Factorydesign_aviation 2015_AIX_A4e

passenger experience, cabin interiors and product design

1 factorydesign

Factorydesign is an award winning design agency with a focus on aviation products and cabin interiors. Our expertise is in the interpretation of brand characteristics and values, and converting them into category-leading products and passenger experiences. Our work is driven by high standards for detail and innovation – guided by a strong sense of how products and people relate to one another.

introduction

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Delivering creative design solutions to help define the on-board experience, we connect passengers to the brand and design products to deliver better experiences. We interpret brand characteristics and values and convert them into physical touchpoints. Interpretation may be literal through form, function, materials, colour or more subliminal, such as, smell, touch, sound and so on. We deliver all aspects of design, innovation and development in cabin interiors and product design : •  Research and trend analysis •  Ergonomics •  Brand integration •  Idea generation and concepts •  Lopa definition •  Design refinement •  Mockups (spatial to PDR) •  Technical design development •  Colour, materials and finish.

services

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Seat design across all classes and all cabins from VIP and Private Jet, Super-premium, Business Class to Economy, even bespoke low-cost. Design scope covers ergonomics, research, product positioning (defined the first British Airways Premium Economy seat), A-surface styling, mechanisms and kinematics, form and function, integration of IFE, PCU design, colour, materials, trim and finish, ottomans, stowages for manufacturers and airlines.

services : seat design

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Our work includes the general aircraft interior overview, exploring and defining Lopas for many different types (most recently B777, A330/340, A380, B787, A350 among others) which involves the careful balance of passenger numbers and cabin configuration. This provides the opportunity to integrate destination spaces into monuments and galleys, or as stand-alone elements, to provide self-serve refreshment areas, family zones, duty free displays and so on.

services : destination spaces

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Galleys and larger stowage monuments must not be ignored and add to the complete experience. Often positioned in entrance areas and doorways, they can serve both the passenger and the crew. With two lives, a carefully designed galley can provide the passenger with a rewarding experience on boarding and disembarkation, while also providing the crew with an optimised environment from which to prepare and serve the passengers.

services : galleys

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Washrooms, shower rooms and lavatories are another essential part of the cabin environment. These spaces offer more opportunity to provide on-board personality and character, and a further connection to brand attributes.

services : washrooms

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To support the integration of brand and passenger experience, we provide complete colour, material, trim and finish services. We have regular dialogue with all the industry’s supplier base, we maintain a library and undertake regular trend studies.

services : trim & finish

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From the design of individual items such as tableware, cutlery, glassware and signature items, to the creation of complete service delivery plans across all classes. Service delivery across all classes from VIP to economy, plus the design of ‘back-of-house’ products such as beverage pots.

services : catering equipment

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British Airways Concorde cabin interior When passing through the sound barrier a wave of blue light passed down the cabin to alert ‘once in a lifetime’ travellers to this unique moment, but not so much as to intrude on the lives of regular flyers. Thoughtful passenger experiences were embedded throughout this refit. The Speedmarque seat, a crucial part of a interior uplift, was made lighter with a carbon fibre seat shell and more contemporary, reflecting the elegance of the exterior of the aircraft on the inside.

case study

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Etihad Airways A380 cabin interior Described as the most highly customised aircraft Airbus have produced, we worked on all aspects of the passenger experience from The Residence to economy catering products, The Lobby Lounge to shower rooms and welcome areas. Working in partnership with others as the Etihad Design Consortium, there is nothing on this aircraft that we have not designed.

