FACULTY OF BUSINESS ADMINISTRATION · by creating future business leaders VISION ... Accounting •...
Transcript of FACULTY OF BUSINESS ADMINISTRATION · by creating future business leaders VISION ... Accounting •...
Accounting & Finance
International Business
Marketing Management
ACCA + Accounting & Finance
(DUAL DEGREE)
Free
dom to explore
Formerly known asGLS (J P SHAH) INSTITUTE OF BUSINESS ADMINISTRATION (GLSIBA)NAAC Accredited
FACULTY OF BUSINESS ADMINISTRATION
FINDING RIGHT PLACE
Faculty of Business Administration (formerly known as GLSBBA) is a part of GLS University, a statutory state private university established by the act of Gujarat State Assembly. It aims to create future business leaders through a blend of globally relevant syllabus, unique pedagogical tools for experiential learning complemented by co-curricular and extra-curricular activities including socially-oriented pursuits.
(FORMERLY KNOWN AS GLSBBA)
FACULTY OF BUSINESS ADMINISTRATION
MISSION
To be an active participant in the development of globally competitive India by creating future business leaders
VISION
• To provide a learning environment• To encourage the development of
professional competencies• To provide technological advancement• To support the professional development
QUALITY POLICY
We aim at excellence in education by• Providing learning environment
conducive to professional development coupled with technological advancement
• Updating quality systems, leading to quality output
• Creating globally competitive business leaders with strong ethical and moral background
FROM THE PRESIDENT’S DESK
Dear Prospective Student,
Greetings from GLS University!
At GLS University, we believe that it is not a crisis, but our response to it that defines us.
The COVID-19 global pandemic represents the most serious public health challenge that our country and the world have faced in a century. GLS University has been working tirelessly not only to help mitigate the effects of this crisis on the university community, but also to alleviate the suffering of the most vulnerable members of society.
Our constant concern from the beginning of the crisis has been the health, welfare and safety of the entire GLS University community. To this end we have taken a number of significant operational decisions.
Whilst we all are adapting to new norms of maintaining social distancing; GLS University is investing heavily into world-class ONLINE platforms and Learning Technologies that will ensure that the education delivery continues uninterrupted. This initiative would put our university at par with the leading global universities that have adopted to high-tech educational innovations enabling us in doing all academic tasks ONLINE such as:1. Conduct and Record Online Virtual Video Lectures2. Arranging Online Exams, Presentations, Quizzes and
Assignments3. Enabling Online Group or Collaborative work4. Online Query resolution5. Online Grading, Feedback and Announcement of
Results GLS University and on behalf of my staff members, we ensure a smooth educational journey during your programme tenure at GLS University.
As one of the most respected and long-standing institutions in Gujarat, GLS University has taken its responsibility very seriously. From donating Rs. 51 lakhs to the CM’s Relief Fund, a comprehensive student benefit scheme/ scholarship for all deserving and needy students to reduce their financial
hardship, special scholarship for COVID-19 affected students for the academic year 2020-21, GLS University is doing its bit in line with our motto of “Learn, Love, Serve”.
While there is still a lot of uncertainty about the coming months, our plans for the next academic year are based on two principles that remain completely certain:
1. First and foremost, to protect the health of our students to the best extent possible
2. To provide all of our students with an excellent academic experience
I want to provide a strong assurance that we shall be doing everything possible to safeguard the health of our community through fulfillment of all norms & safeguards in a campus and to maintain our high standards of excellence in teaching and learning.
No matter what, we are committed to educating all of our students in the upcoming new academic year, in VIRTUAL classrooms, and beyond the classroom. We are committed to a safe and enriching educational experience. We are committed to you.
Sudhir NanavatiPresident GLS University
NUMBERS DON’T LIE…
>500Participation in
external events and 170 prizes
24Elective courses6 Foundation
Courses
>4000GLSBBA’s now proud professionals in two
decades>10Annual events
of various activities
>40Corporate
Tie-Up for job placement &
Internship
24Workshops
Seminars and Guest sessions
21Years of expertise
in professional mentoring
3Ares of Major Specialisation with 5 Minor Specialisation
>6Annual
Industrial Visits
>21Annual
Research Projects
30Core
Management courses
STUDENT-CENTRIC APPROACH
ANNUAL INTERVENTIONS
ONLINE AND OFFLINE LIBRARY
STRONG BELIEF IN PEOPLE, MIND AND SKILLS
ACCREDITATIONS AND LINKAGES
WHAT MAKES US STAND APART?
