Facebookin’ for Bucks

A Beginner’s GuideSarah Spencer

Facebook Overview – Personal Page

Paid Ads

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Facebook Overview - Pages

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Difference Between Personal & Business Account

• Business Accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns.

• Business accounts have limited access to information on the site.

• Can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer.

• Cannot be found in search and cannot send or receive friend requests.

• Personal Accounts allow you to “friend” family, friends and co-workers

• You can use your Personal Account to “suggest a page” to other friends which grows your “fan” (or “like”) base

• You can create “Pages” from your personal account.

Comment• Comment on something that triggers an

emotion, a response, something that would make someone want to take action

• You can include links to websites, videos from YouTube, or pictures from an event

• Discuss who you’re working with (provided you’re not violating confidentiality) For example, Got Clicks talks about upcoming workshops, new websites we’ve launched, or hey, let’s talk about what we’re doing RIGHT NOW…

Creating Pages• Pages compliment your Facebook profile

• Ideal for showcasing your business or another activity you’re interested in.

• Works exactly the same as your main profile, however, it’s challenging to get fans to see your page.

• Create a page with the link below:• http://www.facebook.com/pages/create.php

Create a Page

Paid Advertising• Similar to Google Adwords, you bid on the ad.

• Start by clicking in the upper left corner on “ads and pages”

• Design Your Ad

• Target Your Marketing

• Campaigns and Pricing

Design Your Ad

Target Your Marketing

Campaigns and Pricing

Get Clicks in 8 Days• Objective: Create a

“buzz” about GCI8D• Target office workers• Target new business• Go for impressions or

clicks?• Tested Google and

Facebook

Get Clicks in 8 Days Google Adwords

Get Clicks in 8 Days Facebook

Compare Campaigns• Google Adword• Dec 27 – Dec 30 2009

(4 days)• 39 Clicks• 12,325 Impressions• .29% CTR • $59.47

• Facebook Ad• Dec 13-Dec 19, 2009

(7 days)• 74 Clicks• 293,332 Impressions• .03% CTR• $49.75

Events• Events invitations are ideal for inviting your

existing friends to an event.

• Even if they’re not interested, send it anyway! They may talk it up to others who may be interested in what you have to show/teach/do/sell…

• Events is located in the lower left corner of the home page.

Creating an Event

Creating an Event

Notifications• This is where you’ll be alerted to people

interested in your event

• You also will be notified of causes, other events, etc

• You’ll find notifications in the lower right corner of the home page.

Notifications

Potential Client

Click from Notification to Wall

Thank You!

Sarah Spencer 802-899-1023