BlueVia

FacetonesCase Study

What is Facetones?Facetones, developed by Vringo Inc, creates an automated video slideshow using friends’ photos. It then plays this video each time a user makes or receives a call. Facetones will initially connect with Facebook®, the world’s leading social media site, providing a significantly enhanced mobile experience for those who use social media as a means of communication. Facetones will support other social networks and photo sites in the near future. Facetones is initially ad-supported, but will later be available for purchase.

BlueVia

Features• Automatic matching of Facebook friends and

address book contacts

• Plays slideshows composed of your friend’s Facebook pictures when your friends call.

• Plays slideshows composed of your friend’s Facebook pictures when you call them.

• Manual matching of Facebook friends with address book contacts.

• Periodically updates the pictures displayed in the slideshow with your friends’ latest Facebook pictures.

BlueVia

How is BlueVia helping Facetones?According to Andrew Perlman, President of Vringo Inc,

“Telefonica helped us launch Facetones across their global footprint using its new BlueVia developer community. It provided us with a single launch platform. BlueVia provided an exceptional development environment, including seamless integration with their advertising APIs and their Movistar app store. The successful experience made us eager to work more closely with BlueVia on future projects.”

“Our Facetones application was launched using Telefonica’s new BlueVia developer community, which provided us with a single platform to work across Telefonica’s global footprint…”

Andrew PerlmanPresident of Vringo Inc.

BlueVia

Why was BlueVia a great experience for Vringo?BlueVia provided a low-friction API that allowed Vringo to display adverts within its applications. After integration, Vringo went through the speedy approval process. It took only one week to go live in four Telefonica European markets - a process that might take months in a standard carrier environment. Now that the app is live, BlueVia staff are collaborating with Vringo to promote the app across the storefronts.

BlueVia

Twitter: 31,275 Followers

Tuenti: 569,712 users

Facebook: 94,546 fans

Social Networks:Social Networks

How did Telefonica help to market Facetones?Telefonica promoted the Facetones application to its Movistar Spain customers using its accounts on Twitter, Facebook and Tuenti, Spain’s largest social network. Social media marketing is now an important part of the marketing strategy used by Telefonica’s businesses, including Movistar and O2. These channels are an ideal way to promote applications built by our BlueVia partners, especially for socially-enabled applications like Facetones.

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