Facebookforbusiness

For Business use

The Internet Evolution

1995 1998 20042003 20051998 - 2003

Blogs & other UGC

2003 saw an outburst in Social Media – Facebook is all set to globally dominate this space.

Leve

l of e

ngag

emen

t

2006 onwards

In the late nineties, Search led by Google dominated Internet usage

www.twitter.com/anujsayal

Friends Family

CoworkersBrands

Facebook usage!


Some case studies


“Flavor Creator” Application Videos/Infomercials on the web

Launched “Flavor Creator” app on Facebook Page

3-step experience:- Pick your favorite flavor- Decide what vitamins you need- Choose a new bottle design

Heavily promoted Facebook Page on TV and web

Produced video content to promote the experience and spread across social media tools

Launched “Connect” flav0r

“Black Cherry Lime” flavor launched in the US

“Product made by fans for fans”

Vitamin Water Page > 1M fans

Vitamin Water (International Case Study)

Chase launched a socially-driven community program to elevate bank reputation

Focused on small, local charities that were sourced by fans and Chase

Enabled user-voting and tiers that were tied to social actions

Each charity built their own Facebook Page and then added Chase Community app to their Page

Each charity encouraged to communicate their work via Facebook

Final charities selected by both users and Chase advisory board

Chase Community (International Case Study)

Facebook Pages (Insights & Analysis)

Metrics:*Interactions by post*Like growth, * By demo and gender*Top countries and cities*Top languages*Page views

Track your progress and learn more about how to engage your audience through our analytic tools for Pages


• Tata Docomo had 2 campaigns for the IPL & FIFA World Cup and achieved phenomenal results

• We used social ads to generate traction and attain fans during the IPL & • 31,600+ ‘likes’ added during the IPL & 45,300+ ‘likes’ added during the FIFA World Cup • User interaction with the Brand increased tremendously during this period

Case Study – Tata Docomo

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Facebookforbusiness

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