STUDENT CENTRIC APPROACH
1. Constructivist Learning2. Outclass Research3. Student Research
Publication – “Vivechana”4. Annual Magazine –
“Flames”5. Student Organized
Events 6. Student Management
Clubs
ANNUAL INTERVENTIONS
1. Live Environment Project2. Industrial Visits3. Grand Research Project 4. Annual National
Management Fest “Image”
5. Workshops And Seminars
6. Internship
ONLINE AND OFFLINE LIBRARY
1. More than 7000 books on Management
2. 29 International, National and Online Journal subscription
3. Subscribed Database – Questia
4. 39 Video Lectures5. More than 500 ebooks
in CDs6. Nlist and Inflibnet7. Harvard Business
Review8. Institutional Digital
Repository9. 9 Magazines and
Newspapers
ACCREDITATIONS AND LINKAGESSTRONG BELIEF IN PEOPLE, MIND AND SKILLS PEOPLE• Environmental Sensinitivity• Workshop on Creating Manure From Vegetable
Waste• Distribution of Bio-degradable Poly-carbonate Plastic
Bags to Street Vendors• Visit to Blind School• Blood Donation Camp• Associated With Tide NGO – To Teach Slum Kids• Cleanliness Drive• Workshop on Gender Equality
MIND• Workshop on Design Thinking• Workshop on Creative Writing• Workshop on Argue To Understand• Workshop on Movie Appreciation• Business Intelligence Workshop
SKILLS• Workshop on Data Analytics• Workshop on Personality Development• Session on Public Speaking and Presentation Skills• Poster Making and Painting Workshop• Research Methodology Workshop
Lecture Series on Social Media
Certified Course
IITGNPaid
Internship
Workshop & Lecture Series on Strategic
Management
Environment Senisitivity
AccreditedUGC
Recognised University
LEARNING OUTCOMES AT EACH YEAR OF THE PROGRAMMEThe BBA course is designed with a vision to contribute to the societal enrichment through advanced curriculum, innovation and value augmentation. The motive of this course is to provide the students with a right blend of theoretical learning and an opportunity to witness how those & concepts are utilized in the practical environment.
YEAR CONCEPTS SKILLS VALUE
FY BBA Foundation of Business Management, Economic Environment, Business Mathematics
Language and Computing Skills Sensitivity
SY BBA Functional areas of Business, Organizational Behaviour, Business research methods
Interpersonal and Leadership Skills Respect
TY BBA
Practical training, Business Implementation and Management Skills in specific specialization areas, Legal and Strategic Environment for Business
Analytical and Team Building Skills Ethics
OVERVIEW OF THE COURSE STRUCTURE
3 - CAREER-ORIENTED MAJOR
SPECIALISATIONS TO CHOOSE FROM
• Accounting and Finance
• Marketing Management
• International Business
MINOR SPECIALISATION AREAS
TO EXPLORE• Human Resource
Management• Entrepreneurship• Accounting and
Finance• Marketing
Management • International
Business
• 30 - Core courses for management learning
• 6 - Foundation courses for self-development
• 3 Major specialisation areas
• 5 Unique minor specialisation areas
• 24 - Skill oriented elective courses
• Opportunity to achieve dual degree with ACCA
3 6 140YEARS SEMESTERS CREDITS
CBCS: In order to bring itself at par with international universities, GLS University has adopted the Choice Based Credit System.
