FACT FILE ON A UK MUSIC MAGAZINE

Basic Facts

Name:

NME (New Music Express)

Publisher:

(Currently) Tracy Cheesman

Editor:

(Current editor) Mike Williams

(original editor) Krissi Murison

Frequency:

Weekly music magazine

Average Circulation per Month:

NME suffered a 14% year-on-year fall in its average circulation to 27,650 – continuing a trend of long-standing decline at the title. NME now reached more than one million consumers a week through its combined print and digital offerings

Cost

Subscribe to NME print magazine for:

£153.99 every 2 years

£78.99 per year

£18.99 every 3 month

£2.20 per week

(Purple prices are taken from http://www.magazinesdirect.com/az-magazines/n/6756/nme.thtml?extra=19 )

On What Other Media Platforms Can You Find This Brand?

Who is the target audience?

Gender:

69% of NME’s

readers are males –

this maybe due to the

fact that indie/rock

music is male

dominant. Although

the colour scheme is

unisex.

Age:

50% aged between 16-24

22% aged between 25-34

This could be because the

bands and artists shown are

also around this age range.

Class:

52% work full times

whereas 7% work part

time and 29% are full time

students. This can be seen

by the weekly cost of the

magazine, as it is the

standard pricing of

magazines (e.g. Kerrang!

Magazine is also £2.20).

What is the Readership Profile?

http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf completed a survey finding out the readership profile of NME, here is what their statistic show:

They go to gigs and live events

Total readership spends £46m £532 on clothes per year

Total readership spend on audio equipment £326m

52% own a digital camera

Total readership spend on digital cameras £4.6m

Total readership buys 1.3m DVD’s per year

94% use the Internet – 76% have Broadband - Spend an average of 2.4 hours per day –almost 19 hours per week!

£197 spent on consoles in the past year - £108 spent on games

84% receive digital TV or satellite channels

NME READERS AGREE THAT:

They spend a lot of money on clothes – 45%

Its important to be well informed about things –92%

Its worth paying for extra quality goods – 71%

They like to try new drinks – 75%

Its important to them to look well dressed – 71%

How is it Distributed?

Mainly distributed as a magazine in local shops, supermarkets, and newsagents.

Is it available in other countries?

NME is only available to purchase in the UK, some mailing orders are also only to the UK, however the itunes app is available to most countries

Has its Circulation Risen or Declined in the Past 5 Years?

Circulation has declined 14% year-on-year fall. “Sales for NME, which was founded in 1952, have now fallen to below 30,000 despite the magazine relaunching its format, front cover and logo last year.” – BBC News

What Does ABC Stand For?

What is the Role Within the UK Magazine Industry?

NME was the first British paper to include a singles chart, in addition it was the best selling British music newspaper for several years running.

NME was the leading music paper in 1952 and inspired more the more recent music magazine brands of today.

In the 1970’a NME became more accossiated with the punk-rock era, however, today the magazine features popular artists from the rock and indie music movements.

What Type of Bands is it Likely to Feature?