Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava

Programme of International Scientific Conference

7th - 8th November 2017Smolenice Castle

CONFERENCE PROGRAMME:

SECTION 1: Room / Miestnosť: Main Hall / Hlavná sálaChairs / Garanti: prof. PhDr. Dušan Pavlů, CSc. prof. PhDr. Hana Pravdová, PhD. doc. Mgr. Ondřej Roubal, Ph.D.

SECTION 2: Room / Miestnosť: Hunting Salon / Poľovnícky salónikChairs / Garanti: prof. Ing. Alena Kusá, PhD. doc. Ing. Rudolf Rybanský, CSc. Mgr. Peter Krajčovič, PhD.

SECTION 3: Room / Miestnosť: Red Salon / Červený salónik Chairs / Garanti: doc. PhDr. Dana Petranová, PhD. doc. PhDr. Slavomír Magál, CSc. doc. Mgr. Norbert Vrabec, PhD.

SECTION 4: Room / Miestnosť: Library / KnižnicaChairs / Garanti: prof. Ing. Jaroslav Světlík, PhD. Mgr. Martin Klementis, PhD. Mgr. Pavol Minár

#ONLINEVSOFFLINE

#CONSUMERSANDGENERATIONS

#EDUCATIONANDGAMES

#STRATEGIESANDCAMPAIGNS

TUESDAY 7th NOVEMBER 2017

08.00 – 09.00 Registration of the participants

09.00 – 10.30 Opening ceremony

• Opening speech given by doc. PhDr. Dana Petranová, PhD. Dean of FMK UCM in Trnava

• Dr. h. c. doc. Ing. Jozef Matúš, CSc., mim. prof. Rector of the University of SS. Cyril and Methodius in Trnava

• Presentation of the new issue of scientific journal Communication Today

• Presentation of the new issue of art journal European Journal of Media, Art and Photography

• Award presentation ceremony: Granátt 2017

10.30 – 11.00 Coffee break

11.00 – 12.30 Main plenary speeches

• The Online Identity of Universities / Onlinová identita univerzít assoc. prof. Mariana Cernicova-Buca, PhD. Faculty of Communication Sciences, Politehnica University in Timisoara, Romania

• How to Attract Students via YouTube / Ako získať študentov na YouTube Mgr. Martina Sokolíková, GOOGLE

• Teaching and Studying Japan’s Videogame Culture: Some Challenges of Playing Games and Mining Data / Japonská kultúra digitálnych hier vo svetle vzdelávacích aktivít: Vybrané výzvy spojené s hraním digitálnych hier a dolovaním dát Dr. Martin Roth, Institute of East Asian Studies at the Faculty of History, Arts and Oriental Studies, Leipzig University, Germany

• Trends in Digital Marketing / Trendy v digitálnom marketingu Ing. Peter Šebo, PS:DIGITAL

12.30 – 13.30 Lunch

13.30 - 13.40 Butterfly Effect: Signature of a Memorandum on Cooperation

Slovak Syndicate of Journalists: Signature of a Memorandum on Cooperation

13.40 – 15.00 Main plenary speeches

• The Ways Technology Helps Creativity / Ako pomáha technológia kreativite Ing. Martin Woska, TRIAD ADVERTISING

• Offline + Online = Love Forever / Offline + Online = VL Mgr. art. Ivana Váleková, JANDL Marketing and Advertising

• The Megatrend of Online Video: What Worked Best for Zaraguza / Megatrend online video: Čo Zaraguze fungovalo najlepšie Mgr. Juraj Pobjecký, ZARAGUZA

15.00 – 15.30 Coffee break15.30 – 18.30 Discussion sessions19.00 Banquet

WEDNESDAY 8th NOVEMBER 2017

08.00 – 09.00 Registration of the participants09.00 – 10.30 Discussion sessions10.30 – 11.00 Coffee break11.00 – 12.30 Discussion sessions12.30 – 13.30 Lunch

