEED

COSTI AVVIO IMPRESA 19.900€ COSTI FISSI 1°ANNO 44.566€ MAGAZZINO (1 MESE) 7.031€ STIPULA AFFITTO (3 mesi) 3.000,00€ TOTALE 71.496€

FABBISOGNO FINANZIARIO

CAPITALE SOCIALE 20.000€

FINANZIAMENTO BANCARIO 51.496€ DURATA 5 ANNITASSO 7,0%

FONTI DI FABBISOGNO

ACKNOWLEDGMENTS

Per noi ragazzi il progetto «A Scuola d’Impresa» si è rivelato un’attività costruttiva e stimolante sia dal punto di vista formativo, grazie alle numerose informazioni raccolte, sia da un punto di vista personale.Un ringraziamento particolare va anche ai docenti Ecipa, che ci hanno seguito durante lo svolgimento del progetto, agli insegnanti dell’ ISTITUTO OMNICOMPRENSIVO «ROSSELLI RASETTI» – Prof.ssa Barbara Antenucci.