FactCheck 2.0

Making health and medical news accurate (kinda)

in a 24/7 news cycle

Nancy Shute

DCHealth2.0

May 20, 2010

Long ago, the news was fact-checked.

Now, the news is Oprah-checked.

Most people get their news

from TV and the Internet.

Which is more trustworthy?

Health news outlets can build trust by:

• Relentlessly pursuing accuracy.

• Using trusted names or authorities.

• Creating high standards for reporting and accuracy.

• Explaining how we report health news, and disclosing conflicts.

We need to tell people what we do to get it right.

• News organizations should explain their quality assurance standards and procedures.

• Measure compliance with standards, and report that data to the public.

• Create interactive tools that consumers can use to gauge the reliability of health data.

Questions?

Find these slides at:slideshare.com/nancyshute

Find me at:nancy(at)nancyshute.com

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