CONFERENCE SECTIONS:

Digital and Print Media Textsprof. Mgr. Katarína Fichnová, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Telo a konštrukcia identity online v perspektíve hyperkonzumnej kultúryPhDr. Sabína Gáliková Tolnaiová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

K problému identity a diferencie medzi online a offline bytímprof. PhDr. Slavomír Gálik, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Personality and History – Mediastic Controversy about Ľudovít Štúrdoc. PhDr. Eva Odlerová, PhD. – Mgr. Katarína HýllováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Vplyv multitaskingu na efektivitu reklamyMgr. Magdaléna Kačániová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Room / Miestnosť: Main Hall / Hlavná sála8th November 20179.00 – 12.30

Utilization of Eye-Tracking for Development of Effective Marketing Communications: Applications and Areas for Further Researchdoc. Ing. Pavel Štrach, Ph.D., Ph.D.Škoda Auto University in Mladá Boleslav, Czech Republic

Preferences among Online/Offline Communication in Small- and Medium-Sized Czech Enterprises Using CRMIng. Adéla Chromčáková – doc. Ing. Halina Starzyczná, Ph.D.School of Business Administration in Karviná, Silesian University in Opava, Czech Republic

Digital Platforms in TourismDr. h. c. prof. Ing. Tatiana Čorejová, PhD. – Ing. Tatiana GenzorováFaculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia

The Future of Online and Offline Marketing Communication – Transmedia Storytelling in the Branding ProcessIng. Dominika Moravčíková – prof. Ing. Anna Križanová, CSc.Faculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia

The Particularities and Limitations of Social Media Utilization in B2B RelationshipsIng. Kateřina Kantorová, Ph.D. – Ing. Aneta SeverováFaculty of Economics and Administration, University of Pardubice, Czech Republic

Factors Influencing Decision Making Processes between E-Tail and Retail Purchasing FormatIng. Martin Klepek, Ph.D. – Ing. Radka BauerováFaculty of Business Administration in Karviná, Silesian University in Opava, Czech Republic

The Use of Selected Unconventional Tools of Marketing Communication in the Czech Republic Ing. Vladimír Vavrečka, CSc. – PaedDr. Jiří Mezuláník, CSc. – PhDr. Lukáš DurdaUniversity of Entrepreneurship and Law, Prague, Czech Republic – Faculty of Economics and Business, PanEuropean University, Slovakia

Room / Miestnosť: Main Hall / Hlavná sála7th November 201715.30 – 18.30

The Impact of Online Marketing of Selected Retail Stores on Consumer's Behaviour of the Young GenerationIng. Alexandra Andocsová – Ing. Andrej Géci – Ing. Andrea KubelakováFaculty of Economics and Management, Slovak University of Agriculture in Nitra, Slovakia

Integrácia online reklamy do integrovaných marketingových komunikáciíprof. Ing. Jaroslav Světlík, PhD.University of Entrepreneurship and Law, Prague, Czech Republic

Impact of Digital Literacy and User Experience on the Use of Electronic Services in Public Administration Sectorprof. Ing. Jana Štofková, PhD. – Ing. Tomáš MišíkFaculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia

Importance and Effectiveness of Content Marketing in Conditions of E-Commerce B2B ModelIng. Jakub Horváth – Ing. Mária OleárováFaculty of Management, University of Prešov, Slovakia

Assessment of Use of Information Technologies in Tourism Ing. Miroslava Navrátilová – PhDr. Mgr. Lenka Kučírková, Ph.D. – Ing. Marta Stárová, Ph.D. – Ing. Markéta Beranová – Ing. Helena Čermáková, Ph.D.Faculty of Economics and Management, Czech University of Life Sciences in Prague, Czech Republic

Analytical View of the Current Issue of Using Online Ad Blocking Tools Ing. Mária Oleárová – Ing. Jakub HorváthFaculty of Management, University of Prešov, Slovakia