CORE COURSES
• Fundamentals of Management
• Principles of Economics (Micro)
• General English• Business Mathematics• Basics of Financial
Accounting• Fundamentals of
Financial Management
• Introduction to International Business
• Principles of Economics (Macro)
• Fundamentals of Marketing
• Elementary Statistics• Introduction to Financial
Markets & Institutions• Managers in Business
• Introduction to Service Marketing
• Business Statistics• Managing People• Production
Management & Industrial Exposure
• Managerial Economics • Subject Specialisation (1)
• Essentials of Financial Accounting and Cost Accounting
• Digital Marketing• Psychology for
Managers• Intro. to Research
Methodology• Entrepreneurship
Process and Behaviour• Subject Specialisation (2)
• Legal Aspects Of Business - I
• Indian Tax Structure • Managerial
Competencies and Career Development
• Research Methodology: Tools and Analysis
• Subject Specialisation (3)• Subject Specialisation (4)
• Legal Aspects of Business - II
• Strategic Management• Operations Research • Grand Project• Subject Specialisation (5)• Subject Specialisation (6)
SEMESTER 1
SEMESTER 4
SEMESTER 2
SEMESTER 5
SEMESTER 3
SEMESTER 6
APPLIED LEARNING… BEYOND BOOKS…
SKILL ORIENTED COURSES
(Sem I) Environment Management(Sem 2,3,4) Foreign Language I,II,III ( French)(Sem 2) Design Thinking(Sem 2) Indian Culture through Performing Arts(Sem 2) Gender Equality(Sem 3) Still Photography and Movie making(Sem 4) Vedic Mathematics
ACCOUNTING AND FINANCE
(Sem 3)Basics of Cost Accounting(Sem 5)Banking Theory & Practices(Sem 6) Financial Services
HUMAN RESOURCE MANAGEMENT
(Sem 5) Organizational Development(Sem 6) Talent Management
LAW
(Sem 2) Introduction to Law(Sem 4) International Trade Laws
MARKETING
(Sem 4)B2B Marketing(Sem 5)Retail Marketing Management(Sem 6)Event Marketing
ENTREPRENEURSHIP
(Sem 3) Leadership Influence and Power(Sem 4)Creativity and Innovation(Sem 5) Business Opportunity Identification & Feasibility (Sem 6) Emotional Intelligence and Managerial Effectiveness
(Sem 3)Cross Culture Management(Sem 4) International Trade Laws(Sem 5) Port and Shipping Management(Sem 6)Global Strategic Management
INTERNATIONAL BUSINESS
CHOICE OF ELECTIVE COURSESFOUNDATION COURSES
Sem 1 IT Tools in Business Sem 2 Basics of Communication and Personality DevelopmentSem 3 Interpersonal Communication ISem 4 Interpersonal Communication IISem 5 Analytical Communication ISem 6 Analytical Communication II
ACCOUNTING & FINANCE
CAREER PROSPECTSFinance specialization gives graduates plenty of career opportunities in areas of consulting, stock and commodity market, mutual fund houses, financial planning and wealth management, investment banking, assurance, compliance and insurance and many more .
FINANCE AND ACCOUNTING ROLESFinancial Analyst, Risk Assurance Analyst, Fund Manager, Compliance Specialist, Audit Associate, Credit Analyst, Banking Roles and many more, besides this self employment is always an option.
A linkage with “Association of Chartered Certified Accountants” (ACCA) gives students a unique opportunity in being part of a strong ACCA network
SPECIALISATION AREA
PEDAGOGY STUDENTS SPEAK
The Syllabus for this specialization has been designed in such a way that it helped me in acquiring the knowledge and technical skills needed to analyze accounting / finance and business problems. Personally, this degree has ameliorated my skill set and competencies.
SAMEER SHAIKH, TY BBA
• Modified Lectures• Questioning and Discussion• Problem-Based Learning – Cases• Group Learning – Teamwork• Technology - Visual & Computer -
Based Instruction• Fieldwork Accounting Internships• Guest Lectures & Workshops• Visit Ahmedabad Stock Exchange
CERTIFIED WORKSHOP
• Workshop on Security Analysis• Workshop on Derivatives
SUBJECTS
ELECTIVES
Sem 3 Sem 4 Sem 5 Sem 6
Accounting for Managers Management Accounting Corporate Finance ISecurity Analysis &
Portfolio Management
Corporate Finance IIContemporary Issues in Accounting & Finance
Sem 3 Sem 5 Sem 6
Basics of Cost Accounting Banking Theory & Practices Financial Services
EMBEDDED IN THE CURRICULUM
DUAL DEGREE - BBA + ACCA
ABOUT - ACCAACCA (the Association of Chartered Certified Accountants) established in 1904 is the global body for professional Accountants. It aims to offer business-relevant, first-choice qualifications to people who seek a rewarding career in accountancy, finance and management.
