Factors affecting the decision to participate in the internet option for the 2010 Census of Korea...
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Transcript of Factors affecting the decision to participate in the internet option for the 2010 Census of Korea...
Factors affecting the decision to participate
in the internet option for the 2010 Census of Korea
Eunkoo Lee
Sungjin Kim
Overview of internet option in 2010 Census
Confirm
Finish ?
Participation
DB
Fill out the form
`Preparation Address DB, Household list, Housing DB P.R Pull & Push Strategy
Manage the persons who haven’t completed the form
Manage the process
NoNo
Automatic editing
* Send SMS to encourage Completion of the form
NoNo
YesYes
YesYes
YesYes
Thank YouNote (e-mail)
E-Census Management E-Census Management systemsystem
E-Census Management E-Census Management systemsystem
Create Internet Access CodeCreate Internet Access Code Give Internet Access codeGive Internet Access code
Internet Access Code (9-digit)
Country Internet Access Code digit
Canada * Internet Access Code(15-digit)
Australia * Census Form Number(13-digit)* E-Census Number(12-digit)
Japan * Government approval number(4-digit)* Questionnaire ID(11-digit)* Verification Number(8-digit)
Performance of the internet option(2010 Census of Korea)
%%%%
shortshort
1) Forms of questionnaire
%%%%
longlong
%%%%
UrbanUrban
2) Urban / rural
%%%%
ruralrural
Canada(2011)
Korea(2010)
United Kingdom(2011)
Australia(2011)
Japan(2010)
New Zealand(2006)
7.0%8.4%
27% 27%
47.9%
54.4%
Country Year Internet Uptake rate(%) Country Year Internet Uptake rate(%)
Canada 2011 54.4 New Zealand 2006 7.0
Singapore 2010 46.0 Switzerland 2000 4.2
Norway 2001 9.9 Japan 2010 8.4 (Tokyo only)
Australia 2011 27% U.K 2011 27
Performance of the internet option (cont.)
46.0%
Singapore(2010)
Objective
• To identify factors that have significantly affected the respondents’ decision to complete the census form via internet
Y=f(x)• Y = Binary variable (1 = participated, 0 = otherwise)
• X = 2010 Census questions from the long form
Methods (cont.)
• Independent variables – household
- Urban/Rural
- Type of households
- Type of residence
- Type of housing
- Accessibility of internet line
- Households with students attending elementary, middle or high schools
Methods (cont.)
• Independent variables – head of household - Age - Sex - Education - Social activity participation - Economic activity - Marital status - Occupation - Accessibility of internet line
Results (Household)
ComparisonMost likely to participate….
Odds Ratio
Rural VS Urban Rural 1.193
One person household VS
One family householdOne person 1.294
Owned or leased residence type
VS monthly rent paid in advance
Owned or leased residence type
1.516, 1.335 respectivley
Apartment VS
Detached house typeApartment 1.510
Household with internet line VS
Household without internet lineHousehold with internet
line 12.835
Household with students attending elementary to high school VS otherwise
Household with students attending elementary to
high school1.404
Results (Head of household)
ComparisonMost likely to participate….
Odds Ratio
No school & elementary school VS High school
No school & elementary school
1.770, 1.264 respectively
University, master, Ph.DVS
High schoolUniversity, master, Ph.D
1.262, 1.609, 1.684 respectively
Work VS
No workWork 1.373
Married, widowed, divorce VS
Never marriedMarried, widowed, divorce
1.686, 1.537, 1.194 respectively
White collar office workers VS agricultural, forestry & fishery workers
White collar office workers1.829, 1.591, 1.549
respectively
Discussion
• Results suggest that households in the rural area are more likely to participate in the internet option
- High concentration of one person households, older people - Lack internet accessibility and they often times need help in completing
the census form - In 2010 census, the local governments were active in reaching out to
such households in the rural area where they encouraged them to come to the community center to complete the census form via internet with the help of enumerators.
• People living in the apartments are more likely to participate in the internet option in relative to detached houses since it is more convenient for internet providers to provide large scale internet access services to people living in the apartments.
• Households with children attending elementary to high school were more likely to participate in the internet option.
- In Korea, it is mandatory for elementary school students, middle school students and high school students to satisfy certain quota for volunteer community services at school. In 2010 Census, volunteer service points were given to students to encourage the households to participate in the internet option. Such incentives are proven to be effective.
Discussion (cont.)
• Head of household with low education level (no schooling and elementary school graduates) showed high level of internet participation in relative to high school graduates.
- Those with low education level are older in age and are more likely to reside in rural areas where they need help from others to complete the census form. This is in agreement with previous observation where the rural area residents were more likely to participate in the internet option in relative to their urban counterparts.
- On the contrary, those with higher education level (versus high school graduates) were more likely to participate in the internet option.
Discussion (cont.)
Discussion (cont.)• As for the occupation of the head of household, managers, professionals and other white collar office workers were more likely to participate in the internet option in relative to household heads working in the agriculture & fishery sectors. • The results suggest which specific households should be targeted for internet option based on socioeconomic backgrounds, education, housing type, regions, etc.
• By identifying such factors, planners of the next Census could utilize the results of this analysis for planning and improving the internet option in the next 2015 Census.