Digital Culture versus Religious Culture: Convergences and ChallengesDura IoanFaculty of Theology, Ovidius University of Constanta, Romania

Modern Marketing in Special ServicesIng. Viktor Šoltés, PhD. – MUDr. Ing. Zuzana Štofková, PhD. – Ing. Jozef KubásFaculty of Security Engineering, University of Žilina, Slovakia

Communication Today:Scientific Journal from the Mass Media and Marketing Communication Field(Vol. 8, No. 2)

Vol. 8, No.2, November 2017

Barić-Šelmić Bittar

Domazetović Erdem

Fašiang FelgerGežík

Gül ÜnlüGündüzHrubec

HulajováKrotz

Kuchta Lesinger

LevakMiklošík

MistríkPravdová

ŠkripcováTkaczyk

SECTION 1:

Chairs / Garanti: prof. PhDr. Dušan Pavlů, CSc. prof. PhDr. Hana Pravdová, PhD. doc. Mgr. Ondřej Roubal, Ph.D.

#ONLINEVSOFFLINE

Reputation Management Using Online and Offline Communication Toolsdoc. Ing. Milan Kubina, PhD. – Ing. Diana Zraková – Ing. Patrik Ferenc – Ing. Kristína Poláčková Faculty of Management Science and Informatics, University of Žilina, Slovakia

The Impact of Social Media on the Reputation of the Sports Clubdoc. Ing. Michal Varmus, PhD. – doc. Ing. Milan Kubina, PhD. – Ing. Roman Adámik Faculty of Management Science and Informatics, University of Žilina, Slovakia

The Online Reputation of Slovak Gambling Industrydoc. Mgr. Jakub Soviar, PhD. – Ing. Miroslav Rechtorík Faculty of Management Science and Informatics, University of Žilina, Slovakia

The Impacts of Reputation Management in Automotive Industryprof. Ing. Josef Vodák, PhD. – Ing. Barbora Línek Faculty of Management Science and Informatics, University of Žilina, Slovakia

Intensity and the Way of Using Online Digital Media within the Context of Offline Reality of the Young PeopleMgr. Lic. Martin Fero, PhD. – Mgr. Ivana Novotná, PhD. – Mgr. Jarmila BlahováFaculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Slovakia

Online vzdělávání při třídení odpadůdoc. Ing. Roman Kozel, Ph.D. – Ing. Petr Šikýř – Ing. Karel BařinkaFaculty of Mining and Geology, Technical University of Ostrava, Czech Republic

K hodnotám v mediálnej kultúre v ére konvergenciePhDr. Ladislav Volko, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Literárny text a mediálny (kon)text v postsovietskom období – jazykové a žánrové transformácie (O textoch Dubravky Ugrešič a Milorada Paviča)Mgr. Boris Brendza, PhD. – Mgr. Irena DimováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Discussion on results of the research project supported by the Grant Agency of the Ministry of Education of the Slovak Republic and the Slovak Academy of Sciences (VEGA) No. 1/0611/16 titled Multi-platform Concepts of Journalism in the Context of Development of Digital Technologies in Media Environment in the Slovak Republic - attended by the project’s participants.

EJMAP:Art Journal: European Journal of Media, Art and Photography(Vol. 5, No. 2)

ej

map

European Journal of Media, Art & Photography

Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava

Vol. 5, No. 2November 2017

ejmap 2/2017

European Journal of Media, Art & Photography

Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava

2017, Vol. 5, No. 2

ejmap

2/2017

www.ejmap.sk www.fmk.sk www.ucm.sk

Conference speakers

assoc. prof. Mariana Cernicova-Buca, PhD. Politehnica University in Timisoara, Romania The Online Identity

of Universities

Dr. Martin Roth Leipzig University,

GermanyTeaching and Studying

Japan’s Videogame Culture: Some

Challenges of Playing Games and Mining Data

Mgr. Martina Sokolíková

GOOGLEAko získať študentov na

YouTube

Ing. Peter Šebo PS:DIGITAL

Trendy v digitálnom marketingu

Ing. Martin Woska TRIAD ADVERTISING

Ako pomáha technológia kreativite

Mgr. art. Ivana Váleková JANDL Marketing and

AdvertisingOffline + Online = VL

Mgr. Juraj Pobjecký ZARAGUZA

Megatrend online video: Čo Zaraguze fungovalo

najlepšie

SECTION 2:

Chairs / Garanti: prof. Ing. Alena Kusá, PhD. doc. Ing. Rudolf Rybanský, CSc. Mgr. Peter Krajčovič, PhD.

#CONSUMERSANDGENERATIONS

Room / Miestnosť: Hunting Salon / Poľovnícky salón7th November 201715.30 – 18.30

Deti v sieti YoutuberovMgr. Erika Moravčíková, PhD.Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Generational Differences in the Digital Information Literacy Mgr. Martina Porubčinová, PhD. Centre of Social and Psychological Sciences, Slovak Academy of Sciences, Bratislava, Slovakia

The Study of the Advertising Perception on the Customers Segment of Mobile Operators in Slovak Republicdoc. Ing. Radovan Madleňák, PhD.Faculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia

Electronic Commerce and Changes in Consumer Behavior Ing. Alexandra Andocsová – prof. Ing. Ľudmila Nagyová, PhD. – Ing. Zdenka Kádeková, PhD.Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Slovakia

Spotrebiteľ destinácieMgr. Andrej KóňaFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Koncepčné základy fenoménu digitalizácie a jej spoločenské prejavy (nielen) v marketinguJUDr. Marek Švec, PhD., LL.M. – PhDr. Adam Madleňák, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Nové trendy segmentácie trhuPhDr. Jana Galera Matúšová, PhD. – Dr. h. c. doc. Ing. Jozef Matúš, CSc.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Maximalisté a uspokojovači v proměnách spotřební kulturydoc. Mgr. Ondřej Roubal, Ph.D.Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic

Audit selektivní pozornosti kupujícího v online prostředíPhDr. Ing. Václav Kupec, Ph.D. Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic

Generational Comparison of Attitudes towards Health and SenescenceIng. Mária Hasprová, PhD. – Ing. Dana Vokounová, PhD. – doc. Ing. Štefan Žák, PhD. – Ing. Tomáš RužičkaFaculty of Commerce, University of Economics in Bratislava, Slovakia

Servqual Model Used for Prediction of Customers’ Satisfaction in Czech Fitness CentresPhDr. Jan Šíma, Ph.D. – Mgr. Tomáš RudaFaculty of Physical Education and Sport, Charles University in Prague, Czech Republic

Is Paper Still Attractive for Generation Y?Ing. Vladislav Kaputa, PhD. – Ing. Miroslava Triznová, PhD. – Ing. Hana Maťová, PhD.Faculty of Wood Sciences and Technology, Technical University in Zvolen, Slovakia

Determinants of the Purchase Behaviour of Generation Ydoc. Ing. Aleš Hes, CSc. Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic

Mobile Marketing of Banking Entities as a Brand Value-Enhancing Tool and its Perception from the Perspective of Consumer Generations X, Y, ZIng. Margaréta Nadányiová, PhD. – Ing. Eva Kicová, PhD.Faculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia

Perceptions of Millennials’ Media Consumption and Communication Means in the Area of Financial Services Ing. Kateřina Matušínská, Ph.D. – Ing. Veronika BraciníkováFaculty of Business Administration in Karviná, Silesian University in Opava, Czech Republic

Room / Miestnosť: Hunting Salon / Poľovnícky salón8th November 20179.00 – 12.30

Specifické segmenty – Specifické strategie segmentaceprof. PhDr. Dušan Pavlů, CSc.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Skvalitňovanie života ľudí s autizmom pomocou moderných technológií a zvyšovanie povedomia verejnosti o autizme cez médiáMgr. Renáta KocúrováFaculty of Social Sciences, UCM in Trnava, Slovakia