ACCA - THE GATEWAY TO SUCCESS!• Most sought after professional
qualification• Over 600,000 students & members
world-over • Global work opportunities as it is
recognized in 178 countries
SPECIALISATION AREA
(Accredited by Association of Chartered Certified Accountants, UK)
(Accounting and Finance Specialisation)
• Being part of a strong ACCA network• International exposure in
Accounting and Financial Management
• EXEMPTION OF 6 SUBJECTS resulting into reduced cost of the course
• Sessions for ACCA on the college campus
• Delivery of lectures through trained in-house faculties and coaches from ACCA
• Globally Accepted Qualification for Careers in Accountancy, Finance & Management
• Globally recognized certification program that opens up career opportunities worldwide
• Contemporary, wholesome and interdisciplinary course matrix
• Judicious, relevant and context-based pedagogical tools
• State-of-the-art on campus facilities rightly blended with a team of faculty members
EXCLUSIVE BENEFITS FOR GLS-BBA STUDENTS
WHY OPT FOR DUAL DEGREE?
Strategic Professional**(Optional MSc)
• Corporate and Business Law• Performance Management• Taxation• Financial Reporting• Audit and Assurance• Financial Management
Essentials• Strategic Business Leader• Strategic Business ReportingOptional (Pick Two)• Advanced Financial Management• Advanced Performance Management• Advanced Taxation• Advanced Audit and Assurance
Applied Knowledge
Applied Skills (Optional BSc)
• Accountant in Business• Management Accounting • Financial Accounting
EXPERIENCE
ETHICS ANDPROFESSIONALSKILL MODULE*
University - entrance level or non relevant degree
ACCA Diploma in Accounting and Business or relevant accounting or finance qualification
Fully accredited degree
ACCAQUALIFIED
PROFESSIONAL ACCOUNT
MARKETING MANAGEMENT
CAREER PROSPECTSStudents can choose this course to prepare themselves for careers in the corporate sector in marketing fields that range from key marketing account management, customer-relationship management, product management, advertising and sales, in a spectrum
MARKETING ROLESSales Executive, Business Development Head, Product Marketing Manager, Marketing Communications Manager, Business Analyst, and many more.
SPECIALISATION AREA
PEDAGOGY STUDENTS SPEAK
“We have been taught from the basics of marketing to wide perspectives of marketing such as rural marketing, retail marketing, sports marketing and many more in just 3 years. Faculties are very helpful, supportive, motivating and friendly which makes the learning an easy task and way of their teaching makes our course interesting by using various methods in the form of case studies, quizzes, expert lectures and various other methods”
SAWAI CHANDAK , TY BBA
• Classroom Discussion• Experiential Learning• Case Method Approach• Guest Lectures• Video Clips• Management Games• Academic Projects and Classroom
exercises• Role Play • Workshops• Brand Quiz
CERTIFIED WORKSHOP
• Workshop on Product and Brand Management
• Workshop on Customer Relationship Management
• Guerrilla Marketing Workshop• Digital Marketing Workshop
SUBJECTS
ELECTIVES
Sem 3 Sem 4 Sem 5 Sem 6
Consumer and Culture Theory
Integrated Marketing Communications
Sales and Distribution Management
Product and Brand Management
Consumer Relationship Management
Marketing Perspectives
Sem 4 Sem 5 Sem 6
B2B Marketing Retail Marketing Management Event Marketing
EMBEDDED IN THE CURRICULUM
INTERNATIONAL BUSINESS
CAREER PROSPECTSThis specialisation aims to prepare students to take up careers in the corporate and family businesses engaged in International Business operations. It equips the participants for working in a competitive global environment, enabling them to face confidently the pressures and challenges of the new millennium like issues that arise out of the integration of the Indian economy and businesses with the global environment, trends within international business for Indian corporate houses.
INTERNATIONAL BUSINESS ROLESExport Head, Import Head, International Relations Manager, International Marketing Research, Global Risk Manager
SPECIALISATION AREA
PEDAGOGY STUDENTS SPEAK
“A degree in international business prepares you for a global, culturally diverse career, with opportunities spanning sectors and industries. International business does not always require you to be based abroad, with most e-Commerce and digital businesses having an international client base.”
