Faëria: a fast, board-based strategy card game CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A...

Faëria: a fast, board-based strategy card

game

CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

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Quick description

Genre Online Card Game

Development Platform Unity & Server based

Platforms PC, tablets, smartphones and (potentially) next-gen consoles

Development costs $2M

Estimated release dateSpring 2016 (Fall 2015 Soft Launch)

Target Extended mid-core (18-35 males)CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD

GAME

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Unique Selling Points

Extends the card game genre with a player-created board

Fast paced gameplay, fresh art, easy to learn

Unique board-based drafting (Arena Mode)

Free2Play, yet not Pay2Win (unique for the genre)


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Key figuresKickstarter and a successful closed pre-alpha Flash version:

$94K raised 30,000 player accounts 500,000 games played 4,000 alpha keys sold 400 peak CCU’s Over 1,500 games played 4,500 likes on Facebook (and

counting…)


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3 goals

1. Make a game with an incredible depth of gameplay, yet incredibly easy to pick up

2. Have it played by millions of people

3. Have it become an e-sport title and monetize it for at least a decade



Why publish Faeria?

8CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

Awesome market opportunity

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Card games sales were worth 2 billion USD in 2014

+Hearthstone paved the way for

more card games

+Many card games are in

development but will take years to finish…


Faeria is ready to be published!

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4 play modes on release

Mode Description

Solo mode Single player challenges and narration

PvP classic Mode Play with cards from your collection against an artificial intelligence or other players

PvP ranked Mode Play with cards from your collection and fight your way up the competitive ladder

Arena Mode Draft cards from a random series and compete against other players


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Our Target: Extended Mid-core

Mid-core Card game players

> Hearthstone opened the genre to the mid-core players

Players who enjoy fantasy

Hard-core Strategy gamers

Competitive gamers

Boardgamers


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Innovative Business Model (1/3)One time purchase + Free-to-Play + NO Pay-to-win

Free to play PvP slow grind

Solo mode first missions

Limited revenue streams One time purchase but repeats every 6 months (expansions)

PvP fast grind

Solo mode complete

Arena mode play arena infinitely

Competitive play virtually unlock all cards for ranked mode

Unlimited revenue streams Users can spend unlimited amounts

Arena mode play 1 run

Cosmetics

Innovative Business Model (2/3)Why One-Time + F2P is the greatest model for Faëria

Being Free-To-Play helps to attract a large community, which is necessary to build a phenomenon

Players can play both Faëria and HearthstoneMany gamers are reluctant to sink money on more than one card game. They will react better if the game’s content price is limited to a known amount.


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Innovative Business Model (3/3)Why we believe Hearthstone is the last significant online card game using a Pay-To-Win model Blizzard repeats the history of World of Warcraft with

Hearthstone, they have the strongest licence, nobody can’t compete with that on the same business model

Many players experience the pay-to-win model as unfair and highly frustrating, especially in a PvP game

Pay-To-Win is history in more mature genres like MOBA

A good card game has yet to make the business model more fair.

That game will be the new reference, as Leagues of Legend is for the MOBA genre, and we think it’s going to be Faëria.


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Projections

Conversion rate: 10% ARPPU per month of 15 USD Average player lifetime: 6 months Churn estimation: 60% Virality: 25% Estimated returning player (expansion): 10%-15%

The business model is designed to have a high conversion rate but low ARPPU. This reflects the fairness we’re looking for.


A high retention rate

Short term retention High quality visuals, music and

sound effects Quick learning curve Solo play introducing game

mechanisms Highly rewarding actions


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Mid term retention Daily quests Extensive grindable content Monthly content updates (new

cards) Card crafting time (16hrs for a

rare card) Solo play difficulty curve Ranking ladder Replays


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Long term retention Major expansions every 6

months Opportunity to become a

significant eSport Guild support Average time for collecting all

cards in F2P = 350 hours


More than a game, a brand!

Opportunities for merchandising, board games, artbook, cross-media, miniatures…


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About Abrakam

Innovative studio based in Belgium (Liège)

Limited company created in 2013

4 co-founders: Olivier Griffet, Jean-Michel Vilain, Jen Berger, Martin Pierlot working together for 5 years

3 engineers + 20 artists

Received numerous awards and government grants

Pierre L’Hoest, successful entrepreneur and head of “The faktory”, a Belgian startup incubator, is a 30% shareholder (investment of 600K EUR in 2014)


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Key dates 2010

First concepts of the gameDevelopment of a Flash version

2013(Sept.)Kickstarter raising 94K USD

2013(Sept.)- 2014(Feb.)Closed pre-alpha versionRaising 30K players

February 2014Hiring of the Unity team + Development of Unity version

Fall 2015Soft Launch

Spring 2016Estimated Launch Date


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Interested in a partnership?

Contact us and test the game!Olivier Griffet / Abrakam’s [email protected]+32.474.960.573


mailto:[email protected]

Faëria: a fast, board-based strategy card game CONFIDENTIAL / © ABRAKAM SA 2015 FAERIA : A...

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