Perception of Green Solutions by Generation Ydoc. Ing. Jana Přikrylová, PhD. – Ing. Eva Jaderná, Ph.D. – Bc. Denisa Apková Škoda Auto University in Mladá Boleslav, Czech Republic

Factors Influencing the Sales of Food for Special Nutrition – The Use of Digital Forms of SalesIng. Daniela Šálková, Ph.D.Faculty of Economics and Management, Czech University of Life Sciences in Prague, Czech Republic – Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic

Digitalization as an Innovative Approach to the Sales of FoodIng. Michal Eichler – doc. Ing. Aleš Hes, CSc. Faculty of Economics and Management, Czech University of Life Sciences in Prague, Czech Republic – Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic

Consumer Behaviour and Internetdoc. Ing. Zdenka Musová, PhD. – doc. Ing. Martina Minárová, PhD. – Ing. Eva Poliačiková, PhD.Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia

Lifestyle Changes and Shopping Behaviour in the Digital Environment Ing. Marta Regnerová, CSc. – Ing. Olga RegnerováFaculty of Economics and Management, Czech University of Life Sciences in Prague, Czech Republic

SECTION 3:

Chairs / Garanti: doc. PhDr. Dana Petranová, PhD. doc. PhDr. Slavomír Magál, CSc. doc. Mgr. Norbert Vrabec, PhD.

Room / Miestnosť: Red Salon / Červený salónik7th November 201715.30 – 18.30

Times Higher Education Branding MasterclassSimon ChanTimes Higher Education, London, United Kingdom

The Intra-Organizational Marketing as the Basis for Competitiveness of Educational Institutionsprof. Irina Ershova – assist. prof. Valeria Buvina – Elena Okunkova Department of Regional Economics and Management, Southwest State University in Kursk, Russia – Faculty of Marketing, Plekhanov Russian University of Economics in Moscow, Russia

Digital Skills in Period of Digital EconomyMUDr. Ing. Zuzana Štofková, PhD. – doc. Ing. Dagmar Hrašková, PhD. – Mgr. Petra Pitlová, PhD. Faculty of Operation and Economics of Transport and Communication, University of Žilina, Slovakia

An Innovative Digital Game as a Support of Speech TherapyIng. Natália Stalmašeková – Ing. Katarína GašováFaculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia

Gamers’ Approaches towards Easter Eggs and Features Affecting ThemMgr. Zdenko Mago, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Rozšírená realita v praxiMgr. Dušan Blahút, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Počítačové hry ako príklad komunikácie budúcnostiMgr. Barbara VolkováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

One and More Players: Typology of Digital Games Based on Number of PlayersMgr. Silvester BučekFaculty of Mass Media Communication, UCM in Trnava, Slovakia

New Game CriticismMgr. Tomáš Farkaš, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Advertainment – The Relation between Guerrilla Marketing and Digital GamesMgr. Łukasz Wojciechowski, PhD. – Mgr. Zdenko Mago, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

#EDUCATIONANDGAMES

SECTION 4:

Chairs / Garanti: prof. Ing. Jaroslav Světlík, PhD. Mgr. Martin Klementis, PhD. Mgr. Pavol Minár

Room / Miestnosť: Library / Knižnica7th November 201715.30 – 18.30

Is the Strategic Approach to Online Marketing Worth for SMEs?Ing. Hana Stojanová, Ph.D. – Mgr. Veronika Blašková, Ph.DFaculty of Business and Economics, Mendel University in Brno, Czech Republic

Astroturfing Marketing in the Political Crisis over the Polish Judiciary Bill in 2017prof. UE dr. hab. Zbigniew WideraUniversity of Economics in Katowice, Poland