case study

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SAS Scandinavian Airlines A330 & A340 Business class Working with Thompson Aero we defined the architecture for the XL version of the highly successful Vantage seat, which provides direct aisle access and a fully lie-flat bed for every passenger with a competitive cabin density. This version was customised for SAS. Factorydesign have interpreted our requirements and our brand characteristics with care and intelligence. The results are fantastic and will be a huge step forward in our Business Class cabin. Service Design Manager Kristine Mayer

case study

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Aer Lingus A330 business class seat and cabin Working with Thompson Aero to customise the highly successful Vantage seat for a complete Business Class cabin refresh, delivering lie-flat seats with enhanced stowage and features. Factorydesign’s approach has been to create a highly sophisticated and modern environment taking inspiration from Ireland’s rich history and cultural heritage, the design perfectly reflects a new era for the Aer Lingus brand. Chief Revenue Officer Mike Rutter

case study

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Four Seasons Private Jet Experience We created a compete cabin interior for the Four Seasons Jet which provides 52 passengers on a bespoke B757 with the ultimate in luxury air travel tours; a true example of the ‘hotel in the sky’. From feature light patterns, trim and finish to the design of the seat manufactured by Iacobucci.

case study

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Etihad Airways B787 cabin interiors Following the creation of the design ambition through the customisation of the A380, we worked for Etihad to adapt and integrate the same vision, as far as possible, into the B787. Again working as the Etihad Design Consortium and within the constraints of a Boeing catalogue and the physical difference in airframes, we have created the same brand characteristics and personality, in the product offer, the details and passenger experience.

case study

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JetBlue Airways A321 business class cabin A truly unique, fully customised version of the highly successful Thompson Aero Vantage seat, packed with innovations, delivering a two-tier cabin with business class seats and the MINT mini-suite complete with a closing screen. Without the skill of Factorydesign we would not be where we are today. Manager of Customer Experience Don Uselmann

case study

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Jet2.com B757 cabin interior & seats Every brand touch point from the design of the award-winning and highly successful Acro Aircraft Seating Superlight seat to the colour of the carpet, bulkheads and curtains, can communicate the brand characteristics. Successful cabin interiors are relevant, consistent and integrate the brand. Factorydesign bring refreshing creativity, innovation, knowledge of trends and key experience in the aviation market. Managing Director Acro Aircraft Seating Chris Brady

case study

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some clients

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Acro Aircraft Seating Premium Economy Embracing the Acro philosophy of less being much more, this new seat offers a flexible format to optimise a premium economy offer on wide body aircraft and a narrow body, short haul business class. Using variations in the console, options are available at 48”, 54” and 60” widths. Factorydesign bring refreshing creativity, innovation, knowledge of trends and key experience in the aviation market. Managing Director Acro Aircraft Seating Chris Brady

AIX 2015

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Acro Aircraft Seating Superlight revolution The latest evolution of the highly successful Superlight seat embraces new technology and processes to reduce parts, enhance the passenger offer and make this light seat even lighter. Factorydesign bring refreshing creativity, innovation, knowledge of trends and key experience in the aviation market. Managing Director Acro Aircraft Seating Chris Brady

AIX 2015

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Thompson Aero V-Line business class suite This seat designed specifically for narrow bodied aircraft, provides fully lie-flat 76” bed (A320) with direct aisle access at only 33” pitch. V-Line is a new product from Thompson Aero that embraces their determination to provide fully lie-flat bed and fully featured business class seats while maximising the cabin seat count. Our airline customers are extremely satisfied with the results of our collaboration with Factorydesign. CEO Thompson Aero Gary Montgomery

AIX 2015

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Thompson Aero Angled business class Taking the geometry of the Vantage XL seat and using a variation of the over-lapping seat concept, by turning the seat on an angle opportunities exist to exploit the extra width of the B777 to increase cabin density. Factorydesign has a deep understanding of the intricate aspects of the Vantage seat geometry on which to build styling flair and branding opportunity. CEO Thompson Aero Gary Montgomery

AIX 2015

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Malton Inflight Ministro tea/coffee flask This vacuum-type tea and coffee flask is a 1.5 litre stainless steel product designed specifically so that six units will fit upright in an aircraft standard Atlas/KSSU container making full use of the confined space, tidily, and without moving about and getting scratched. The Ministro Flask is proving to be an outstanding success with two of the world’s leading airlines and we know it is very popular with their cabin attendants. CEO Malton Inflight Asia Pacific Gordon Oakley

AIX 2015

Factorydesign_aviation 2015_AIX_A4e

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