ANJALI SINGH, TY C
• Classroom Teaching• Case Study Analysis• Guest Lectures• Video Clips• Academic Projects • Workshops• ICD Visit
CERTIFIED WORKSHOP
• Workshop on International Business
SUBJECTS
ELECTIVES
Sem 3 Sem 4 Sem 5 Sem 6
International Marketing Management
International Financial Management International HRM
International Supply Chain & Logistics Management
Export Import Procedures & Documentation
International Marketing Research & Country
Analysis
Sem 3 Sem 4 Sem 5 Sem 6
Cross Culture Management
International Trade Laws Port and Shipping Management
Global Strategic Management
EMBEDDED IN THE CURRICULUM
MENTORSHIP FOR CAREER SUPPORT
GLOBAL EXPERIENCE & FOREIGN IMMERSION CERTIFIED WORKSHOPS
INDUSTRY CONNECT
SUPPORT BEYOND CLASSROOM
GLOBAL EXPERIENCE AND FOREIGN IMMERSION
INTERNATIONAL PATHWAY FOR BBA STUDENTSAn opportunity to earn dual qualification from GLS University and from the Foreign University.
1. CALIFORNIA BAPTIST UNIVERSITY USA2 Years GLSBBA + 2 Years CBU, USADegree From CBU After Completion Of 4 Years 2. CURTIN UNIVERSITY – AUSTRALIA1 Year GLSBBA + 2 Years Curtin University, AustraliaDegree From Curtin University After Completion Of 3 Years
3. NEW CASTLE UNIVERSITY – AUSTRALIA1 Year GLSBBA + 2 Years Newcastle University, AustraliaDegree From Newcastle University After Completion Of 3 Years
4. GEORGIAN COLLEGE, ONTARIO, CANADA2 Years GLSBBA + 2 Years Georgian College, CanadaAfter Completion Of 4 Years:Business Administration Advance Diploma (BADM) ORBusiness Administration –Human Resources Advance Diploma (BAHR)
5. LEEDS BECKETT UNIVERSITY, UNITED KINGDOM2 Year GLSBBA + 2 Years Leeds Beckett, UK (1 year UG + 1 year MBA)Bachelors Degree : BA of Business & Management From Leeds Beckett After Completion Of 3 YearsMasters Degree From Leeds Beckett After Completion Of 4 Years
GLS UNIVERSITY HAS A UNIQUE TIE UP WITH
IMMERSION PROGRAMMESThe immersion will take place over about 21 days in USA / Canada / Australia / UK and would consist of lectures with faculty and guest speakers, experiential and reflective exercises, group based and independent assignments.
GLOBAL MBA 1 CURTIN UNIVERSITY, AUSTRALIAGlobal MBA (2 years)
2. UNIVERSITY OF NEWCASTLE, AUSTRALIAGlobal MBA
2 years in UON OR Dual Degree 1 year in UON + 1 year in Montclaire, USA for Data Analytics
CERTIFIED WORKSHOPS• Performing Arts (Drama & Dance)• Public Speaking & Presentation Skills• Workshop on Argue to Understand • Industry Analysis• Research Methodology• Creative Writing• MIS• B-Plan• Movie Appreciation• Business Intelligence Workshop• Guerrilla Marketing Workshop• Digital Marketing • Entrepreneurship• Personality Development• Industrial Analysis• Design Thinking and many more….
INDUSTRY CONNECT INDUSTRIAL VISITS
• Adani• Aegis Elevator• Amul• Alu Plast• Balaji Wafers• Galaxy Mica• Gopal Namkeen• Havmor• Container Corporation Of India• Jyoti Cnc• Kabhi B Bakery• Neauation Technology Pvt. Ltd• Accumax Lab Devices• Spectrum Johnson
INDUSTRY-INTERFACE EXPERT SESSIONS
• O.P Kohli• Sudhir Jain• Abraham Koshy• Bharat Dabholkar• Prahalad Kakar• Padmashree Laila Tyabji• Guruji Shri G Narayana• Pushpendra Kulshrestha• Dr. Amit Garg• Mayur Puri• Rj Vashishth• Sanjay Raval• Sanjeev Singhai• Srijan Pal Singh• Abhijeet Ganguly
MENTORSHIP FOR CAREER SUPPORT
100% Assistance in Placement Average salary package range from 1.23
Lakhs p.a. to 3 lakhs p.a.