The Role of Katowice Special Economic Zone Co.: Marketing Consistent with the “Programme for Silesia”Mgr. Wiktor Widera – MSc. Ewa DudzicUniversity of Economics in Katowice, Poland

Incumbent vs Newcomer. Different Strategies for the Current Paradigmatic Changes in the Energetic MarketMgr. Pavol Minár Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Corporate Social Responsibility and Diversity as the Strategic Elements of the Contemporary Polish Enterprises PolicyIng. Renata Stasiak-Betlejewska, PhD.Faculty of Management, Częstochowa University of Technology, Poland

Building a City Brand in Smart City ConceptsIng. arch. Ing. Petr Štěpánek, Ph.D.Czech Technical University in Prague, Czech Republic

Marketing Project Supporting Non-Profit Organizations’ ActivityIng. Pavla Varvažovská, Ph.D. – PhDr. Martina Jarkovská, Ph.D.Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic

Online Territorial MarketingPhD. Ewelina Kancik-KołtunFaculty of Political Science, Maria Curie-Sklodowska University in Lublin, Poland

Digital Media Marketing and Corporate Social Responsibility in the U.A.E. Healthcare CompaniesMgr. Emil Velinov, Ph.D.Management and Marketing Department, Škoda Auto University in Mladá Boleslav, Czech Republic

Perception of Outdoor Brands in BusinessIng. Pavel Mráček, Ph.D. – Ing. František Milichovský, Ph.D., MBAFaculty of Business and Management, Brno University of Technology, Czech Republic

Room / Miestnosť: Library / Knižnica8th November 20179.00 – 12.30

Target Marketing Campaign and Social Media Ban: A Successful Story of People’s Party Our Slovakia (Kotleba – ĽSNS)PhDr. Jaroslav Mihálik, PhD. – Mgr. Matúš JankoľaFaculty of Social Sciences, UCM in Trnava, Slovakia

Online Marketing as a CSR Tool for Waste SortingIng. Anežka Podlasová – doc. Ing. Šárka Vilamová, Ph.D. – Ing. Adam LevitFaculty of Mining and Geology, Technical University of Ostrava, Czech Republic

Influence of Selected Tools of Concurrent Innovation Process on Marketing Activities in B2B EnvironmentIng. Martin Krajčovič – doc. Ing. Jaromíra Vaňová, PhD. – prof. Ing. Miloš Čambál, CSc.Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Slovakia

Marketing Management of Social Services in the Regionprof. Irina Ershova – assist. prof. Alexandra Devyatilova – assist. prof. Daria Kvashnina – assist. prof. Elizaveta ErshovaDepartment of Regional Economics and Management, Southwest State University in Kursk, Russia

Evaluace marketingových aktivit rodinných podniků v ČRIng. Naděžda Petrů – prof. Ing. František Zich, DrSc.Faculty of Economic Sciences, University of Finance and Administration in Prague, Czech Republic

Current and Future Position of Programmatic Buying in Digital Investments on the Slovak MarketIng. Martin Kuchta – doc. Ing. Andrej Miklošík, PhD.Faculty of Commerce, University of Economics in Bratislava, Slovakia

Facebook Fan Page Engagement Antecedents and ConsequencesIng. Martin Klepek, Ph.D. Faculty of Business Administration in Karviná, Silesian University in Opava, Czech Republic

Online komunikácia vyšších územných celkov na SlovenskuMgr. Petra RendkováDepartment of Political Sciences, Alexander Dubček University in Trenčín, Slovakia

Social Services Community Planning and Mass Media CommunicationMgr. Michal Garaj, PhD. Faculty of Social Sciences, UCM in Trnava, Slovakia

Methods for Creating Personalized Marketing Content in B2B Online CommunicationIng. Filip Štroch – Ing. Michal Stoklasa, Ph.D.Faculty of Business Administration in Karviná, Silesian University in Opava, Czech Republic