INTERNSHIPS
PLACEMENTS
1 year residential internship with Stipend
In-depth subjects are designed to make entrepreneurs future ready, besides they opted to be incubated at
Expert Sessions on “Career Prospects after BBA”
START-UPS
HIGHER STUDIES
IIT GANDHINAGAR
LIFE AT GLSBBA
• Image – A National Level Management Fest• Shatranj – Talk series by experts on
contemporary issues• Samvedna – Social Initiative• Environment sensitivity• Samvaad – Guest Lecture Series• Anvesh – An Inter-class Competition• Sports and Fitness• Student Run Clubs• Orientation• Fun Week• Garba • Farewell
EVENTS
NATIONAL LEVEL• 1st prize in International Business Plan championship at IIM- Bangalore• First Runners up in three events at IIM Indore• First prize in Research Paper Competition organised by IICMSR Pune • Runner up Position in Article Writing Competition at IIM Udaipur.• Team GLSBBA won in case analysis, parliamentary debate and poster
making at IIT Roorkee. • Won at AGROVON 2019, a National Level Management Fest organized
by C.C.S National Institute Of Agricultural Marketing, Jaipur.STATE LEVEL• Won prizes in six events at Vishleshan Plus-2019, FOBA• Won three trophies, a rotating trophy and 1st prize individual trophy at
HA College of Commerce • Won first prize in Build the Brand Event at Christ Institute of
Management, Rajkot• Secured the best speaker prize at HL College of Commerce• Won prizes for Balance Sheet Crunching, CEO Challenge at SMPIC• Secured second position at Swami Vivekanand Elocution
Competition• Won in four events at TRIFEST 2020 hosted by KS School of Business
Management• Secured various prizes in five events at Economic Fest FOC-SMPIC
A GLIMPSE OF ACHIEVEMENTS
“The college gave me a holistic understanding in Marketing concepts both theoretical & practical.Owing to the amazing culture of the college and the helpful & friendly faculty, I had a great learning experience at GLS”
DISTINGUISHED ALUMNI
HEMAL SHAH(Batch 2015-18)FMS Delhi, Working with Vivo
BHARGAV PUROHIT (Batch 2004-07)Lyricist/ Music composer/ Screenwriter
“GLS BBA holds a special place in my life. I got ample opportunities to showcase my talent in the field of my choice and excel in area of my interest. I cannot forget that GLS has been my stepping stone. It has nurtured me and helped me grow and infused me with positivity and energy.”
VIRAJ CHANDARANABatch: 2008-11Branch Head (J R Group, Ahmebabad) (Complete Logistics Solutions Provider)Co-Founder (Lasary by the Chandaranas) (Food start-up)
“All faculty members are very supportive and acted as our guardian angels whenever needed. Despite passing out 9 years back this friendly environment keeps pulling me back to college even today.”
ISHITA JOSHI Batch: 2011 – 14Social Sector Advisory team at PricewaterhouseCoopers Pvt.Ltd. (PwC India)
“GLSIBA has played a very important role in my life. Not only because it has some of the best faculties and is known for academic excellence, but because GLSIBA has provided me various opportunities, both academic and non-academic, that have groomed me into a sharp professional and more importantly, a better individual.”
SAMIKSHA YADAVBatch : 2016-19Currently an active participant of Dance 5+
“GLSBBA- To me it was my second home where i spent 3 beautiful years exploring myself. It was never just about bookish knowledge but about practical experience, which helped me grow positively. I’m thankful to each and every person who helped me throughout this journey”
The applicant must have1. Passed the GSEB/CBSE/ICSE or its equivalent under the 10 +
2 pattern in Commerce or Science stream, with English and Mathematics /Physics/ Statistics/ Business Mathematics/Accountancy
2. Obtained the following minimum aggregate marks Open category candidates : 45% Reserved category (SC/ST/SEBC) candidates : 40%
ELIGIBILITY CRITERIA FOR FYBBA
For any inquiry, please call Dr. Tejal Jani : 91-98799 83832Dr. Himani Sardar : 91-75678 37370 Prof. Pooja Sharma : 91-96388 57857Dr. Swati Modi : 91-94275 54173
Faculty of Business AdministrationFormerly known asGLS (J.P. Shah) Institute of Business Administration (GLSBBA)GLS Campus, Opp. Law Garden, Ellisbridge, Ahmedabad 380006Phone : 91-079-26468511 Email : [email protected] Website : www.glsiba.org
A JOURNEY TO SELF-EXPLORATION BEGINS WITH US…