The Use of Social Media in Integrated Marketing CommunicationIng. Renata Stasiak-Betlejewska, PhD.Faculty of Management, Częstochowa University of Technology, Poland

Holistická koncepcia marketingu v zdravotníctveMgr. Matej Martovič – Dr. h. c. doc. Ing. Jozef Matúš, CSc.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

#STRATEGIESANDCAMPAIGNS

CONTACTS:

E-mail: marketing.identity@fmk.skInternet: http://fmk.sk/marketing-identity/Facebook: Konferencie FMK

Contact persons: Ing. Zuzana Bezáková, PhD. Phone: 00 421 905 620 517 Mgr. Dáša Mendelová, PhD. Phone: 00 421 915 120 214Address:University of SS. Cyril and Methodius in TrnavaFaculty of Mass Media CommunicationNámestie Jozefa Herdu 2917 01 TrnavaSLOVAKIA

LIBRARYKNIŽNICA

MAIN HALLHLAVNÁ SÁLA

RED SALONČERVENÝ SALÓNIK

HUNTING SALONPOĽOVNÍCKY SALÓN

Official hashtag #midentity2017

Visit our Facebook page: Konferencie FMK

Online streaming provided by: www.aetter.sk

SCIENTIFIC COMMITTEE OF THE CONFERENCE:

Dr. h. c. doc. Ing. Jozef Matúš, CSc. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. Diab Al-Badayneh Police College Ministry of Interior, Doha, Qatar President of Ibn Khuldon Center for Research and Studies, Amman, Jordanprof. Dr. Peter A. Bruck, Ph.D. Research Studios Austria Forschungsgeselschaft mbH, Salzburg, Austriaprof. PhDr. Slavomír Gálik, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. dr. sc. Denis Jelačić University of Zagreb, Croatiaprof. Ing. Alena Kusá, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. PhDr. Dušan Pavlů, CSc. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. Ing. Anna Zaušková, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. PhDr. Hana Pravdová, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. Ing. Jaroslav Světlík, PhD. University of Entrepreneurship and Law, Prague, Czech Republicdoc. Ing. Jaroslav Bednárik, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. PhDr. Ľudmila Čábyová, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. Krzysztof Gajdka, PhD. University of Information Technology and Management in Rzeszow, Polanddoc. Ing. Aleš Hes, PhD. University of Finance and Administration in Prague, Czech Republicdoc. PhDr. Slavomír Magál, CSc. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. PhDr. Dana Petranová, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. Ing. Rudolf Rybanský, CSc. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. Mgr. Norbert Vrabec, PhD. University of SS. Cyril and Methodius in Trnava, SlovakiaPhDr. Katarína Ďurková, PhD. University of SS. Cyril and Methodius in Trnava, SlovakiaPhDr. Daniela Kollárová, PhD. University of SS. Cyril and Methodius in Trnava, SlovakiaPhDr. Peter Murár, PhD. University of SS. Cyril and Methodius in Trnava, SlovakiaDr. Iulian Rusu “Gheorghe Asachi” Technical University of Iaşi, Romania

ORGANISING AND PROGRAMME COMMITTEE MEMBERS:

Ing. Zuzana Bezáková, PhD.Mgr. Martin Graca, PhD.Mgr. Monika Hossová, PhD.Mgr. Vladimíra Jurišová, PhD.Mgr. Martin Klementis, PhD.Mgr. Peter Krajčovič, PhD.Mgr. Dáša Mendelová, PhD.Ing. Renáta Miklenčičová, PhD.PhDr. Jana Radošinská, PhD.Mgr. Zuzana BučkováMgr. Marija HekeljIng. Alena HruškováMgr. Jana HubinováMgr. Matej MartovičMgr. Igor PiatrovMgr. Lenka RusňákováMgr. Lucia ŠkripcováMgr. Jana ŠmotlákováMgr. Zuzana Záziková

CONFERENCE PARTNER:

SCIENTIFIC PARTNERS:

SPONSORS: